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Progress!
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[Gary Huff] “What kind of work does Tsui Hark do that is explicitly “high end”?”
You’re not familiar with his work?
You don’t respect it?
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[Gary Huff] “Yes, you and hundreds of others, so congratulations,”
Congratulations to you also, unless you designed AE yourself, you’re working off somebody else’s
work.
[Gary Huff] “I don’t see how that applies that a certain situation could allow for polished results when someone isn’t competent. Can you “accidently” stumble upon polish?”
They don’t have to stumble on it, they could just buy software that helps their work look more polished.
[Gary Huff] ” if you don’t know shooting or editing, everything else that you can’t template in now sticks out. “
Nope. They hire somebody like me to shoot it, and hand over good looking video that has good sound that they don’t have to fix.
Plus, you are assuming the corp hiring for the job even gives a rip that it “now sticks out”
That’s been the trend with a lot of corporations. Spend money on a crew to shoot it and then take in-house and cut it themselves.
[Gary Huff] “I would agree with that, but is it an excuse? “Well, I don’t need to learn motion graphics, or even how to significantly tweak these templates because the work I do is good enough.”
I hope so. That gives me less competition.”
Don’t get it twisted, I’m not saying anybody is going out of work anytime time soon. It’s going great for me and I’m sure you also.
But unless you live on another planet, big corps LOVE to save money on this one.
If they can get someone to get closer (they don’t have to beat you) to your work for CHEAPER,
That’s your competition.They don’t have to be better or as good as you. Somebody just has to want to save money.
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[tony west] “You’re not familiar with his work?”
I am not. But I would be interested to know the specifics of what is “high end” about it, outside of simply the way it’s shot. I could go shot the most interesting stuff and shoot it in such a way that the edit is simply stitching clips together.
So just because something looks nice, doesn’t necessarily mean the edit is “high end”…unless by “high end” you mean high paying editing jobs, regardless of doing anything more than stitching Alexa ProRes 4444 clips together.
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[tony west] “Congratulations to you also, unless you designed AE yourself, you’re working off somebody else’s work.”
Doesn’t quite follow, so I’m not sure why you thought it appropriate to make that comparison. That’s like saying using the same hammer means you build a house that looks exactly the same, when we were talking about pre-fabs in the first place.
[tony west] “Plus, you are assuming the corp hiring for the job even gives a rip that it “now sticks out””
No, you are correct. Most of the corporate video is embarrassingly bad. And, hey, I’ve been there (have definitely put plenty of lipstick on pigs). But I don’t see much response from the public on these to the point where even having video content at all seems like a waste of time and money. If you’re trying to produce cheap content just to have content, and no one watches it, then is it even worth the cheap rates they’re already paying?
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[Gary Huff] ” If you’re trying to produce cheap content just to have content, and no one watches it, then is it even worth the cheap rates they’re already paying?
“At some point I hope people will realise that it isn’t. My experience is at the moment many large Companies I do work for think it’s fine to put self shot crap up on their YouTube and corporate sites despite the fact these videos don’t get many views at all.
Steve Connor
There’s nothing we can’t argue about on the FCPX COW Forum
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[Steve Connor] “At some point I hope people will realise that it isn’t.”
I share in that hope as well. For me personally, as a viewer, if you put up an embarrassingly amateurish video, then I wonder where else your business chose to cut corners as well.
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[Gary Huff] “Doesn’t quite follow,”
Sure it does.
AE, MB Looks, Fx Factory it’s all software with the same end game. To make it easier for the editor to get the look they are trying to create.
Somebody can use AE but not Fx Factory? What difference does it really make?
It’s just semantics brother.
[Gary Huff] “If you’re trying to produce cheap content just to have content, and no one watches it, then is it even worth the cheap rates they’re already paying?
“What do you mean if no one watches it?
When I broke into network news 20 years ago you had a top notch experienced Shooter and sound tech bringing it home.
Now, I saw some footage on AF one that was so bad that they had to put up subtitles on the screen for the viewer.
That was unheard of before. Your audio is so bad we got to put up titles? Come on now!
Yet there it was on air on the evening news.
People didn’t turn off the news because of that. They accept it. Somebody one day said “nobody will turn off our show if we cut the sound guy”
I’m not promoting it. I’m just dealing with it.
Just one of the reasons I drifted more into sports. Either you have the ball going over the wall or you don’t.
If you don’t, you won’t be back.
At least, not at the World Series level.
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[tony west] “Somebody can use AE but not Fx Factory? What difference does it really make?”
FX Factory is not a template, nor is After Effects. Unless you meant something completely different when you said, “template”. Did you mean “plugin that makes effects easier to use” or “pre-packaged motion graphic template a la Digital Juice”. If the latter, then your comparison is woefully mismatched.
[tony west] “Yet there it was on air on the evening news.”
Remind me again on which direction ratings are going for local news programs?
And, yet again, a second comparison that doesn’t match up. News happens when it happens. You get no do-overs. So if some video of a single instance news event is completely botched, well, that’s all you got. Unless you’re talking about some reporters’ standup. That would be inexcusable.
Seriously, Tony, it strikes me that your “If A, than B” needs a lot of work.
“[I]f you take cranberries and stew them like applesauce, they taste much more like prunes than rhubarb does.”
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[Gary Huff] “I am not. But I would be interested to know the specifics of what is “high end” about it,”
Quality for one.
But who decides that?
I say his peers. That’s why I asked you if you knew of his work.
Editing is like art in a sense that it’s subjective to a point.
The other aspect is technical, which is less subjective. Is the sound mixed well and such.
Another aspect is impact on the audience.
I was working for the St. Louis Cardinals years ago and I cut a video for the video screen.
We were playing the Dodgers, and Vin Scully was calling the game. He saw my video on the screen and walked down to the control room and asked for it for their broadcast.He said he was so moved by it that he wanted everyone to see it.
I’m sure he had seen a million baseball videos. This one stuck out to him.
To have a Hall of Fame’r in your peer group give you that kind of nod, and your co-workers come up to you and say “dude, that was f ing awesome”
That’s kind of what it means to me.
Peers
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[Gary Huff] “FX Factory is not a template, nor is After Effects. “
I didn’t say they were.
I said they are programs that make it easier for you to do your work. You don’t like it because you want to look down your nose at people using programs that you may not approve of.
[Gary Huff] “Remind me again on which direction ratings are going for local news programs?
“Local news? who said anything abut local news. I was talking about NETWORK news. I have never done local news.
Who sends out a 2 man crew to cover local news? You should have known better than that, dude.
And Air force one means the President of the United States. Get the sound right.
But it would be easier if you don’t cut corners on sound.
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