Henry Ford on FCP X

[Oliver Peters]

[Michael Sanders] “”If I’d listened to what my customers wanted, I would have given them faster horses””

In fact he never said it. He may have felt that way, but there is no evidence that he actually ever said it. In fact, if you review the history, Ford’s lack of attention to customer interest – building only one model in one color – nearly killed the company early on. Buick and others did a better job addressing customer needs and wants and captured market share in those days.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Bill Davis]

[Joseph W. Bourke] “Of course if Apple had listened to its customers, it would have given them FCP8, and this forum would not exist.”

Earlier than that if Apple had listened to it’s customers, somewhere around 1990 – the Mac OS would have become “PC compatible” and God knows where we video editors would be.

Possibly still in some command line hell using keystrokes to manipulate wire-frame “reels” on wireframe “decks?”

Or maybe everyone here would be ecstatic since by now we’d have IBM/Microsoft Video Virtual Flatbed V.73 with a virtual NAGRA suite, A virtual PhotoLab suite, and a Virtual Movie Theatre Simulator so you could drag and drop your virtual reels into your Virtual Projectors to make sure your virtual sprocket holes aligned properly.

And the COW would be reserved for a discussion of “projector sound effect skewmorphism” and endless debates on whether the Bell and Howell sound profile is more or less aesthetically satisfying than the Eiki sound profile.

Might have been kinda fun.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Aindreas Gallagher]

[Joseph W. Bourke] “Of course if Apple had listened to its customers, it would have given them FCP8, and this forum would not exist.”

yep.

there are gigantic advances in X – near guaranteed audiopost level sweetening for docs – proper sync and VO compression output, (barring controllers as per harlan). 70+% of post level colour grading if you can work it. I feel I could sit in FCPX dodge and burn and crack most things out.

also footage interrogation and categorisation that half kills every other editing system. and brand elements published as live malleable components.

I do wonder if apple could have been driven to do any of that within an FCP studio update. they do like fundamental re-ordering.

basically, if we were going to get anything else from apple, it was going to be something in the order of this.

I throw dirt at them because you really are supposed to. They make it, but its our thing.

Even if they are a hegemony player, they are simply way more daring than MS with word. they will throw the baby, the bath water, the house, and an acre of the surrounding countryside to the wind if they feel it merits it.

It’s impossible not to respect them for that.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Leo Hans]

…neither of all the happy FCPX users.

I am an Avid/FCP editor since 1998 and I am very happy with FCPX, like many other editors.

Leo Hans
Editor AVID – Final Cut Pro
https://www.leohans.com

[Michael Gissing]

The quote, like the premise, is bullshit. Apple did listen to their customers. FCPX was not made for us so called broadcast professionals so why would they listen to us, the annoying demanding small end of the modern NLE market?

Truth is they then did listen to us. Look what they put back in in the past 18 months because we screamed for it. Meanwhile they have hit their real market and done something to placate their old customers.

[Chris Harlan]

Sorry, Bill. Its just a faster–your millage may vary–horse. Yippie-kai-yeah.

[Aindreas Gallagher]

[Michael Gissing] “Apple did listen to their customers.”

I’m… not completely sure thats true, unless they were travelling forward in christmas carol timeline terms?

– I think apple listened to an inner voice that was speaking in many tongues about video literacy, expanding their user base, file based adoption, a streamlined semantic workflow for first adopters –

I think apple were thinking about a scale of issue that very few editing providers have ever taken on board.
whether or not the brains in cupertino effectively exploded in delivery is another issue altogether.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Richard Herd]

funny.

I just read this today, by the Deuce.

https://www.philanthropyroundtable.org/topic/donor_intent/henry_ford_2_letter_of_resignation

[Andrew Kimery]

Even in 2012 if I need to plow a field and have the choice between a horse and a car I think the horse will win.

[Michael Gissing]

Aindreas, we are not the customers that matter. I am sure Apple were listening to the hordes of iMovie users who wanted something more and weighing that against the loud minority of professionals that wanted something different. When X shipped it was ready for the main market that they had been listening to for years. The changes they have made since are all about listening to the small noisy mob here.

I still contend that they made X after listening to the customers that matter most.