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OT: Apple pulls out of NAB
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Yea, people can change their minds all they want. I’m just in awe at the people on these boards, who I generally think highly of, changing their minds not because they actually thought that way for themselves, but because Apple is doing something and they want to defend that decision. Not because they actually believe it (and they obviously didn’t a month ago), but because they convince themselves that this is now what they think.
Again, people can change their minds if they want to. Who am I to say otherwise. But if people are so easily lead to think a certain way or do something because they’re like sheep, then I guess I’ll take professional opinions on here with a grain of salt from now on.
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Well..
I see it this way guys… if you could save millions of dollars by not paying for a trade show where your direct competition also isn’t showing… why not?
I honestly believe that viral marketing is everything that’s growing, and paying millions to have less than 100,000 people each for maybe 20 minutes look you over when 1/2 of them already bought your product means they are saving millions, and won’t lose any meaningful market share at all.
Jerry
Apple Certified Trainer
Author: “Jerry Hofmann on Final Cut Pro 4” Click here
Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D
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Once again, Apple’s decisions are made based on the type of company it is, which is completely NOT the type of company Avid is. Avid’s decision has a much larger impact on a company whose sole business is the business of NAB. Apple’s decision not to go to NAB has very little impact on the company that it has become, other than to save itself a great deal of money in a recessionary period. Pro apps are a very small part of Apple and its revenue stream. On the other hands, pro apps are the only revenue stream for Avid.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP6,” “Basic Training for FCS2” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 3.5 HD Editing Workshop” -
I really wasn’t just answering just you Micheal just musing… will definitely see you in Vegas at the meet.
Jerry
Apple Certified Trainer
Author: “Jerry Hofmann on Final Cut Pro 4” Click here
Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D
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Thats good Jerry. We have you slotted to sing the National Anthem to open the show.
Michael Horton
lafcpug
https://www.lafcpug.org -
And once again, instead of repeating myself, I’ll point you to my post where I already replied to this comment you made.
https://forums.creativecow.net/readpost/8/974433
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I posted this link because it surprised me. With Avid gone it gave Apple full rein to show everyone at NAB that they were commited to post production and were the best for your business. Without one of their main competitors there to refute that (in a booth–Avid will be there), it was a great opportunity.
Avid pulled out to refocus their efforts by meeting directly with clients and holding more informative, smaller, customer focused gatherings in Vegas and across the country (world, maybe?) throughout the year. It’s no secret that Avid is trying to turn their ship around through their customer focused initiatives, and wanted to use the money from NAB to follow up on their promises.
Now, Apple is doing pretty much the exact same thing. They’re pulling from NAB but they’ll be in Vegas to meet with clients/potential clients. It sounds like they’re pulling from a lot of trade shows to do exactly what Avid announced they were doing–going straight to the customers instead of setting up shop on a showroom floor shouting answers for 5 minutes to whoever walks up and wants to punch some buttons.
Avid has said time and again that they’re going to make some big announcements this month–who knows what they are, but since pulling from NAB they don’t have to hold their cards until April. Apple could be following suit, and it would make sense to do so.
I also read all the “Avid is dead!” threads, and I’m also suprised that there hasn’t been more speculation/opinion on Apple pulling out, considering how deep their pockets are and the great opportunity NAB would have presented. Spending a million at NAB isn’t going to hurt Apple like it would hurt Avid, or Media 100, or other businesses that live and die by their success in post production only.
Oh well, time will tell if this new direction works for either company.
Anyone want to place bets on who’s next to withdraw?
Michael.
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David,
I agree with some of your thoughts. I would think that Apple would want to put another nail in the Avid coffin symbolically by having a big show – even if you don’t have a giant release – I’d imagine they would have some x.5 releases. Without the Avid presence, even a x.5 release would look like big news.
I am pretty surprised. With these events, marketing is worth more than the actual product.
Who knows, maybe they made a back room deal with one another? Us mere mortals can’t possibly understand their higher enlightened reasonings.
Chi-Ho Lee
Film & Video Editor
Apple Certified Final Cut Pro Trainer
http://www.chiholee.com -
[Craig Seeman] “There’s at least 10 or 15 of us waiting for that worldwide. “
Nice one.
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Sorry I missed your response.
Apple makes a decision like this because of its whole company posture and financial position. This kind of expenditure goes beyond a single division, and Apple’s withdrawal from NAB says more about the state of the economy in general than about the state of the pro apps. Pro apps may die, but not because Apple does or doesn’t go to NAB. The simple fact is that the great majority of the FCP clientele are not broadcasters. For Apple’s pro apps sales, there is no great benefit when it’s chief competitor is absent and they are in a belt tightening situation. Why expend revenue to promote something, when there will likely be nothing to promote? Two years ago both Apple and Avid where there. Apple had nothing new to offer, and probably was only there because it’s chief competitor was there. That will not be the case this year.
If you can’t see the difference between Avid’s decision and Apple’s decision it’s because you are completely blinkered and focused on this view of other people’s hypocrisy. The reason people view it as different is because it is different. It means different things to the two companies. If you can’t see that clearly there is no discussing this with you.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP6,” “Basic Training for FCS2” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 3.5 HD Editing Workshop”
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