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OT: Apple pulls out of NAB
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[Tom Wolsky] “ust to add, you could well be right. Apple could easily divest itself of its pro apps. It could easily sell them off to Adobe or some other company. “
Macromedia is getting it back and making it a Windows only app again. It’ll require Vista of course.
So Blu-Ray support in DVDStudio Pro isn’t going to be a big announcement? There’s at least 10 or 15 of us waiting for that worldwide.
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I realize that Apple is more than FCP, which is why my smarta** title wasn’t that they were going out of business, merely dropping FCP.
I don’t see the big difference. Apple touts FCP as being an industry standard pro application, just like Avid. It’s no less important for Apple to be there than it is Avid. As you said, NAB is about post production. Avid is post production. Final Cut Pro is post production. Just because Apple as a company won’t die, that’s not the point. We’re talking about succeeding in their pro applications. Like I pointed out earlier, when Avid announced they weren’t going, it was announced that Avid’s “post production business” would die. However, nobody’s forecasting the death of Apple’s “post production business”.
I realize that the death of Avid’s “post business” means the death of Avid itself, while the death of Apples “post business” wouldn’t mean the death of Apple. However, everyone expected Avid to die when they made their announcement, so why doesn’t anybody see anything bad happening to the FCP division of Apple? Is it because they think Apple will continue to support a failing FCP business? No. It’s because everyone thinks that FCP will continue to do just as well and not lose money or business because of this. Yet when Avid announced it, they were going to lose even more money and business because of it. People’s minds suddenly seemed to change on what the consequences of not going to NAB are. That’s where the hypocrisy comes in. It’s only because it’s the mighty Apple that’s doing it that it’s suddenly become no big deal (or at least not nearly what it was).
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[David Frisk] ”
Funny how everyone here announced the death of Avid when they announced they weren’t going, yet when Apple announces it, it’s because “Oh, well I guess they just wanted to save some money…”It all sounds like those apple loyalists out there that act like Apple can never do any wrong.”
I’m disappointed that Apple has made this decision, but if your biggest competitor is skipping the show, why waste the money to be there? Actually makes a decent business decision in light of Avid.
Now if it was the other way around with Avid still being on the show floor and Apple declining, I would be concerned. If Avid wants to save a few million dollars by not being on the show floor or having a pre-show event, then I guess Apple doesn’t need to either.
All in all, two very disappointing announcements for NAB.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow! -
[Devin Crane] “As much as Apple stock has tanked this past month and how they have cut sale projections,”
Two words: MacBook Air. Not just the thinnest notebook ever, it’s the most overpriced, under-powered notebook ever.
[Devin Crane] “hopefully I won’t be lured over to the dark side (Avid).”
Where? They’re not going to be on the show floor either. That leaves you with Autodesk, Quantel, Adobe and maybe Media 100 if they are there.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow! -
We’re not watching Apple or Avid going out of business. We’re watching NAB go out of business.
As the digital revolution starts effecting the largest media corporations, the heavy iron centric NAB show is becoming less and less important. It’s sad but inevitable. I think more and more companies will be pulling out of NAB over the next few years and other shows like the New Media Expo that concentrate less on equipment and more on future technologies and distribution will become bigger.
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Eric Susch
http://www.LetsKnit2gether.com
http://www.ElectronicSprocket.com -
I totally agree. My observation, however, was of the irony of these boards…because a couple months ago, it was Avid that was going out of business, not NAB. Suddenly it’s changed.
Not pointing out anybody in particular, just a general observation.
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“…if your biggest competitor is skipping the show, why waste the money to be there?”
Why shouldn’t they? Wouldn’t it make sense to grab as much attention as you can now that your competitor isn’t there? Seems like an opportunity that should be grasped.
Again, whether it makes sense or not isn’t what I was pointing out. It’s the fact that nobody asked the question “if your biggest competitor is skipping the show, why waste the money to be there?” months ago when Avid announced they wouldn’t be there. Because everyone would have thought that was a stupid question, that’s why. As of the time people got this announcement about apple dropping out, people’s minds suddenly changed.
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[David Frisk] “a couple months ago, it was Avid that was going out of business, not NAB. Suddenly it’s changed.”
So??? Once we liked Sadaam Hussein, now we don’t. Once we liked Osama Bin Laden, now we don’t. People are allowed to change their minds…
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing, and Indie Film & Documentary forums.
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Idiots.
There is a certain thing called momentum, oh, and perception. Apple had the Avid floor location, at the main entrance to the south hall.
There was no better way to make a statement in video editing for broadcast and post in 2008, than by doing this:
– announce more than 1,000,000 FCS users
– become the de facto editing standard, by taking Avid’s place on the NAB floorApple just blew their chance.
Pros do not go to the Apple store for Pro gear decisions for their facility. Nor do Pros rely exclusively on the web for making their business decisions. Pros meet with their peers, and with the manufacturers, to see if they trust their technology partners.
Apple at the FCP Supermeet is not the same as Apple on the showfloor of NAB. Not even close.
Apple had no announcements at NAB 2006, except that they went Universal. Professional users still swamped the Apple booth with activity.
Do not forget how this impacts the third-party Apple partners, and their dependence on the presence of Apple at NAB as a magnet for buyers making decisions.
Do not expect to find Apple at IBC, or even at Macworld, in the future.
Has Apple begun to walk away from this market? Open your eyes…
DS
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Historically Apple does big things with FCS every 2 years not every year. Last year was a big thing year.
Apple may of pulled off the show floor but they still will be at the SuperMeet. The way I’m spinning this decision is if you really want to talk to the folks from the FCS team and I mean the ones that really matter; the ones that make decisions on your behalf, then you’ll find them April 16. They will be right up on stage and after that out in the hall. Try finding them on the show floor at their giant booth at a giant trade show like NAB. Yes, they are there, but just try and find them.
Michael Horton
lafcpug
https://www.lafcpug.org
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