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FCPX Broadcast Monitoring in action
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[Herb Sevush] “Until the most recent release, 1.0.4 I believe, it was incredibly buggy and many of those on this forum who really love the design simply couldn’t use it for paying work. By all accounts the latest release is a lot better, but that been what – 2 whole weeks out of the last year. Version 1 it might be, but why would a working editor want to base his paycheck on that kind of performance.”
This accounts for people not running out and using FCP X for serious projects from day one, certainly. I myself was in here a year ago pointing out that it didn’t really matter much if Apple took a bit of extra time to add higher-end features because this was a fairly conservative industry and people likely weren’t going to switch over very quickly regardless.
Had people just been saying “Hey, it’s an initial release and it’s kind of buggy, I’ll give them a chance to ship the 2.0[1] first”, I would have had no objection. But they weren’t saying that. They were (and are) drawing wide-ranging conclusions about Apple’s plans for the product and the market based on a distorted understand of who the product was targeted at, and advocating and predicting wholesale migration to other NLEs, often while glossing over the issues those other products had.
FCP X was useless to my company as shipped 12 months ago. I stated this openly. I explained exactly why. I clearly wouldn’t have objected to others making similar statements.
[1] Which, given that Apple appears to be adopting the OS X version scheme, will probably actually be labeled 10.1.
[Herb Sevush] “Next, the magnetic timeline is not to everyone’s liking, to say it mildly. For many it is the answer to a question that they weren’t asking. FCPX has a distinct design style and for many editors it runs counter to the way they work. Since Apple chose to re-invent the wheel, it’s not surprising that those who simply wanted a better wheel are not enthusiastic.”
And this would also be fine if people were saying “I don’t like it” or even “I don’t like it because of X, Y and Z”. But many were saying “This makes narrative storytelling impossible and demonstrates that Apple is clueless about video editing” or other similarly hyperbolic things.
[Herb Sevush] “Finally there is Apple itself. Yes, many editors no longer trust Apple. I guess they’re all delusional, it must be something in the water they don’t drink. Or maybe it’s just the silence, the lack of communication. The unavoidable comparison between Adobe and Apple, and even between the “new” Avid and Apple, as far as communicating a vision for the product over the next few years contributes as much as anything to the distrust of Apple.”
Apple has never been a very communicative company. It’s unclear to me why this suddenly seems to have started bothering some people a lot more lately.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[David Roth Weiss] “Wrong! It is unavailable Chris. Apple put it back on the market for a very brief time, and for enterprise customers only, and even those could only purchase it direct from Apple for $1000, even if the customer qualified for $295 update. “
It was available for months. Enterprise customers were the ones for whom this was supposedly a huge problem. The number of people who actually waited until after FCP X was announced and then suddenly decided they might want FCP 7 upgrade licenses is probably miniscule. You appear to be making the argument that it wasn’t sufficient for Apple to have given people a window of some additional months to buy copies of an EOL’d product, but that they have some obligation to keep it on sale indefinitely. This seems somewhat unreasonable.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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I’m stating opinions as opinions. I started the whole post with ‘i dont like it’. That is my opinion. The subsequent bits, therefore, can pretty much be construed as my opinion too.
Though I understand how you could misinterpret that given you’re projecting your own personality onto me.
I believe the Jobs quote was ‘ the next upgrade will be awesome’. I believe it was listed as an upgrade when released. Revisionism doesn’t change fact.
As for your smug condescension at the end…. really? Go away.
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[Chris Kenny] “Apple has never been a very communicative company. It’s unclear to me why this suddenly seems to have started bothering some people a lot more lately.”
Could it be because they stranded the vast majority of their reported 2-million users without any warning, without a “true” replacement, and without a solution for opening their previous years of projects?
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com
http://www.ProMax.com
Sales | Integration | SupportDavid is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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Sigh. More of the same dismissal…
You said you couldn’t make sense of why people distrusted Apple using logic you simply invented…which makes this ironic. You basically put this delusion on people while deluding yourself.
Your responses are pretty repugnant. Which is why I have always taken exception with you. For every great point you make, you come out with this smug-a-thon reply…you know better, which is frustrating. Just look at your first response here…
[Chris Kenny] ” Wait, so your objection is that they didn’t continue developing the classic FCP codebase?”
Honestly, that’s how you are twisting the argument? you can do so much better…by listening
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[Chris Kenny] “It was obvious to careful observers for years that classic FCP was going scraped and entirely replaced. There were clear technical considerations that made this necessary. So could you be more specific about your objection here? Is it simply that you wish the replacement had been a little more similar to classic FCP?”
That’s revisionist history. It was obvious that FCP was going to be upgraded to 64 bit, and that Quicktime was a problem in going forward. Everyone expected an upgrade similar to PPro and Avid, and no one expected the EOL of Legacy and the creation of an entirely new, totally incompatible program that shared nothing with Legacy other than it’s name. If you were expecting otherwise before last March, direct me to the post.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Chris Kenny] “You appear to be making the argument that it wasn’t sufficient for Apple to have given people a window of some additional months to buy copies of an EOL’d product, but that they have some obligation to keep it on sale indefinitely. This seems somewhat unreasonable.”
You’re damned straight it wasn’t sufficient. It was never spelled-out sufficiently for the public, and the “limited” time frame was never published definitively. As a reseller, I hear about the confusion daily and deal with the repercussions constantly. At NAB, the confusion and distrust was pervasive, and for you to think otherwise is reality distortion.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com
http://www.ProMax.com
Sales | Integration | SupportDavid is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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[Neil Goodman] “Not one person here has any inclination to try it. “
Do any of those people own the systems that they are using in the “all avid place”?
What if someone came in and said, “today, you are using FCPX” would they use it or leave?
[Neil Goodman] “I also pick up alot of part time free lance work. Mostly shorts and music videos with the occasional corporate job. Not one person or add ive seen asked for FCPX.. Or adobe premiere for that matter. Its all Avid and FCP7.. “
Is that editors that haven’t asked for it, or clients? Who owns the gear there?
Just curious.
If I needed to go to place that had certain tools in order to get paid, I probably wouldn’t ask for much either. Since I have a choice in which tools I use, it makes my relationship to the tools I use much more personal as it’s my decision.
Jeremy
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aye.
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Herb Sevush] “That’s revisionist history. It was obvious that FCP was going to be upgraded to 64 bit, and that Quicktime was a problem in going forward. Everyone expected an upgrade similar to PPro and Avid, and no one expected the EOL of Legacy and the creation of an entirely new, totally incompatible program that shared nothing with Legacy other than it’s name. If you were expecting otherwise before last March, direct me to the post.”
I did in fact predict major changes arising from questioning standard assumptions about how editing worked, and a feature set that wasn’t a strict superset of FCP 7’s. And I predicted that some people would be incensed by this. See this blog post from May 2010.
In general, [Apple is] willing to do things that they know people will complain about loudly — but this gives them the flexibility to sometimes make exceptional products:
I suspect this is precisely where they’re headed with FCP. We’re going to get the OpenCL and Grand Central Dispatch goodness that everyone wants. But we’re not going to get an app with a strict superset of Final Cut Pro’s functionality. Instead, we’re going to get an app that Apple believes is better overall for the tasks video editors perform, even if some features are cut. And we might also get a significantly overhauled UI; something that results from a process of sitting down and questioning every assumption about how editing interfaces currently work.
In short, I think they’ll come up with something really interesting… that will probably cause a bunch of people to totally freak out about how Apple has ruined everything and make forceful public declarations about how they’re leaving the platform. Meanwhile, people actually willing to embrace the thing might discover it has a bit of that iPad ‘magic’.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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