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Why FCPX?
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[Michael Hancock] “Video tracks, for me, give me better visual organization/structure and allow me tweak an edit from my keyboard (particularly trim mode) much faster. With tracks I can limit what I’m trimming to just V2 or V3 and V5, for example. In FCPX it requires a lot more mousing.”
Probably shouldn’t be using FCPX then?
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[Bill Davis] “That “bad rap” proceeded by months and months FCP X’s actual public release. Before anyone outside Apple had ever actually touched the software.”
Care to actually document that? It’s my recollection that the internet-wide negative comments started at the SuperMeet reveal. Actual release or not, that was a public presentation. There were some private showings to key influencers before that. Although no one broke NDA, that I know of, there were quite a few lukewarm perceptions coming out of those private previews. So I guess that’s what you are interpreting as ‘months before’. But general ‘bad rap’ – largely after it was publicly revealed.
– Oliver
Oliver Peters – oliverpeters.com
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[Bill Davis] ”
That “bad rap” proceeded by months and months FCP X’s actual public release. Before anyone outside Apple had ever actually touched the software.It was REALLY curious that way.
“Pre-release there was much buzz and as much pro as con. The stuff hit the fan On The Release Date, and trying to re-write history into a conspiracy theory ain’t gonna fly. It was a terribly handled release, Apple’s actions in the weeks after the release confirmed this, and no amount of “re-thinking” will change that. They shot themselves in the foot and no one else is to blame for it. Just like Apple’s “admission” that the nMacPro was a disaster, Apple’s publishing of their ‘white paper” of FCPX’s future, which came weeks after the release and is totally unmatched in Apple’s history, was an “admission” that they screwed the pooch. The only thing curious about it is how they could not see it coming.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
[Steve Connor] “Probably shouldn’t be using FCPX then?”
I may not like the cupholders in a Tesla, but that doesn’t mean I’m not going to drive one. 🙂
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Michael Hancock
Editor -
Of course, all of that’s water under the bridge. The real fact of the matter is that for many full-time editors, Apple has not made a sufficiently convincing argument that FCPX is better than the alternatives.
I look at various workflow articles and quite frankly see how the same things can be done to save money and time with Premiere or Avid. Maybe not quite as much, but in the grand scheme of things, close enough. The tools in FCPX that people who use it love, like the magnetic timeline or lack of tracks, is a ‘take it or leave it’ thing for others.
The assumption that is voiced here about key influencers is that they only use Avid and have never tried FCPX. But in the conversations I’ve had, that isn’t the case. It’s just that there isn’t enough there to justify a switch. I’m not quite sure how you change that, but Apple’s seeming indifference to publicizing effective users stories can’t help. I know as a working journalist that they are interested in getting press and more than helpful when contacted. That’s why I find it odd that their own website seems to be some sort of disconnect.
– Oliver
Oliver Peters – oliverpeters.com
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[Michael Hancock] “I may not like the cupholders in a Tesla, but that doesn’t mean I’m not going to drive one. ☺
“We always drop back to car analogies ☺ Although I’d say the magnetic timeline was more like the engine than the cupholders!
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[greg janza] “The idea is to simply point out that making computers and software programs is a secondary priority for the company. “
I still think you are missing it Greg. It’s “their computer” in a miniature form that you can carry around in your pocket and you just happen to be able to make calls from it.
They want you to have “Their computer” with you at ALL times. Even when your “phone” is too much to carry, you will still have “their computer” on your wrist.
They don’t care anything about telling time, it’s all about their computers being with you at all times.
They know exactly what they are doing.
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[Oliver Peters] “I look at various workflow articles and quite frankly see how the same things can be done to save money and time with Premiere or Avid. Maybe not quite as much, but in the grand scheme of things, close enough. The tools in FCPX that people who use it love, like the magnetic timeline or lack of tracks, is a ‘take it or leave it’ thing for others.”
I think there’s probably a few other things beyond the magnetic timeline and lack of tracks that people love about it
[Oliver Peters] “I’m not quite sure how you change that, but Apple’s seeming indifference to publicizing effective users stories can’t help.”
I wonder how Apple view their Products that aren’t part of their hardware line like FCPX, perhaps if they do “well enough” and sales or influence on hardware sales justify the development cost internally, then Apple Marketing don’t really get involved.
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One of the biggest mysteries of this forum is the continuing dedication and support for Apple. There was a time that the devotion to the company was justified because they were creating new and exciting technology and their overall product line was superior to the competition. But that’s simply not the case now.
Also, one of the scariest things to me is that Apple cannot be trusted. They’ve shown over and over and over again that they will do absolutely anything they deem necessary to streamline or reinvent their products. The company’s callous lack of concern for it’s user base is legendary. But yet, people keep on keepin’ on.
This is just my opinion but among the industry professionals that I personally speak with in my area, the abandonment of the company is definitely a trend on the rise.
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles -
[greg janza] “This is just my opinion but among the industry professionals that I personally speak with in my area, the abandonment of the company is definitely a trend on the rise.
“and in every facility and Production Office I go to in my area there are Mac’s everywhere, I do a lot of video work with tech companies including IBM and I see MacBook Pros everywhere there too.
[greg janza] “They’ve shown over and over and over again that they will do absolutely anything they deem necessary to streamline or reinvent their products. “
and Adobe FORCED their users to move to a subscription model and yet people still use Adobe software ☺
Apple’s Mac’s may not be as fast as some of the competitors, but they certainly last longer and the combined ecosystem of hardware and software is unmatched.
I’ve only recently stopped editing on my 2008 Mac Pro which has served me solidly for over 8 years!
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