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upgrade 10.0.4 ???
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They’ve asked for feedback and have certainly gotten a lot.
As I work on this new project I frustrate a bit over the little niggling things that could be fixed simply and have found a balance of stability by strictly managing project memory.
I’ve been anticipating 0.4 and can’t wait to see what they address.
I think it might be a good indicator of where we’re going. It would certainly show that they’re focused on rapid development.
We’ll see.
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I think Apple’s doing a bit of a juggling act at the moment, which I think is understandable (even if some don’t like it).
They’re pursuing new features very aggressively to prove its worth to the “professional” community (define “pro” as you wish). They’re also pursuing stability issues. The problem is their resources see to be somewhat divided and with each round of new features there’s another round of stability issues introduced. I suspect it’s going to be that why for much of the rest of this year since there’s real market pressure to introduce features and improve “internals” to keep third party developers (and professionals) interested.
As the application matures, I suspect they’ll be a greater shift towards stability improvements. I know many would argue that without stability the features are pointless but please realize without new features, a huge portion of the market is going to be screaming “toy.” Understand the challenge Apple is facing in trying to address both . . . and doing it on what appears to be a 12 week release schedule!
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And to go off on a bit of a tangent…
This is why I believe Apple is very serious about FCPX in the Mac ecosystem. I can’t believe this is an easy project for them to manage.I also think they didn’t enter this situation without some awareness of what they would have to do and in what time frame. It’s why I think the sudden EOL of FCS involved some very difficult internal issues.
And if you don’t think FCS/FCPX has an impact on Mac sales. . . well just look at the talk of Windows on this list. FCPX is a key part of the ecosystem and what happens to in will impact MBP and iMac sales and where a MacPro replacement places in all this.
To spin the tangent a bit deeper, Appleinsider posted that Apple’s Thunderbolt monitor has 26% of LED LCD sales 24″ and up in North America. That’s a major drop from 53% in 2010. I’d guess two factors are involved in that. That MacPro sales are all but gone and that this is a Glossy monitor.
We can speculate what this may be leading to but in my own guess (which many of you will disagree with) is that the importance of FCPX, MacPro (replacement), a professional non Glossy monitor, has in impacting sales. And if you all are going to shift to windows, it’s going to have an impact on MBP and iMac sales as well. I think Apple gets the connectedness of this ecosystem and it’s part of why they are pushing very hard with FCPX. I also think they have been prepared to weather this precisely because they have other robust sources of revenue. I think we’re in the early stages of seeing this part of the company rebuilt.
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I think it’d make sense to release 10.0.4 cause today is 10.4. 🙂
Best
Tapio HaajaOn-Air Promotion Producer
https://avseikkailuja.blogspot.com/ -
Hah… I know one HIGH-END facility in L.A. that is switching their MC 6 machines back to 5.5. MC6 is so buggy and unreliable they can’t use it. This is an uber inside alpha/beta 20 year Avid user facility… grass isn’t always greener…
Lance Bachelder
Writer, Editor, Director
Irvine, California -
Today is cool 🙂 But I do think it would be smart to release it this week. Since Apple no longer has an official presence at trade shows, they may get lost in the hoopla if they wait until the weekend or during the NAB show when Autodesk, Adobe, Avid etc etc are gonna be fighting for the headlines. They could actually steal everyones thunder if they do something significant this week…
Lance Bachelder
Writer, Editor, Director
Irvine, California -
That’s interesting. It’s speaks more broadly to Avid’s changing approach and the entire NLE/Software industry.
There was a time when Avid would be many many months behind certifying compatibility with an Apple OS update. Now it seems they, along with many other companies, are pulling the trigger on releases much more quickly.
When I was an Engineer at and Avid facility (both Mac and Windows) my approach was to upgrade just one system in the first week. This allowed for the ability to bail to another room if the upgrade was unstable. The next week would be another room upgraded. Usually by the third week I’d have a pretty good picture and it was after a third room of reliable performance that everything moved up.
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I’ve got an alternate theory on the 12 week release cycle.
I think that Apple was just plain late on FCPX development. I think that they would have preferred for 10.0.3 to have been 10.0.0.
While the rapid release cycle certainly shows a lot work being done, I think that they are still playing catch-up. It’s my uninformed speculation that most of what we’ve seen in the dot releases so far has been in development for some time, and just not ready for prior release.
I’ll be curious to see how the FCPX release pipeline evolves. Will we continue seeing regular, quarterly releases? Will the releases be as regular and notable once all the big missing items are backfilled and the glaring stability/performance questions resolved?
[Craig Seeman] “And if you don’t think FCS/FCPX has an impact on Mac sales. . . well just look at the talk of Windows on this list. FCPX is a key part of the ecosystem and what happens to in will impact MBP and iMac sales and where a MacPro replacement places in all this.”
I do think it has an impact on Mac sales. I’m not sure Apple particularly cares. If they do, they have a funny way of showing it.
[Craig Seeman] “I think Apple gets the connectedness of this ecosystem and it’s part of why they are pushing very hard with FCPX. I also think they have been prepared to weather this precisely because they have other robust sources of revenue. I think we’re in the early stages of seeing this part of the company rebuilt.”
Rebuilt into what?
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Craig Seeman] “To spin the tangent a bit deeper, Appleinsider posted that Apple’s Thunderbolt monitor has 26% of LED LCD sales 24″ and up in North America. That’s a major drop from 53% in 2010. I’d guess two factors are involved in that. That MacPro sales are all but gone and that this is a Glossy monitor.”
I’d probably have one on my desk right now if they offered a matte screen option.
Jason Jenkins
Flowmotion Media
Video production… with style!Check out my Mormon.org profile.
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They should go forward with a different App.
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[Walter Soyka] “I think that Apple was just plain late on FCPX development. I think that they would have preferred for 10.0.3 to have been 10.0.0. “
That’s certainly a reasonable line of thinking. I do think that EOL of FCS was sudden and it and other internal issues, really mucked with what they hoped would be a very different release schedule. I myself have mentioned that Apple past history with EOL products and changes in technology have always had reasonably long transition periods.
[Walter Soyka] “I think that they are still playing catch-up. “
Absolutely. That’s why I see the juggle continuing for at least the rest of this year. There’s an 18 month transition period that they never got to have. Look at OS9 to OSX or PPC to Intel and several other “lesser” tech transitions they’ve made.
[Walter Soyka] “I do think it has an impact on Mac sales. I’m not sure Apple particularly cares. If they do, they have a funny way of showing it.”
I guess it depends what portion are buying MBP and iMacs and why. What portion are “creative professionals” and what happens if they migrate to Windows. Keep in mind that an NLE is one part of an ecosystem which also involves to some extent or another people who use tools ranging from Photoshop to After Effects to any number of Audio software DAWs. And each one of those working professionals may be buying computers for home use, travel, family members. Apple certainly has had “halo” as part of it’s marketing strategy.
I think the drop in sales in the Cinema Display (now Thunderbolt) is an indicator. It’s not a one to one relationship but it’s meaningful IMHO. In fact I hear that the growth in Mac sales in the upcoming quarterly report from Apple is going to be much lower than in previous quarters.
That there are rumors of anti glare monitors surfacing is an indication they do care (assuming the rumors are true). In fact if Thunderbolt is for the creative and Thunderbolt is the monitor connector and the ONLY Thunderbolt monitor they make isn’t suited for the creative professional, that would be a “funny” (awkward) product relationship.
It’s not that this is all the result of FCPX but it does mean a bunch of pieces are problematic. This is the lack of new models which relates to Intel chip delays as well of course.
i think Apple is going to address their Mac (non iOS) division with some fixes/changes and FCPX is part (not sole or even the biggest) of that puzzle.
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