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Henry Ford on FCP X
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Indeed it is.
Tim
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[TImothy Auld] “Henry Ford also said in response to all those who said he would go broke when he doubled his employees wages to an unheard of five dollars a day: No, I won’t. They will buy Fords.”
He also built an experimental town, Fordlandia, in the middle of the Brazilian rainforest to produce rubber for tires. He believed this particular vision would produce a better life for the local plantation workers, but unfamiliarity with the actual process rubber tree farming and an overzealous enforcement of what appeared to the natives to be overly rigid and arbitrary rules led to disaster. The natives, who had been farming rubber trees for a very long time, found Ford’s idiosyncratic approach both overbearing and ineffectual. The whole thing ended up in open revolt, and what’s left of the town lies rotting in the forest. The whole venture was sold off as a loss. Maybe, in this instance, if he had just given them faster horses, he might actually have gotten some rubber.
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I am certainly not holding Henry Ford up as a paragon of wisdom, courage, decency and visionary compassion. If were looking to get into 19th rich folk who did very, very bad things, and then very good things – well, that’s probably an anthology in the making.
Tim
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[TImothy Auld] “I am certainly not holding Henry Ford up as a paragon of wisdom, courage, decency and visionary compassion. If were looking to get into 19th rich folk who did very, very bad things, and then very good things – well, that’s probably an anthology in the making.
“I’m not arguing with you, I’m just enjoying the comparison. I figure that if someone can state “horses=all other NLEs, Cars=X” than its equally fare to state “X=Fordlandia, all other NLEs=working rubber plants.”
Of course the fallacy is that X is a car. Even if you love it to pieces and find not a single flaw, it is still just a faster horse.
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I was at this above – but is this really a ford example? are apple as editing market entrants, given their scale compared to every other conceivable editing software provider, Ford?
Ford was not in a position to call any price number that entered his head for the model-T. He was not already the head of the most powerful, by market cap, corporation on earth.
ford was actually, competitively, in the game of automotives.
insofar as to realistic editing software providers in competition, now or in the future: Apple might as well be a day dreaming Zeus with a limitless credit card noodling with a can opener design no?
aren’t those Gods capricious and a pain in the long run?
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Michael Sanders] “he point is, the customer doesn’t know what they want because the don’t know what’s possible. When it Edison created the lightbulb it was as a result of experimentation. It wasn’t the solution to a problem.
“I mention this below, but: …the fallacy is that X is a car. Even if you love it to pieces and find not a single flaw, the reality is that it is still just a faster horse.
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I see what you mean. But he speed of a horse does depend a good deal on the rider.
Tim
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[TImothy Auld] “I see what you mean. But he speed of a horse does depend a good deal on the rider.
“Indeed. Yippie-kai-yeah!
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Of course if Apple had listened to its customers, it would have given them FCP8, and this forum would not exist.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Chris Harlan] ” the reality is that it is still just a faster horse.”
No, not AT ALL.
Once upon a time, video editing was done by VERY few people (unlike personal transportation which is a need by virtually everyone.)
Once upon a time, database management via computer was ONLY done by specialists.
Once upon a time, dozens of other sub-specialties like typesetting, design, and sound editing – were tasks that a VERY, VERY TINY subset of human beings cared about or practiced.
Because they didn’t have access to the tools required to benefit from skills in those areas.
The digital revolution has comprehensively and permanently changed ALL that.
When the whole game changes and things that were once RARE become tremendously more common – that’s precisely where the paradigms MUST change to remain relevant.
AVID made editing software for a tiny fraction of the world’s computer users.
Apple is making editing software for a massive swath of the human race who are awakening to the power of the manipulation of motion video content as something useful, desirable, and worth some of their time.
In doing so they stand to create a cash flow that can support the robust creation of tools that not only serve the needs of basic editors, but can equally grow to serve the needs of MOST video editors – amateurs and pros alike.
X evolved because DATA accessibility and transmission has evolved. SEARCH has evolved. VIDEO DISTRIBUTION has evolved. And because the very tools that everyone uses to CAPTURE video have evolved.
Getting from point A to point B has NEVER evolved except to the extent that horseshoes and wagon wheels gave way to asphalt and rubber for moving people around – a universal task across all cultures.
That’s vastly different from the rise of video from an entertainment medium to a general business and personal communications medium driven by technology.
There was NO time when cars were exclusively a niche business tool.
There clearly WAS such a time for video.
Ford was correct and the general lesson can be applied downstream. But saying that an idiom like Fords can work both ways and mean that something designed for new conditions is simply a “faster horse” is reductive and silly, IMO.
VWIW.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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