Should FCPX be at IBC and NAB

[Oliver Peters]

[Bob Zelin] “Well – in the OLD DAYS, this is exactly what Apple did. They had a big booth, with different apps and hardware, showing Apple computers working with AJA, Blackmagic, Media Composer, etc, etc.”

True, but they also had a lot more of their own “heavy iron” and a better story to tell. Shared storage. Xserve, Xserve RAID, etc. And a facility engineering/integration team that would interface with customers.

– Oliver

Oliver Peters – oliverpeters.com

[Scott Witthaus]

[Oliver Peters] “That answer is what you didn’t appear to want to accept. “

Hey, I am just debating! ????

All I mentioned is that (in my opinion), Avid caved after one year out. And as far as I know, there were no metrics on what missing NAB did to their business. I doubt it was much, especially back then when Avid held a more dominant place in NLE marketshare.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Neil Goodman]

[Bill Davis] “Care to enlighten us as to which of “their own videos” have been edited presumably on Premiere Pro?
“

Not sure about Premiere but

Planet of the apps entire show run cut on Avid’s at Propegate Productions. The Promotional spots, trailers and social pieces were done on Avids at Ignition Creative.

Same with Carpool Karaoke.

All the Apple Music and Beats One materials are cut on Avids as well.

[Bill Davis]

Ah,

Then the prior statement of yours….

“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”

more accurately should have been:

“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use *AVID* and not FCPX.”

A statement with a VERY different context and meaning.

And one that I never would question understanding how entrenched AVID still is in the top tier of the industry.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Scott Witthaus]

[Oliver Peters] “then the outside world simply views it as a hobby – nothing more. “

And your data on this statement is…..?

[Oliver Peters] “that just leaves the bulk of pro users blah”

and for this statement as well?

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Oliver Peters] “They apparently felt that it did hurt them”

This is not real data on whether it hurt the business or not. Sure, they had a bunch of users whine about no big Avid booth, but I have never heard real data on the real business damage not showing up did to the company.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Neil Goodman]

[Bill Davis] “Ah,

Then the prior statement of yours….

“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.”

more accurately should have been:

“Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use *AVID* and not FCPX.”

A statement with a VERY different context and meaning.

And one that I never would question understanding how entrenched AVID still is in the top tier of the industry.”

I didnt make the statement to begin with, just pointing out alot of Apple content isnt made with Apple software and its easy to find out who cut where and on what.

How does that make it a VERY different context?

Apple content not using apple products is the same no matter which NLE you plug in there that’s not FCPX or Imovie, and its not far fetched at all that alot of agencies and post houses are on Premiere now including the one I work at. Before I got here it was all FCP 7 until about a year ago, and they chose Premiere to continue on, go figure.

Maybe if Apple played nice and marketed their apps better, with advertisements and tradeshows the misconception’s that follow X around at least Los Angleles would be diminished.

Hell – you do wy better marketing for Apple and X than Apple itself could ever hope to do. You should ask for a job.

[Oliver Peters]

[Scott Witthaus] “And your data on this statement is…..?”

Sorry. No time to continue this silly game. Doing real work on Premiere Pro ☺

– Oliver

Oliver Peters – oliverpeters.com

[Scott Witthaus]

[Oliver Peters] “Sorry. No time to continue this silly game. Doing real work on Premiere Pro “

well, you made the statement…..

Have fun with those crashes! 😉

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Peter Dearmond]

[Michael Hadley] “If you have an iPhone or iPad, you can walk into your nearby Apple store, touch the product, talk with Apple employees. Pro app users are left to commune in solitary (if terrific) online forums. Attending NAB would show that Apple really, really likes us, dammit!”

I agree it would be nice if Apple attended NAB. Just to clarify something: there are free sessions in most Apple stores on FCPX and Logic Pro. You can sign up for them online under the “Today at Apple” program.