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MacBreak Studio discussion on Avid and FCPX
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[Chris Conlee] “I remember buying a 16MB SIMM for my Amiga which was $1000. Nobody could even DREAM of a gigabyte of RAM. Unfathomable. Can you imagine!?”
And to bring that full circle – yesterday I realized that one of our macs running fcpx only had 8 gigs of RAM and could handle 16. So I jumped on OWC to upgrade and found that it cost a whopping $95 for 16gb of RAM. Then I remembered literally using an old $40k Media 100 system to hold a door open when we were moving into our new studios.
So I extrapolated this overall trend and I figure by 2020 all of our systems should be free.
My calculations also show that by then fcpx will have evolved beyond any storylines at all, and Apple will provide all possible content, pre-edited, with a pulldown menu of styles: Drama, Doc, Soft Porn etc.
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[Chris Harlan] “what your point is”
I have had different points during this back and fourth because I have responded to your different points.
My original point was the same as what Steve said in that video.
Apple changed things in a big way by putting out a strong product (fcp) that people could afford.
More people jumped in.
Apple kept putting out products that were getting closer and closer to Avid but under cutting them with really low prices (like you just admitted) Forcing the prices down for more people to reach.
There wasn’t enough difference in FCP and Avid to justify Avid charging thousands of dollars more, so they had to come down to meet Apple which made it cheaper for everybody to afford.
When I talked about Imovie, that was an example of apple changing the game because Avid had to give their product away for free. I got my first Avid free and I think that was a direct result of their response to Apple. They were afraid that people would go from their free imovie to fcp and never buy avid.
So they hoped by giving you their free avid that people might go to the real avid.That brings us up to that video today.
I don’t think that avid’s product can separate it’s self enough from fcp X to allow them to charge the price that they really want to charge. (not that 300)
Every software company has to come down to compete with Apple because
1. They have a good product that people want and 2. they can give their software away because they make their money on COMPUTERS and Iphones and Ipads and Iwhatever the he– else they want to kick butt with.
I can’t simplify it anymore than that for you.
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[tony west] “I can’t simplify it anymore than that for you.”
And I wouldn’t want you to have to. We’ll just have to disagree about a lot of stuff.
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[Jim Giberti] “My calculations also show that by then fcpx will have evolved beyond any storylines at all, and Apple will provide all possible content, pre-edited, with a pulldown menu of styles: Drama, Doc, Soft Porn etc.”
I think they’ll even be kind enough to live our lives for us.
On the other subject, my first video card was an Intel Action Media II that I paid something like three grand for, but it was capable of an amazing 30fps at 1/4 resolution. No fields mind you. But what a blow-mind that you could watch full speed video on a computer. Oh, and the AV hard disk I got to go with it–a whopping gig (or was it two) for a grand. NLE, though. THAT was a revolution.
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[tony west] “1. They have a good product that people want and 2. they can give their software away because they make their money on COMPUTERS and Iphones and Ipads and Iwhatever the he– else they want to kick butt with.”
1. Sometimes they do, sometimes they don’t. Problem is that a lot of people’s perception is that everything Apple is automatically brillant just because it bears the logo. Regardless of wether X is good, bad, getting there or whatever: if it had been a new app from an unknown company hitting the app store while, at the same time, Apple had released FCP 8… would anybody really have bothered? Would people have abandoned FCP8 for the new paradigm or even tried it out? After all, most other NLEs were either right under people’s noses, either already installed or available as a trial (and I am not excluding myself here, I had PP for a long time and never bothered to take a closer look).
2. Very true. Which is the root of the problem. Because they can now afford to piss off niche markets without thinking twice about it.
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“Nobody could even DREAM of a gigabyte of RAM. Unfathomable. Can you imagine!?”
Ha ha ha, yes I can imagine. My first computer was an Amiga 1000, it had 512 MB of RAM and a 5.25 inch floppy drive … when it started getting long in the tooth, my friend advised my to upgrade it with 1 MB of RAM and a 20 MB hard drive… he said it would be like a whole new computer. I remember thinking that I would probably never fill up a whole 20MB drive. Ah, the good old days. 🙂
Shawn
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[Frank Gothmann] “Problem is that a lot of people’s perception is that everything Apple is automatically brillant just because it bears the logo. Regardless of wether X is good, bad”
I don’t know about all that. Sounds like a straw man argument to me.
Nothing to do with what I wrote.
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[Chris Harlan] “On the other subject, my first video card was an Intel Action Media II that I paid something like three grand for, but it was capable of an amazing 30fps at 1/4 resolution. No fields mind you. But what a blow-mind that you could watch full speed video on a computer. Oh, and the AV hard disk I got to go with it–a whopping gig (or was it two) for a grand. NLE, though. THAT was a revolution.
“Hell, our first NLE was steam powered.
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[Chris Harlan] “I don’t think I would agree that Avid ever felt any kind of pressure from iMovie. As to consumer stuff:”
I don’t think nobody in the industry has ever taken iMovie seriously.
In the FCP forum we used to recommend iMovie when people had problems capturing DV, but just to check if the FW connexion was OK.
rafael -
Tweet from Chris Jones “Why you should choose Adobe CS 5.5 for editing your film” and his blog entry
Peter Dunphy
2 x 2.66 GHz Quad-Core Intel Xeon, 8 GB 1066 MHz DDR3, ATI Radeon HD 4870, ATTO ExpressSAS R380, Sonnet D800 Raid 5
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