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Why Thunderbolt drives are taking so long to come to market – Larry Jordan explains
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[Bill Davis] “Part of that Gretzky/Jobsian tradition of skating to where the puck will be”
Or you can just pick up and throw the puck into the corner that it wouldn’t have otherwise gone to 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[David Roth Weiss] “Randy Ubillos was probably given a slim budget for FCP X that was a fraction of what was required, and the old adage, “You get what you pay for” applies.
“Oooh – CONSPIRACY THEORY! … can I play?
(particularly as to the “fraction of what was required” idea since they somehow managed to deliver solid and fundamentally re-imagined software with exciting new capabilities that needed just a couple of tweaks in first 90 days to become a solid working tool for general purpose video editing)
So Apple fields a tight crew of talented people – gives them a limited budget — and they produce a targeted product that works great – presents outstanding value and capabilities for the vast majority of it’s users at a killer price – but makes some old guys who don’t like the change really, really grumpy – and that defines … FAILURE!
Interesting “world view” guy.
Okay, teasing mode off.
David, I’m really interested in your thinking here.
If Apple is operating a consumer unfriendly “you get what you pay for” model – how exactly do you account for Motion 5?
Which as I explore it more and more seems to be like shelling out $49 bucks and getting the software equivalent of a small bright red 90 miles per gallon Mercedes Benz convertible in return.
Just wondering?
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Oliver Peters] “[Bill Davis] “Part of that Gretzky/Jobsian tradition of skating to where the puck will be”
Or you can just pick up and throw the puck into the corner that it wouldn’t have otherwise gone to ;-)”
LOL… made me laugh… though I’m sure there are some that will be offended by your clever analysis…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill
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[Bill Davis] “Maybe it’s just a continuation of the Apple habit of generating exceptional value by DRIVING the market rather than reacting to it? Part of that Gretzky/Jobsian tradition of skating to where the puck will be — is that you’re more likely to own the best corner and have your store established up before the folks start arriving in flocks?”
I’d view the hockey analogy a little differently here.
I keep griping about Apple’s treatment of developers because I don’t view this as an issue of individual performance — it’s a team sport. If Apple is a hockey player, third-party effects developers and hardware vendors are Apple’s teammates.
Apple just whacked the puck across the ice with no regard for where their teammates are (let alone will be, or even can get). If they had coordinated with their teammates — you know, let them know where they were going to put the puck before they moved the stick — they could have made a beautiful pass. Instead, they smacked the puck into the open ice, and now it’s up for grabs.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Oliver Peters] “Or you can just pick up and throw the puck into the corner that it wouldn’t have otherwise gone to ;-)”
Or maybe change the tradition of the shape of the “sports object” from classically round to vaguely ovoid and create …. the NFL!
(grin)
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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See my NFL analogy above.
The “puck” is important only as long as you define “the whole game” as “hockey”
The moment you see that larger question of “what should the game actually be” then you open the world not just to hockey, but baseball, rugby, and even curling.
And the world’s a better place, IMO, for the choices.
Once upon a time a “timeline” was one thing as implemented in fifty different programs that essentially make it an unbending standard.
Now there’s another kind of timeline. A magnetic one.
And you get to choose whether you like it better or not.
That’s progress, IMO.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “If Apple is operating a consumer unfriendly “you get what you pay for” model – how exactly do you account for Motion 5? Which as I explore it more and more seems to be like shelling out $49 bucks and getting the software equivalent of a small bright red 90 miles per gallon Mercedes Benz convertible in return.”
Sports analogies and car analogies in the same thread!
If Motion is a Mercedes-Benz, what kind of cars would other motion graphics and compositing packages like After Effects or Nuke be? What road tests have you taken it for to ascertain its handling or fit and finish?
I would have picked Motion as a Miata. A small, fast, reasonably balanced and inexpensive sports car, well-liked by Mazda fans, but handily outperformed by more expensive vehicles and not taken seriously by professional drivers (with apologies to users of Apple Motion and drivers of Mazda Miatas).
As an aside, I’d call After Effects a pick-up truck (reliable, easily-extended vehicle that go just about anywhere and do just about anything, but not terribly fuel efficient or forward-looking). I’d call Nuke a tractor trailer (task-specific workhorse machine with much more sophistication underneath the hood than you’d expect, and critical part of larger workflow).
Then again, car analogies always fail — so have fun picking these apart!
I did not intentionally pick a toy car for Motion and serious work vehicles for AE and Nuke — I actually worked backwards from my descriptions to name the vehicle — but if the shoe fits…
In all seriousness, I actually do like Motion quite a bit for what is is: FCP’s titler. Adding Rigs and running FCPX’s effects engine through Motion is a really intriguing idea for me as a designer for supporting editors, but the removal of FCP’s “Send to Motion” feature really hurts its usefulness as an effects tool or compositor.
Like FCPX, Motion has some very clever ideas about how animation should be done, but its peculiar workflow makes it almost unusable on more complicated graphics projects.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Bill Davis] “The “puck” is important only as long as you define “the whole game” as “hockey”
You brought up hockey.
[Bill Davis] “The moment you see that larger question of “what should the game actually be” then you open the world not just to hockey, but baseball, rugby, and even curling.”
That doesn’t meet my objection at all. These are all team sports that require coordination among teammates to accomplish a common goal. Passing works the same in hockey, basketball, soccer, and football, and all these games are pretty dependent on actually sharing the ball and working together to move it down the field.
I am asking why Apple is chosing to go it alone in a team sport.
Maybe we argue about this because our uses and needs are different? If Apple provides your entire solution, end-to-end, right out of the box (or App Store), then the notion that some of us may have needs outside of what Apple provides — needs that could be met by other third-party software and hardware developers — may seem strange.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
I absolutely agree with the strategy of skating where the puck will be but the problem is we keep losing the face off, the goalie shouldn’t have been pulled and what’s with the Defensive line and the goon is drawing so many major penalties we’re always shorthanded. – Sorry I couldn’t resist.
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[Walter Soyka] “Sports analogies and car analogies in the same thread!”
Why mix a metaphor when you can just as easily whip them into a nice soufflé!
[Walter Soyka] “If Motion is a Mercedes-Benz,”
Notice I was careful to modify that with “small” – maybe a 280SL? so the Miata deal is close. Each incapable of hauling concrete to the worksite, but each a delight to find oneself driving on a top down friendly day.
[Walter Soyka] “and not taken seriously by professional drivers”
Exactly. And the truth is – the vast majority of drivers are not that. For every one of those, there are at least a thousands day to day drivers. Some of them enjoy, appreciate, and will pay for a car that gets them to work on time, reliably and with some style. In fact, that requirement largely defines the class of “auto drivers” in ways that the “professional racer” class simply never will.
And as as more and more people discovered the joys of driving, they kept some of the “pro drivers” around for caché – but car companies became legendary by building something that people could actually BUY and enjoy. Lesson there, I suspect.
[Walter Soyka] “Like FCPX, Motion has some very clever ideas about how animation should be done, but its peculiar workflow makes it almost unusable on more complicated graphics projects.”
We agree. If ones needs are for “more complicated graphics projects” than it’s not the correct tool. That’s what it’s NOT. But what it IS is equally amazing. A great tool for doing interesting, screen filling, and wonderfully communicative composites combining video and kinetic type – something that Motion 5 has great set of tools for doing at a killer price point.
Simple as that, perhaps.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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