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Activity Forums Creative Community Conversations Should FCPX be at IBC and NAB

  • Shane Ross

    February 6, 2018 at 10:28 pm

    [Bill Davis] “So when you say you want Apple to do more tradeshows – what you’re saying is you want Apple to dial up it’s identity as a SALES enterprise. “

    How about ANY trade shows? Any. Currently they do none.

    [Bill Davis] “If I was in marketing there – would I spend more money on ProApps marketing – or spend that money on hardware development (oh, and CONTENT) as the trades seems to be implying?”

    it’s Apple. They can do both. Unless the ProApps is such a small blip on their screen they really don’t give them that much money to do both. Being more focused on phones and pads and iMacs.

    [Bill Davis] “If you were Mr. Cook – where would YOU see the greatest potential for a robust return?”

    Tough one. They only make FCX to sell Mac computers, IMHO. They sell it cheap…buy it once and you are done…updates are free. So that’s a finite income stream…it will stop. What doesn’t stop is sales of computers. So they are only making FCX to continue to sell hardware. It is used to promote sales in another department. Or so I gather from my near zero experience in business. I personally don’t know any other reason they still offer it. It doesn’t make business sense to make a product, sell it cheap, constantly update it for free. You still have people working on it….gotta pay them. And the income stream will dry up. So it’s to boost hardware sales. THIS is why they rely on third parties to fill the huge gaps in the functionality of the software.

    Heck, do they even ADVERTISE FCX? Are there any ads on TV, Youtube, web pages, that advertise FCP-X in any way? I see lots for iPhones and iPad. Guess they don’t need to, the way it’s selling. But they don’t seem to have ANY outreach to anyone to entice to buy FCX. Interesting.

    Shane
    Little Frog Post
    Read my blog, Little Frog in High Def

  • Scott Witthaus

    February 7, 2018 at 1:14 am

    [Shane Ross] “Absolutely. For many people in post, this is the one chance they get to meet the Avid management and people behind the scenes…express their needs and see first hand how Avid solves those needs. Instead of a sales rep coming to you, you go to them. And you can also provide feedback, that Avid is FINALLY listening too (Avid Customer Advisory meetings held at NAB). When you are looking to set up a post house, or update your TV station or whatever…going to these trade shows to see everything first hand is huge.

    OK, I know NAB can be a good thing for users like you/us, but my question is do these conferences help companies like Avid (as opposed to the perceived value to the user-base). It’s not too hard to get user feedback and input these days via the web, web meetings, etc. Smaller, more personal demos can be had with vendors after the show, rather than watching staged and rehearsed demos over and over. Why should one have to go to Vegas to have input? If you need “advisory” input in person on a large scale, why not have that meeting somewhere else, more central? What is the attendance trend like over the last several years?

    [Shane Ross] “WHy would they shell out hundreds of thousands to millions of dollars to have floor space if it didn’t help?”

    Because that’s the way it’s always been done? Maybe 20 years ago it was important to go, but is that still the case? Perhaps the companies would do better putting that money into product development and find more efficient ways to interface with it’s users? If Avid didn’t show up to NAB, would the business suffer greatly? If Louis Hernandez came out and said “you know folks, we would rather take that money and invest in product development and interact with our Advisory Board via web meetings and the like”, would folks leave Avid? My opinion (and mine only) is that Adobe and Avid would not take a hit if they decided not to go to NAB. Might actual be a PR “positive” if communicated correctly. I always get the feeling at these big product shows (been to a bunch of NAB’s) that it’s something the companies feel that have to do, not really want to do (unless you really enjoy Vegas).

    Just a little more fodder to debate… 😉

    Scott Witthaus
    Senior Editor/Visual Storyteller
    https://vimeo.com/channels/1322525
    Managing Partner, Low Country Creative LLC
    Professor, VCU Brandcenter

  • Bob Zelin

    February 7, 2018 at 2:01 am

    Bill Davis writes –
    “If you were Mr. Cook – where would YOU see the greatest potential for a robust return?”

    REPLY – that is exactly the problem. If I were Mr. Cook, I would say “what is it going to take, for us to turn every school child into a video editor that can do the job that most of these “pros” can do today. No different than what we helped create when we destroyed the print industry, and turned everyone into a “desktop printing company” with Adobe Postscript fonts, and early HP Laser Printers”.

    You see – THATS the problem. The goal is to make EVERYONE an editor. And unfortunately, this will happen. And there will be no generic video business – just like there is barely a professional audio business (Recording Studios) or Print houses. And with RARE exception, any need for “professional” photographers (and the ones that exist make a fraction of what they used to make).

    In the same way that there is a small handful of hi end recording studios, a handful of hi end photographers, a handful of print shops, these businesses, which were abundant at one time, are now over for the mass market of people that made their living with this stuff. And “we” are next.

    Bob Zelin

    Bob Zelin
    Rescue 1, Inc.
    bobzelin@icloud.com

  • Oliver Peters

    February 7, 2018 at 2:08 am

    [Scott Witthaus] “If Avid didn’t show up to NAB, would the business suffer greatly? “

    I’m surprised you don’t remember. Avid WAS out of NAB for a couple of years. They apparently felt that it did hurt them and so came back.

    Oliver

    Oliver Peters – oliverpeters.com

  • Greg Janza

    February 7, 2018 at 4:09 am

    [Bob Zelin] “In the same way that there is a small handful of hi end recording studios, a handful of hi end photographers, a handful of print shops, these businesses, which were abundant at one time, are now over for the mass market of people that made their living with this stuff. And “we” are next.”

    You may be correct with this prediction but there’s one differentiating factor that I believe will help keep us “professionals” in business for at least a little while longer. While it’s true that a monkey can basically put together a video these days, it takes a real “professional” to make that video watchable. And it takes a truly talented “professional” to create a video that not only has a strong hook but also is made in a way that holds the viewers interest throughout.

    That’s my hope at least.

    I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
    – Orson Welles

  • Steve Connor

    February 7, 2018 at 9:12 am

    [Bob Zelin] “You see – THATS the problem. The goal is to make EVERYONE an editor. And unfortunately, this will happen. And there will be no generic video business – just like there is barely a professional audio business (Recording Studios) or Print houses. And with RARE exception, any need for “professional” photographers (and the ones that exist make a fraction of what they used to make).

    In the same way that there is a small handful of hi end recording studios, a handful of hi end photographers, a handful of print shops, these businesses, which were abundant at one time, are now over for the mass market of people that made their living with this stuff. And “we” are next. “

    That’s really NOT the case here in the UK. Accessible tools might kill off a few “Dinosaurs” but those of us who keep up with new developments and and adapt to them, have more opportunities than ever.

    \”Traditional NLEs have timelines. FCPX has storylines\” W.Soyka

  • Steve Connor

    February 7, 2018 at 9:19 am

    [greg janza] “You may be correct with this prediction but there’s one differentiating factor that I believe will help keep us “professionals” in business for at least a little while longer. While it’s true that a monkey can basically put together a video these days, it takes a real “professional” to make that video watchable. And it takes a truly talented “professional” to create a video that not only has a strong hook but also is made in a way that holds the viewers interest throughout.

    That will hopefully be true but to survive longer term I also think we have to know much more about where our films are being distributed, the best way to get viewers and how to create the right content for the right networks. Whilst the actual process of making videos has become considerably easier, getting people to watch the films is becoming exponentially difficult as so much content is put out.

    I find clients have very little idea on how to get views for their videos and I think this is where professionals like us can find a niche by not only using our experience to make compelling content but then knowing how to help clients get views for that content.

    \”Traditional NLEs have timelines. FCPX has storylines\” W.Soyka

  • Steve Connor

    February 7, 2018 at 9:42 am

    [Oliver Peters] “Good opinion piece by Peter Wiggins

    https://www.fcp.co/final-cut-pro/articles/2037-if-apple-is-serious-about-the...

    Seems like he’s acknowledging what many know, but what is usually disregarded here.

    I think being at shows will offer some level of assurance that the Company is prepared to listen to their users in person and with the level of secrecy surrounding Apple it may not always clear if they actually listen to any of their users, or get Editors involved in development.

    However in my experience the FCPX dev team have certainly been responsive when I’ve raised issues or made suggestions.

    \”Traditional NLEs have timelines. FCPX has storylines\” W.Soyka

  • Scott Witthaus

    February 7, 2018 at 11:01 am

    [Oliver Peters] “I’m surprised you don’t remember. Avid WAS out of NAB for a couple of years. They apparently felt that it did hurt them and so came back.”

    Oh I remember. Avid caved in after one year. I doubt they had any metrics to say that it hurt their business by not showing up.

    sw

    Scott Witthaus
    Senior Editor/Visual Storyteller
    https://vimeo.com/channels/1322525
    Managing Partner, Low Country Creative LLC
    Professor, VCU Brandcenter

  • Oliver Peters

    February 7, 2018 at 1:24 pm

    [Scott Witthaus] “I doubt they had any metrics to say that it hurt their business by not showing up.”

    Then don’t ask the question, if you know you aren’t going to accept an answer.

    – Oliver

    Oliver Peters – oliverpeters.com

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