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New blog post from Philip Hodgetts. Worth the read.
Check it out here: Link
In my tiny corner of the production world, and I don’t work in Hollywood so my needs might vary, it’s all together true. Time is a constant pressure, and expectations to do more with less time are greater and greater. Losing quality is not an option. Even before we start editing, before we get in to more creative talks, the first question more and more is, “when can we see something”? Two weeks is an eternity.
Part of this is most of our clients are removed from edit the process, therefore they forget very quickly how much time things can take. X greatly streamlines the organization and prep phases, even getting to the first cut. Ironically, finishing is a slower process as the control isn’t quite there yet, and learning the new interface will cause some slow downs as we learn more and more efficiencies. I do find the first “80%” does go much faster, though.
Jeremy
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207 Replies
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[Jeremy Garchow] “X greatly streamlines the organization and prep phases, even getting to the first cut. Ironically, finishing is a slower process as the control isn’t quite there yet, and learning the new interface will cause some slow downs as we learn more and more efficiencies. I do find the first “80%” does go much faster, though.
“Since when was the act of editing a slice and dice best answered by a tool that does the three quarters tomato chopping and dicing?
how great a tool is that?
what in gods name? is the last 20%? useless? or the last 10%? or the last 5%?
remember here – that is defending utilitarian editing – on some level so does bill. although bill just appears to hate good editors more.
neither really care that this is brain damaged editing brought on to the main stage by cupertino – a crowd who couldn’t care if editing, design, craft or our entire community died by fire.
cupertino are the people being defended – not the software – cupertino – a group of people who would collectively sell your mother, her dog, and the dogs kennel down the river to make a single dollar.
that is apple. they only exist to make money. they have no other prerogative.
this – for once and for all – is not a professional piece of kit, its not meant to be, and amazingly it bears no relation to professional software. the metaphors are moronic, it is completely beholden to imovie, its not particularly well made, nobody in the horrible professional sphere can touch it – this software does not exist. The events are from iphoto, the magnetic timeline is from imovie, I’m really asking –
what. are. we. doing. here?
This software is not realistically discussed or employed professionally. Not on any scale anywhere. Its not. FCP is dead and we are left having a weird , truly heartfelt conversation courtesy of a black sociopathic fruit company that would see us all burn without a single blink.
everything else aside, apple are not good people.
Apple are not a good company. they are more than able to act in the psychological manner of every other modern corporation.
they lack empathy.
Apple are, in no way unusually, collectively, and as america’s biggest company, in the fashion of our times – sociopaths/psycopaths.
Apple became sociopaths a while ago.
It’s why we’re all so confused, we remember a lesser apple, it had smaller blood – but as corporations are/are not people – scale breeds psycopaths.
apples regard to duty of care for editing is near psychopathic in its complete disdain.
they have no emotional core. If they had a dog, it could be burnt in front of them and editing software is, relatively, a piece of toilet paper.
Apple are near flat out sociopaths at least. As an individual in operation, we are dealing with a sociopath. no empathy, no memory.
Apple are bad people.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
What these clients/producers need to get a grip on is that things take time. Want it to look good? Be creative? Have a story? Then it takes time.
THEY need to change…not us.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
Right, the perfect NLE for a sick world.
That’s why I don’t need FCPX: At this point on life the only pressure I allows comes from my self.
I’m not hired because I can do it faster, but because I can do it better.
Rafael -
[Aindreas Gallagher] “Apple are, in no way unusually, collectively, and as america’s biggest company, in the fashion of our times – sociopaths/psycopaths.
Apple became sociopaths a while ago.
It’s why we’re all so confused, we remember a lesser apple, it had smaller blood – but as corporations are/are not people – scale breeds psycopaths.
apples regard to duty of care for editing is near psychopathic in its complete disdain.
they have no emotional core. If they had a dog, it could be burnt in front of them and editing software is, relatively, a piece of toilet paper.
Apple are near flat out sociopaths at least. As an individual in operation, we are dealing with a sociopath. no empathy, no memory.
“Happy to see your advanced degree in the behavorial sciences being put to such good use.
Honestly, I’m curious what you’re doing wasting your time in an area as mundane as this lowly video editing group, since you obviously have such a superior degree of medical training and can diagnose entire corporate structures at a single bound? Bravo, sir. You’ve “schooled” us all.
Folks, we clearly have a medical brain of rare sensitivity amongst us. I’m tempted to seek out a scriptwriter and a copy of Premier Pro (using FCP-X would be WAY too ironic) and storm Hollywood with a HOUSE clone!
(Oh, and not to put too fine a point on it, but if anyone reading here is actually struggling with any form of mental illness in the family, please be assured that AG is not cruel, but merely a bit clueless not to understand that tossing around mental illness terms like swear words at a Vegas fight can be kinda hurtful. Something I was reminded of once when I did precisely the same thing, carelessly describing a young persons behavior as “psychotic” only to be pulled aside by a very upset 14-year old schoolmate of my sons who was upset because his father had, in fact, just been diagnosed as precisely that — and it was tearing their family to shreds.)
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Being a local broadcast editor, I have learned to edit fast. I have gone a very non traditional route with editing systems. GVG Sabre linear editor, Lightworks nonlinear, and then Smoke. So I have never edited with Avid or FCP7 or X. I have tinkered with fcpx early on.
Lightworks had a great interface and controller. It made looking at sources, choosing shots, and finessing trims as fat as I could think. Smoke is equally fast at editorial. I can look at 50 source clps at a single glance and scrub though them to make selections.
Lightworks worked the same.Broadcat time frames are in hours and not days. I can cut a stylized promo like this…Graphics and all…
…in 6 hrs from import to export. Or I can rough cut a feature story 3-4mins in 8 hrs and completely color grade and audio mix in 12 hrs. I have made a career at editing fast and maintaing quality.
How fast your system works does matter. I don’t think I can edit as fast or as detailed in
Premiere, the only other editor I have experience with. Right or wrong we all have had to do more with less….less money, less people and less time.Fcpx is faster than fcp7…. How could it not be. I honestly think people should not compare the two. I think source material evaluation and rough editing are some of the strengths of fcpx. But anything more than that, it’s weaknesses in trimming and finessing might become more apparent.
I know I could not use it for my purposes.Brian Mulligan
Senior Editor – Autodesk Smoke
WTHR-TV Indianapolis,IN, USA
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With respect, I have a little problem with Bill’s put-down. Narrow credentialism is a plague of our age, just IMHO of course.
“So Monsieur Fermat, what would you know about mathematics? Where’s your Ph.D? Exactly. You’re just an ****ing lawyer.”
How far up the greasy corporate pole might Steve Jobs, sans MBA, have got? Indeed, how far even he had had one?
I modestly suggest that Aindreas has made a contribution worthy of consideration.
My interest is in how Apple has junked some conventional rules of marketing and strategy. HIgh-end products exist largely to motivate the aspirational segment. The girl who buys a Hermes scarf is very likely to aware of the Kelly bag, and to hope that someone some day will give her one. It has been said that the only reason BMW produces the 3-series is to make buyers want a 5-series. Do Canon and Nikon make their money from their top-of-the-line cameras? No, but buyers of compacts know that these are the brands on the big boys’ cameras. And consider mavens, usually thought important. Where are the mavens going to come from for FCPX?
In terms of strategy, it is conventionally thought important to have a place at the top table of an industry, or at least not throw it away. I don’t know of course, but it would surprise me if Steve had not worked the phones, and called in more than a few favors when Avid attempted to cease Mac development. Do you think Apple is in as good a position to do that now, if Avid and Adobe pull the plug on Macs? Who expects howls of protest from Hollywood producers next time?
A problem Apple faces is its size. It is hard to make decent returns on huge capital. But do you think there is a sustainable competitive advantage in, ah, gadgets? Samsung seems to have an idea on how to deal with it:
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I definitely have to cut fast. No question. I work in an extremely deadline driven business. What I don’t get from reading Hodgetts’ article is how FCP X will make my work go faster. The only thing I really get from reading his article is that he might not fully understand how to optimize FCP 7 for speed.
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I’m genuinely starting to worry about Aindreas
“My Name is Steve and I’m an FCPX user”
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ignore me – that spew was a back from the pub rant at apple after having ranted with editors in the pub about apple.
I was pushing the ‘corporations if psychologically analysed, are found to be sociopaths’ line.. quite hard reading back on it there.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “Apple are bad people.”
Dude… seriously…. you need to go get some help. Move on with your life and go find some joy. It’s a tool. A frigging screwdriver.
Sheesh….
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