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Should FCPX be at IBC and NAB
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[Scott Witthaus] “What are you talking about?”
You asked rhetorically that if Avid didn’t go to NAB, would it have hurt their business? To which I responded that they, in fact, had pulled out and then returned. So clearly there was a business reason for returning. That answer is what you didn’t appear to want to accept. Clearly Avid and many other companies feel that NAB is essential for them with their target clientele, just like CES is essential in other industries. But, sorry if I’m misreading your comments.
– Oliver
Oliver Peters – oliverpeters.com
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[Bill Davis] “My goal is NOT to be objective. It’s to be PASSIONATE about my work – AND my tools.”
Believe it or not, I don’t have a big problem with that. However, it’s one of the things that is completely missing from Apple these days, especially when it comes to software tools for professionals. There’s no passion exhibited by Apple publicly for Motion, FCPX, or Logic Pro X. It’s great when users are passionate, but when that’s completely isolated from the company itself, then the outside world simply views it as a hobby – nothing more. Exposing the public to that is one of the reasons for trade shows.
Contrast Apple today under Cook, versus under Job. Or take a look at how Grant Petty reacts when BMD comes out with the next widget. Like a kid with a new toy. People love it. The only thing Tim Cook seemed to be passionate about was the iPad to the detriment of Apple Mac products. That just leaves the bulk of pro users blah.
– Oliver
Oliver Peters – oliverpeters.com
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[greg janza] “Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”
Ad dare I say it, Avid’s. Lots and lots of Avids cutting apple content right this very minute including their first two tv shows last year and every piece of promotional content for those shows..Even the social stuff.
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[Scott Witthaus] “Here’s the simple answer: Be better than everyone else, or at least be good enough to be chosen over your potential competition. We heard this same answer when FCP Legacy came out.
“Got to agree here, anyone can learn to push buttons, but you can’t learn style and finesse which is why I dont think AI will ever be a competitor in our field.
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[greg janza] “Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”
I’ve been hearing that occasionally. Since you’re spreading the idea, I presume you have citations?
Care to enlighten us as to which of “their own videos” have been edited presumably on Premiere Pro?
Just curious.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Yeah, but I still think a huge part of that is the SEC and related “future looking statements” IP stuff.
As a corporate battleship – Apple still sees secrecy as a core corporate cultural value.
And with good reason. Just look at what happened the second they admitted that they might have slowed down their phones in favor of making sure low battery users didn’t face unexpected sudden shut downs and lose actual data…
One public “good citizen” announcement – and class action lawyers leaped out of the bushes with the speed of snarling cheetahs.
I suspect that was followed we’d by a nice round of “keep your mouths SHUT unless authorized and then STICK to the Script!!!”
That doesn’t making chatting with the public via trade shows any easier, I’d guess.
Tiresome, but also just how it is today.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Actually, FCPX engineering and marketing teams have been at every recent NAB and IBC show, just not in a big flashy official booth like the other NLEs. For example, last year they were answering questions and demonstrating FCPX at NAB during Supermeet and presenting updates about FCPX both at FMC’s Post-Production World and at our own FCP Exchange event:
They invited people directly into the Apple campus for official demos and hands-on of new hardware at FMC’s Creative Summit events for the past 3 years as well- https://www.fcpxcreativesummit.com.
They’ve also presented FCPX publicly in more intimate venues, such as their recent presentations of Final Cut Pro X at LACPUG, for version 10.3: https://www.youtube.com/watch?v=MqCpUWyEr3E
and 10.4: https://www.fcpworks.com/apple-lacpug-review/
To Peter’s point, yes it would rock to see a return to the massive Apple tradeshow booths of the ’90s and early 2000’s but that simply isn’t their marketing strategy these days. And even if it were, does anyone truly believe it would move the needle any more than the software itself could? Either you buy into the paradigm of the magnetic timeline and benefit from it, as many have. Or you don’t.
Noah
FCPWORKS – FCPX Workflow
FCP Exchange – FCPX Workshops
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[Noah Kadner] “To Peter’s point, yes it would rock to see a return to the massive Apple tradeshow booths of the ’90s and early 2000’s but that simply isn’t their marketing strategy these days”
OTOH, they also have nothing to show that would warrant a large booth. Apple has 4 pro apps. Plus, hardware that you can find in any Apple Store. So, unless you created a booth with mainly third party partner-vendors, then an Apple-only booth would probably be pretty small. Certainly no larger than Adobe’s. The result might be counter-productive, since people would criticize if they had a booth but it wasn’t grandiose.
– Oliver
Oliver Peters – oliverpeters.com
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Oliver writes –
So, unless you created a booth with mainly third party partner-vendorsWell – in the OLD DAYS, this is exactly what Apple did. They had a big booth, with different apps and hardware, showing Apple computers working with AJA, Blackmagic, Media Composer, etc, etc. But these days, it seems that Apple wants to do just the opposite. “You don’t need anything besides Apple”. God forbid Apple works with third party vendors like NVidia, etc.
Bob Zelin
Bob Zelin
Rescue 1, Inc.
bobzelin@icloud.com -
[Bob Zelin] “You see – THATS the problem. The goal is to make EVERYONE an editor. And unfortunately, this will happen. And there will be no generic video business – just like there is barely a professional audio business (Recording Studios) or Print houses. And with RARE exception, any need for “professional” photographers (and the ones that exist make a fraction of what they used to make).”
I think those fears are overblown. Yes, the educational system looks at video literacy as somehow important. Yet the vast majority of students will never go past shooting short clips on their smart phone and posting them to social media. Without any editing or embellishment. The ones with interest and aptitude will go beyond that as they always have, but this time with a lower bar to entry.
In “theory”, today, everyone knows how to create a PowerPoint presentation (reality is different). Yet, companies still pay good money to have experts create top-notch corporate presentations based on PointPoint.
To field a “facility” today uses a lot different hardware than 5, 10, or 20 years ago. Yet the concept of facility companies and/or production companies that do post, still exists today. Sure, there’s more competition because it’s cheaper and easier, but that process and those workflows still very much exists.
– Oliver
Oliver Peters – oliverpeters.com
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