Should FCPX be at IBC and NAB

[Michael Hadley]

Making technology easier and less expensive for anyone to use is a good thing.

And in a world where every person can shoot and edits together a crappy video, actual talent, skill and creativity will rise and be compensated.

If the only reason you can make a living at it is because it’s a pain in the butt to learn and the gear is costly–well, you might as well become a lawyer or CPA (pain in the butt to learn and the entry investment is costly).

All that said, I STILL want Apple to go to NAB 🙂

[Bill Davis]

[Shane Ross] “So now they listen. So it works.”

We’ll see maybe six years down the road.

At the pace of ALL technology industry change – it’s likely that in 2024 – a LOT of what will pass for digital content editing will be very different from what it looks like today.

With AI and Machine learning doing a large subset of tasks that we button pushers need to do by hand today.

At what point will the other A’s do what Apple did in 2011?
(Basically tear down the App and start over?)

And when (or if?) they do, what part of today’s code will remain?

The look? The “feel?”

Will their user base allow them to “gut and modernize?” Or will the user base demand fealty to what they have learned to expect?

Whatever else you can say, the X user base has stuck with the basic X concepts through lots of transformations and modernizations that went WAY beyond mere NLE feature bolt-ons.

It’s like they EXPECTED that the editors willing to change early and give up some of their prior expectations in exchange for enhanced productivity – would continue to accept that concept going forward.

Crazy, huh?

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Shane Ross]

Fail to see what any of that has to do with Apple not attending conferences anymore. Just more of your Apple cheerleading…”Apple changed things, and all of us who believed in them are all forward thinking and headed to this glorious future while all of you are stuck in the past.”

If Apple pivoted tomorrow and said “We no longer believe in computers. From now on, it’s all iPhones and iPads and FCX will only work on them. NO MORE DESKTOPS! NO MORE LAPTOPS!” you’d be there, cheering on that decision as ground breaking and forward thinking. Saying to those of us tied to a desktop that we are dinosaurs and stuck in the past.

You have to be the single LEAST objective person I have ever encountered.

Shane
Little Frog Post
Read my blog, Little Frog in High Def

[Bill Davis]

[Bob Zelin] “In the same way that there is a small handful of hi end recording studios, a handful of hi end photographers, a handful of print shops, these businesses, which were abundant at one time, are now over for the mass market of people that made their living with this stuff. And “we” are next. “

But Bob, the fact that the transition from typewriters to desktop publishing pressured the typesetter class didn’t mean there were fewer writers percolating from obscurity to prominence – there were actually MORE across time.

Niche fiction THRIVED.
As did individuals publishing everything from regional gardening guides to micro targeted local restaurant reviews.

Yes, it puts pressure on one class. But as the pyramid flattons, opportunity spreads with it.

I’m seeing WAY more niche production now. Edge sports. Micro conferences. Small is suddenly accessible in ways it never was before.

Disruptive? Absolutely.

But sometimes, what needs disruption is the fact that only the top class can afford to play at all.

I had to talk my way into a formal TV station to learn about visual mass communications.

Now the ALL the kids in my neighborhood have the EXACT same opportunity to see if the creative arts light their fire and if they have something useful to contribute.

Giving more people typewriters as tools is NEVER the problem.

Identifying the individusls with something useful to say – always is.

My 2 cents.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Oliver Peters]

[Bill Davis] “At the pace of ALL technology industry change – it’s likely that in 2024……
….Whatever else you can say, the X user base has stuck with the basic X concepts through lots of transformations and modernizations that went WAY beyond mere NLE feature bolt-ons.”

OTOH, I’d be amazed if Apple will even be in this game in 2024 with anything other than an iMovie version for the then version of iOS. Personally, I’d bet on the clock winding down over the next 4 years.

– Oliver

Oliver Peters – oliverpeters.com

[Bill Davis]

[Shane Ross] “You have to be the single LEAST objective person I have ever encountered.”

Excellent.

My goal is NOT to be objective. It’s to be PASSIONATE about my work – AND my tools.

AND about things I see that can be of REAL advantage to others

My history with Apple and Macs has proven to be the single best “working bet” I ever made. IMO, hands down.

BTW, Sony used to walk shoulder to shoulder with Apple (for me) for decades in that same regard, then suddenly, they started falling back and NEVER recovered. They paid so much attention to the broadcast tier that they lost credibility down on my level – putting out either woefully expensive broadcast gear or super cheap consumer gear – but dreck in the aspirational middle – the very class that was burgeoning!

Meantime Apple kept making stuff (I could afford!) that kept making me money by encouraging me to learn new skills and abilities.

In the early days, Typesetting and graphics. In the middle period visual communications that could be done outside the local TV station infrastructure. (Including my first personal forays into video editing) and lately creative constructions for the global web via magnetic editing and web distribution.

They have kept pushing ME forward into interesting places, in a way no other company has.

So why shouldn’t I be a big fan?

I keep betting on THIS horse – and the horse keeps paying off big time!

If Apple starts to fade (like Sony did for me 15 years ago) THEN I’ll move on.

But why the HECK should I stop betting on them – when they keep delivering such remarkable results to me?

I mean if those X nay-sayers had been RIGHT and the software was lame – then my behavior would be stupid. But they objectively WERE NOT wrong. It’s excellent software. (No – “excellent” is NOT the same word as “”flawless” so chill out.)

I LOVE Editing in FCP X. Truly enjoy it day to day!

It’s super fun, super productive, and super dependable.

And that makes me feel great about it.

Clearly you aren’t in a similar place, either by nature or experience or whatever.

And I’m sorry about that.

But I’m not gonna chase a change that promises to make my Editing life more like yours- if what you’re displaying appears to be tinged with a constant overlay of upset.

THAT would be nuts.

Maybe it’s just our default personality types. And that’s cool. Some folks are optimists and others pessimists. Both are plenty capable of getting cool stuff done. This is likely mostly just a style over substance deal now.

And not worth the photons being created to argue about..

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Scott Witthaus]

[Oliver Peters] “Then don’t ask the question, if you know you aren’t going to accept an answer.”

What are you talking about? This makes no sense. As I said, it’s my opinion and mine only.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Bob Zelin] “THATS the problem. The goal is to make EVERYONE an editor. And unfortunately, this will happen.”

Here’s the simple answer: Be better than everyone else, or at least be good enough to be chosen over your potential competition. We heard this same answer when FCP Legacy came out.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Steve Connor] “That’s really NOT the case here in the UK. Accessible tools might kill off a few “Dinosaurs” but those of us who keep up with new developments and and adapt to them, have more opportunities than ever.
“

Exactly.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Greg Janza]

[Bill Davis] “I LOVE Editing in FCP X. Truly enjoy it day to day!”

The only way to put logic to the gibberish you endlessly write here is to assume that you say things just to agitate others. And by all means you have the right to do so. I’m not sure what purpose it serves though.

And one of the unfortunate consequences of your endless blind cheer leading for Apple is that it makes your opinion on real NLE issues less valid.

Hell, even Apple lives in the real world in that many of their own videos are being created by agencies that use Adobe and not FCPX.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles