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New blog post from Philip Hodgetts. Worth the read.
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[David Lawrence] “AVID ScriptSync has been doing something like this for years now so the concept isn’t new or unique to FCPX.
“This idea keeps coming up but how “other software” also does what X does but I’m kinda surprised it merits mentioning. EVERY editing software that’s popular shares a whole host of editing operations with all the other competitors as well.
Nobody that I can recall has ever said that ONLY X does meta-data handling or has clip tagging tools.
The point is will it’s feature MIX present a robust “value proposition” to enough editors to cause them to select it over the distinctive feature array in AVID or Premier.
Some will. Some won’t. And that’s fair. As long as those choosing have a clear idea of the capabilities of each, the choice is fair. It’s only when patently incorrect information is propagated (it’s a totally incompetent editing tool, for example – a proposition miss-implied many times here, tho never, to my recollection by Mr. Lawrence) that the game goes sour.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[David Lawrence] “I’m also skeptical of metadata driven auto assembly. Sure, maybe as a first pass instead of an assistant’s manual assembly. But to do anything good beyond that, there’s never a substitute for knowing the material. “
I can see it working particularly well in the cruise industry, where you have essentially one voyage video that you are updating every seven days with fresh footage to include the passengers of that voyage. If you always shoot the belly flop contest from the same angle, etc. fast rough assembly by the numbers could make something like that work pretty quickly. Using table number and seating assignments, you could probably design a system that insured that passengers buying the video could get themselves seen in it, at least at dinner and a few other pre-arranged spots.
When I first heard of FCP X’s “powerful metadata” underbelly, I thought it might be working along these lines; I was kind of surprised to see that it wasn’t.
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[David Lawrence] ” Less time, less likelihood that the very best material will always be known and used. I don’t see this dynamic changing anytime soon.”
“DEREK MCCANTS: Yeh, and because of that in reality there’s less ownership for the editor. It used to be that an editor would do an episode. Now there’s three or four editors – maybe five – are working on the same episode to get it done.”
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[Bill Davis] “BTW, only a fools fails to realize that those very “suits” are as necessary as any other group in a stable enterprise. But as with all other groups, in times of stress they tend to see the world with the narrow eyes of their discipline, rather than how their practice “fits in” to the overall health of things.
It’s going to take a long time to regroup after an era where “right-sizing” came to mean “starve the enterprise to make the bank/shareholders short-term happy.””
I find it interesting that one of the three companies that is cited as best resisting the bingo-playing on the stock market is Apple, and that stance is attributed solely to one Steve Jobs. But no longer is that true, and probably the company is now doomed once that charismatic leader, the one who actually believed in creating value, and “delighting the customer”, is lost. Because evidently there are a lot of “not delighted” customers at the moment.
We see that modern business is rife with a deadly disease and it is in fact the “suits”, who are vampiring the very companies that they are supposedly husbanding.
Is the FCX debacle a wiggle on the seismometer?
And a corollary question for the “versatile relational database container facilitators”, when do you think we will see an AMPAS category for “fastest editor”?
jPo
You mean “Old Ben”? Ben Kenobi?
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[Joseph Owens] “And a corollary question for the “versatile relational database container facilitators”, when do you think we will see an AMPAS category for “fastest editor”?”
Touche’ Joseph.
And, as we head into 2012, here’s to all the rationalization, all the tea leaf reading, all the rhetoric and hyperbole, all the ridiculous non-sequiturs and bad analogies, and most of all, to the BS magnetic timeline.
Sorry X fellas, but like it or not, overall, your new NLE is not the “better” NLE solution that some of you like to imagine. X is a little faster at certain things, has better database functionality, but most of all, it’s just different. Different may be exciting, but different isn’t better, is just different. “Overall,” X is not even close to being “better” than FCP 7, and “overall” it’s not the solution to the vast majority of those problems in FCP 7 that required an overhaul.
So, if X works for you, then more power to ya. Just get back to work in 2012 and stop trying so hard to convince yourselves and everyone else that X is actually “better.” If it should ever really achieve greatness, those doubters among us, myself included, will be the first to acknowledge it. Until then, the best I can say is HA, you can fool a sucker some of the time…
Hope you all have a wonderful New Year Holiday and a terrific 2012.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Roth Weiss] “Hope you all have a wonderful New Year Holiday and a terrific 2012.”
and the same to you too.I look forward to more of your definitive pronouncements about the quality of an NLE you have never learned or used on actual projects next year 🙂
[David Roth Weiss] “and stop trying so hard to convince yourselves and everyone else that X is actually “better.””
You mean stop disagreeing with you – never!
“My Name is Steve and I’m an FCPX user”
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[Steve Connor] “I look forward to more of your definitive pronouncements about the quality of an NLE you have never learned or used on actual projects”
A slight correction to the above is in order Steve.
I learned your beloved FCPX very early on, but I also learned that X is missing many key features of the real FCP and of the competing NLEs in the market. And so, I was not compelled to delve any deeper into the inner workings of X. One need not jump off a high bridge to know that suicide is not the best choice. Right?
Instead, I was forced, very much against my will, to choose a new NLE among the existing contenders, and relearning Avid (after a twelve year hiatus) seems to make more sense for me, as it does for most here in Los Angeles where I live and work.
So, my pronouncements are not those of an ignorant man without any knowledge Apple’s latest, but not greatest, NLE application. Trust me, had I taken even more time to delve deeply into X, I’d probably really be ranting on this forum instead of chiming in with the occasional jest or jab as I do most often.
In any case, I do wish you and all of the others here a terrific 2012. And I hope it’s a lot less turbulent for all of us than 2011 has been.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Roth Weiss] “I learned your beloved FCPX very early on, but I also learned that X is missing many key features of the real FCP and of the competing NLEs in the market. And so, I was not compelled to delve any deeper into the inner workings of X. One need not jump off a high bridge to know that suicide is not the best choice. Right?
“I stand corrected! How are you finding Avid after all that time?
“FCPX Agitator”
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[Steve Connor] “How are you finding Avid after all that time?”
Since you asked, I find Avid much more complicated than I remember. And, it’s certainly much more complicated than FCP, requiring many more keystrokes to accomplish tasks than I would like.
Also, more than anything, I really miss the ability to roundtrip to Color, and I’m constantly angered by that. Losing the integration with Color is truly one of the greatest losses of all, at least for me and my business.
The loss of integration with Color harkens back to the loss of Discreet edit*, which, as long as ten years ago, was perfectly and seamlessly integrated with Discreet Combustion. That perfect integration gave editors the ability to composite, color correct, and key any or all clips on the timeline at any point during the edit, and believe me, it was quite joyous to use.
While Color’s integration with FCP wasn’t yet 100% seamless, it was about 98% there, and with just one more iteration it would have probably been flawless. But now, we’ll never know. So, DaVinci here I come… Yet another complex app to buy, to learn, and to master. Ugh and double ugh!!!
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Roth Weiss] “So, DaVinci here I come… Yet another complex app to buy, to learn, and to master. Ugh and double ugh!!!”
Why doesn’t DaVinci lite meet your needs? The price is certainly right.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf
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