On being rude to Randy Ubillos

[Chad Nickle]

You got me! I have some itinfoilhats for sale if you are interested.

[John Chay]

I’m having a hard time grasping what you are saying. I think comparing editing to a spread sheet is weird.

All of the work that I do has a beginning, a middle and an end. In the end, the final product is a linear product. I’m not sure how working in a “relational database” creates a better work environment when in the end all I’m trying to do is create a story that is compelling and makes sense.

http://www.john-chay.com

Editor/Videographer

[Ben Holmes]

[Aindreas Gallagher] “One of the posters below there after the apple FAQ announcement, acting somewhat in – everything is fine here now, lets move on with FCPX – mode said”

That would be me. You can address me directly if you want. I understand I differ in my initial impression of FCPX to you. I also differ in my opinions of what Apple will do in the future to X. I think we can all agree on that. What does NOT HELP in any way is posting personal insults about any one. I did, as I recall, rather rudely suggest to that you ‘chill out’ in a previous response. I regret that, and I apologise – I think it’s the most restrained response I could manage at the time.

However, I’m not going to stick around in a forum where invective and rambling discourse about the nature of professional applications which add nothing to anyone’s decision of ‘should I or shouldn’t I use X’ drown out debate of those points, or where my own posts (which invariable include my view that it’s too early to judge X, and those points where I feel X is lacking) are characterised as ‘everything is fine here now’. It’s playground debating.

I’ll be in the techniques forum if anyone wants to call me a pompous ass – you can come round and do it my face as well if you like.

All the best,
Ben

Edit Out Ltd
—————————-
FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producer

https://www.blackmagic-design.com/community/communitydetails/?UserStoryId=8757

[David Lawrence]

[Craig Seeman] “FCPX is the first of the Relational Database driven NLEs, leaving behind the old SpreadSheet model. “

I honestly have no idea what you’re talking about. When I edit, I my sole concern is in crafting experience in time. How I do that should be up to me.

[Cris Daniels]

Who exactly asked Apple to re-write how we edit? We asked for 64-bit, better tools, an update to the interface was due for certain.

The problem is as simple as it looks, it is Imovie Pro. Plain and simple. How anyone could deny that is ridiculous.

If Apple thinks this is how people edit, especially in production environments, boy are they out of touch…

If Apple thinks adding a few functions into FCP X adequately replaced Color, or Final Cut Server, that is delusional as well.

It is also becoming clear there is a certain segment of Apple cheerleaders, non-Apple employees and Industry gurus”, who are either getting the marching orders, or paid to put lipstick on this pig. No worries, we simply note their credibility hit and move on.

Nobody that insists that I need to “see how brilliant Apple was” in their “re-invention” of “professional editing” is relevant.

This same kind of reaction would occur if Adobe revamped Photoshop into some kind of node based application, or told us Photoshop Elements was actually an upgrade…

And if the answer is “wait and see what we do with the updates to FCP X”, then why the hell is it out now? Are they admitting is isn’t ready for prime time? That is a damage control statement if I every heard one. You WILL NOT see the most important features missing added back in, that is what WE KNOW and is the crux of the problem.

As far as Apple holding some kind of crystal ball, and laughing at the way everyone emulates this software in the end. Uhh….. wishful thinking.

[Aindreas Gallagher]

hey – not at all, its just that I have indeed been slagging Randy Ubillos – and well, you were broadly critical of the tenor of the stuff being thrown at the designers of the software, so I thought I’d have one last go at explaining why his actions with the software annoyed me. And then I wrote about 20000 words on the topic, with about a third of it in italics. I know I’m like the boy who cried wolf – but that last diatribe pretty much states my position – thats pretty much the last of it for me. I swear said the boy who cried wolf – That expresses my personal position. you or anyone else will likely not get a heiffer like that from me again – I’d also say to you that this is a forum – “rambling discourse about the nature of professional applications”
welllll… a week after FCP changed utterly you are going to get a *bit* of that kind of thing – and really Ben its a forum, we’re kind of here to talk, occasionally to write too long pieces that nobody has to read – debate and express our views.

I regret characterising your position as “everything is fine here now” – and please believe me it was not at all my intention to -well indeed I did not call you – a pompous ass. I really don’t think you are. Sure I hardly know you bud. Ubillos, with the position he took with the software and the buck stops there nature of his role- yes frankly, him i feel its fair to criticise – but I really didn’t mean to direct criticism or scorn at you – I was just responding to the sentence you wrote as it made me think about my slagging of him as the architect of the software.

peace and whatnot –

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Mike Stroven]

Keep in mind that Ubilos was part of the “purchase” from Macromedia. Macromedia (and I’ve never understood why) didn’t see Final Cut as a product that fit their overall product strategy.

I would venture that if Randy and his team couldn’t sell their product to the Macromedia management, they just weren’t very good at conveying the vision of using it. That’s a shortcoming they never got over even at Apple.

In true Apple form, a bunch of clueless product marketing people try and dumb things down to the point that any 2nd grader can use them. They don’t understand the professional market, and they never have. They don’t understand the enterprise market either, surprise… They are like Volkswagon without the R&D of Porche and Audi.

They buy technology from the professional world, and then dumb it down to make it palatable for the masses. It’s one thing to lower the cost, but a different thing altogether to lower the capabilities.. They have the money… Why do they not invest in the high end technology, and they apply that research in the low end?

[Ben Holmes]

Aindreas,

I think we could have a few pints and talk about this – you’re a passionate guy with interesting views. Actually, it was the erstwhile Mr. Ubilos you called a ‘pompous ass’.

I don’t deny anyone the right to be angry with Apple and him for changes they did not like in software they spent years learning. I’m pretty pissed myself – my time is valuable, and mostly spare time is family time. But onwards I must go – with whatever the future tools are.

Less noise, more objectivity, and better manners benefit everyone. Maybe we should talk more about the features we’d like to see, features we don’t know how to use, or move on to another app and another forum? I think it’s possible we’ve vented enough.

Best wishes,
Ben

Edit Out Ltd
—————————-
FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producer

https://www.blackmagic-design.com/community/communitydetails/?UserStoryId=8757

[Aindreas Gallagher]

oh yeah I diiiid call him a pompous ass. mmm. Well then after that my language went full blue off the rails and I got slapped down for it so..

You’re right on the move on thing – that really was my last, crazed, mecha dinoasaur spews lava, novella length, rant. Apple be apple and they’ve made the move, you’ll say that for them – they’re not afraid of making a move, and so no amount of clawing at them verbally is going to get them to turn around, however much you might really really wish it could. So then you stop clawing.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Tombabauta]

So they think FCP7 was a dinosaur huh? The same way AfterFX is a dinosaur too which is why Apple tried to topple it with Motion? Look how that turned out.

I’d like to see them take a swing at Photoshop, since by now, it “should” be a dinosaur too. Hold on to your hats, iPhoto PRO is coming.