Why No DVD Studio Pro Upgrade: My Take

[Zane Barker]

Russ you are absolutely 100% correct here. I wish people would wipe off their whiny teary eyes read your post and this one from Walter https://forums.creativecow.net/readpost/8/1045400 and then get back to work.

There are no “technical solutions” to your “artistic problems”.
Don’t let technology get in the way of your creativity!

[Walter Biscardi]

Thanks Zane, it’s getting old and I’m just not even going to respond to it anymore…. well except in my blog or maybe twitter! 🙂

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author.
Credits include multiple Emmy, Telly, Aurora and Peabody Awards.
Biscardi Creative Media

Creative Cow Forum Host:
Apple Final Cut Pro, Apple Motion, Apple Color, AJA Kona, Business & Marketing, Maxx Digital.

Read my Blog!

Twitter!

[Steve Eisen]

I’m right there with you!

Steve Eisen
Eisen Video Productions
Board of Directors
Chicago Final Cut Pro Users Group

[Christopher Wright]

Once again, Russell and Zane are missing the point, and it is obvious that they don’t use Blu-Ray often, if at all, in their workflow. Walter has found his own expensive solution that works in his workflow and more power to him, but the rest of us are waiting for Apple to just keep up with the competition, may I dare say we expect Apple to blow away the competition. The competition (Sony and Adobe) already have Blu_ray authoring and using Russel’s logic, the programs are “free” as they come with the studio versions of those suites just like DVDSTPRo is packaged “free” with FCP Studio. Most of us just expect more from the company that is “so much easier to use, intuitive, cuuting edge, cooler and hipper than Windows….”

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Windows Vista Adobe Studio CS4, Vegas 8.0, Lightwave 9.3, Sound Forge 9, Acid Pro 7, Continuum 5, Boris Red 4, Combustion 2008, Sapphire Effects

[Zane Barker]

[Christopher Wright] “the rest of us are waiting for Apple to just keep up”
[Christopher Wright] “we expect”
[Christopher Wright] “the programs are “free””
[Christopher Wright] “”free” with FCP Studio”
[Christopher Wright] “Most of us just expect more”

Forgive my brutal bluntness but as I read your post and quite frankly you come off sounding like a spoiled little kid whining and crying because mommy wont give him the toy he wants. You have quite an attitude of entitlement.

Thats what I loved about Walter’s post. He had a need for a BlueRay authoring and instead of whining and complaining because Apple has not given him a solution he went out and found a solution. He got the job done, still made a profit even though he had to buy additional equipment and software. Just because it was not an apple solution does not mean it is not a good solution.

Apple has made decisions about how they want to move the FCS along, and there are a lot of reasons they make the decisions they do. Russ named some of those reasons but there bottom line reason just like every other business is probably money. The cost to add some things to the studio bundle most likely outweighs the profit gain that those additions would bring.

I motto of mine (and yes even I at times have difficulty living buy) is if you can’t control it don’t complain about it. (now if you have control and things are not like you want them sure go ahead and complain because most likely it was your fault that its not the way you want.)

There are no “technical solutions” to your “artistic problems”.
Don’t let technology get in the way of your creativity!

[Michael Sacci]

I will put on my prediction hat. If Apple does get into the BluRay making business they will buy DoStudio and make it their own. That program is heading in the right direction, reasonably priced and ability to do real BluRay authoring for replication. Can see this being in FCS4 a couple years down the road.

Until then you got to do what you have got to do.

[Russell Lasson]

[Michael Sacci] “I will put on my prediction hat. If Apple does get into the BluRay making business they will buy DoStudio and make it their own.”

I completely agree. That matches the Apple model. It’s a great product and it’s the right size company. If DoStudio wanted to really get Apples attention, then they should start programing it for Mac. That could be the best business move they could make.

Having visited with the Final Touch guys at their headquarters, I can tell you that getting bought by Apple seemed to be their business plan. That was their goal. It worked too!

-Russ

Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net

[Christopher Wright]

Zane Zane Zane…

I have been through the life cycles of several different editing platforms including Sony 1″ machines and CMX editors, the very first Avids, the venerable Toaster on the Amiga, Edit* on Windows NT, then finally to Apple with the Cinewave card. The closest thing to a perfect editor for editors was Discreet’s edit. I am still waiting for much of that same functionality in todays NLE products with much beefier processors and years of software writing experience. You never get anywhere by not letting a company know what the users want and suggesting changes. The problem with Apple and Final Cut is that they aren’t even keeping up with the competition. And the problem with a lot of your Apple “cheerleading” posts is that you come across as an arrogant, condescending clown. As was stated in one of the earlier posts, just because you don’t like Live Type and think it isn’t used by “professionals,” many real professionals use it in their work every day, and have done wonders using it creatively, without all the “cheesy presets and effects.” I, like Walter, have worked in the biz for over twenty years and am actually busier than I have ever been, and I have always “made a profit” even when I had to invest in 100K editing systems. You again entirely miss the point. If you don’t grow and keep up with the competition, you fade away. Apple dropped the ball on this one, plain and simple. I don’t care how much you stick your head in the sand, scream at the “non-believers” and remain an Apple apologist, the facts remain.

Dual 2.5 G5, IO, Kona LH, IO, Medea Raid, UL4D, NVidia 6800, 4Gig RAM
Octocore 8 GB Ram, Radeon card, MBP, MXO
Windows Vista Adobe Studio CS4, Vegas 8.0, Lightwave 9.3, Sound Forge 9, Acid Pro 7, Continuum 5, Boris Red 4, Combustion 2008, Sapphire Effects

[Zane Barker]

Christopher the issue here is that you are complaining a LOT about something you have absolutely no control over. Sure there are plenty of features that I would love to have seen in the new studio bundle, just because they are not there does not mean I should whine and act like so self entitled and tell everyone that I deserve to be treated better then this by Apple. No that is not the way to respond when you don’t get what you want.

I choose to look at the changes that have been made to the studio bundle to see how they can improve my work flow. There are plenty of things in the new bundle that will be vary nice.

Sure there are things that I would like to have seen, I would have loved to see it full 64 bit, but im not going to cry and whine over something I can’t control.

There are no “technical solutions” to your “artistic problems”.
Don’t let technology get in the way of your creativity!

[Christopher Wright]

something you have absolutely no control over…

I have been a beta tester for many software programs and several NLEs (remember FAST’s NLE that was bought by Pinnacle?? and the code ported to a Sony NLE that never took off, the Trinity editor by Play?). There is a difference between whining and letting the software encoders and developers know what the majority of users want in their NLE upgrades. The point is you can and do have a say over whether your vendors are doing a good job or not, your wallet. I have complained about lack of feature sets from the beginning of my editing career from all kinds of manufacturers, from the CMX, to the Toaster, to Autodesk, to Adobe, and now to this release to Apple. The ones that listen survive. The ones that don’t keep up with their customers expectations go out of business. It really is that simple. It is not just me that feels “entitled” as you can see by all the posts on this forum that are disappointed with this “point release grade” upgrade of FCP. I say Apple better wake up and smell the roses, or they will lose the pro NLE market to savvy competitors. Or maybe they just sell or kill off their “pro” app division and keep making itoys for the masses. That is where all their profit comes from anyway…

Dual 2.5 G5, IO, Kona LH, IO, Medea Raid, UL4D, NVidia 6800, 4Gig RAM
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