Why FCPX?

[Greg Janza]

It sure seems like Apple is primarily a phone manufacturer. I know it seems a bit odd to classify them as such but that’s in fact what they are.

I

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Charlie Austin]

[Michael Hancock] ” I really miss tracks for my video – audio, not so much.”

I use roles for video exports too, works the same for me. Different GFX versions, slates, you could use it for different languages, subtitles etc. 🙂

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Charlie Austin]

[greg janza] “It sure seems like Apple is primarily a phone manufacturer. I know it seems a bit odd to classify them as such but that’s in fact what they are.”

Well, yeah, that’s the bulk of their income, but it’s not all they do. A billion $$ to create content is… not insignificant. 🙂

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Bill Davis]

[greg janza] “It sure seems like Apple is primarily a phone manufacturer. I know it seems a bit odd to classify them as such but that’s in fact what they are.”

I don’t know what YOU do on your phone.

But I know mine is about as far from “a phone” as it’s possible for a device to be.

If I use my “phone” 10 percent for making actual calls I’d be shocked.

I do FAR more email monitoring. Twitter scanning. Audio auditioning. Video watching (including plenty of evenings when I forgo my TV in favor of couch time with my phone as the source for watching all manner of content.

I also use it for virtually ALL my still photography. For shooting video regularly.

It tracks my exercise. It interfaces with my doctors record system. It takes to my watch to let me screen calls when I’m in meetings.

I use it daily for checking the market. For downloading and forwarding LOGOS to clients – and a thousand other digital tasks that have NOTHING to do with phone calls.

It Teleprompts for me.. And has recorded AUDIO for radio spots for me.

THAT is my point.

It’s no longer “a phone.”

It’s a digital content management device as much as its “a phone.”

And you KNOW that. Cuz it’s very likely how use yours too.

My phone is totally integrated in my digital content creation chain in more ways than I can count.

And Apple, arguably more than any other company – drove that transition.

So reducing this to Apple is all about the PHONE now – is silly on it’s face.

Your phone – ain’t just your PHONE anymore.

My two cents.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Bill Davis]

[Neil Goodman] “X a chance simply because of the bad rap it got on launch.”

Just to keep the record straight

That “bad rap” proceeded by months and months FCP X’s actual public release. Before anyone outside Apple had ever actually touched the software.

It was REALLY curious that way.

Just sayin’

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Greg Janza]

[Charlie Austin] “A billion $$ to create content is… not insignificant. :)”

I completely agree. Apple wants a piece of that content pie and I don’t blame them. Content is king. But all the more reason to no longer consider them a computer company.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

[Bill Davis] “Your phone – ain’t just your PHONE anymore.”

I completely agree Bill. It indeed is a transformative device. The idea is to simply point out that making computers and software programs is a secondary priority for the company. The real revenue drivers for Apple are the phones currently and potentially the television content in the future.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Charlie Austin]

[greg janza] “But all the more reason to no longer consider them a computer company.”

But they make computers, and want them to be used, so saying they’re “just a phone company” isn’t correct either. They have the phones/tablets/tv things to deliver the content to, the computers and software (theirs or others) to edit/market the content, and soon they will have the content. I think all the parts are important to them. And they do market their computers. 🙂

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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~

[Steve Connor]

[greg janza] “But all the more reason to no longer consider them a computer company.”

Although they sell more computers than a lot of “computer companies”?

[Michael Hancock]

[Charlie Austin] “I use roles for video exports too, works the same for me.”

I use roles for my video too, but I still miss tracks. The video roles are good for exports, but I don’t get any benefit from them during the edit since there are no video lanes.

Video tracks, for me, give me better visual organization/structure and allow me tweak an edit from my keyboard (particularly trim mode) much faster. With tracks I can limit what I’m trimming to just V2 or V3 and V5, for example. In FCPX it requires a lot more mousing.

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Michael Hancock
Editor