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the verge explains apple photos, nilay whispers FCPX is the other shoe about to drop and die.
https://www.theverge.com/2015/2/5/7987575/the-vergecast-139-february-5-2015
the intelligent slider looks brilliant, and it’s something adobe would do in a cold day in hell – from around the fifty odd minute mark
dieter bohn – “using the slider – when you look at it – you can see its doing all the crap you always do manually.” relative to photography you’d feel he’s right to the extent that apple feel they can operate primary pass photographic manipulation on your behalf – ditto horizon lines and maybe rule of thirds.
dieter bohn: “it’s got this weird… the learning curve is not very steep – I think using the new photos app will make you better at editing photos.”
you’d think he’s right there, apple are deliberately dissembling the mechanics and making them readily understandable. It’s not that they’re completely trying to do it for you – but they’re deliberately trying to make you grok it and it’s very grokable.
hundreds of millions now in some kind of a darkroom with zany sophisticated filters every day on a mobile telephone. it’s mad right? I used to think about having a darkroom (!)Nilay Patel: “ehmm. I think apple are thinking, if you want a pro solution go to lightroom. I think the last piece of it is – they’re going to kill final cut. they’re going to say go to premiere.”
Nilay Patel isn’t the stupidest person in the room. Fine I’m saying it but still. I think apple are trying to square an emotional circle with final cut and I don’t think their heart is in it. the core of their issue relates to user usage across mobile and desktop when they’re not thinking about cars.the likelihood that they are willing to see their pursuit of video capture and sharing follow a bifurcated development resource path where one part competes with adobe seems unlikely. Apple video, following Apple photos, is, you’d think, sooner or later, going to rear its monolithic head.
If you start to think about what Apple video could be, user generated and commercial in a world beyond itunes with apple music – well it’s interesting.
but the notion that fcpx would continue as a development fork ala aperture is as likely as aperture having continued in the face of apple photos. which it really did not.https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics