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FCP-X and misrepresentation
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[Jeremy Garchow] “There is nothing wrong with recognizing potential, talking about and discussing this potential, but waiting for further development before fully utilizing that potential.”
Your quite right, there is nothing wrong with your approach, nor the approach outlined by Evan in his response to Bob.
But that has nothing to do with the question Bob raised at the beginning of this thread. The question under consideration is if there’s something wrong with proclaiming the virtues of something, seeking publicity for that proclamation, and then quietly not acting in accordance.
It’s not about being right or wrong, it’s about hype and BS. Apple published that article about Evan’s company trying to use his example as an argument to sway people to buy into FCPX today, not tomorrow. I didn’t read anything in that article about “waiting for development.” Nor did I read anything in the post I linked to from 2 years ago.
Evan’s post here was logical, concise and persuasive – but it wouldn’t have gotten him the pub he received by being highlighted by Apple, and they weren’t interested in writing about “waiting for future developments.”
I suggest you read the article and then explain to me how you would reconcile it with Evan’s post on this forum.
https://www.apple.com/finalcutpro/in-action/radical/
I am wounded to the core at this dissembling and now feel like crying “the tears of a sad baby unicorn.”
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Nicholas Kleczewski] “I have a friend pretty closely connected to that whole situation and it pretty much all was a big PR stunt to get publicity and free stuff.”
Would love to know who your “friend” is that is giving you such mis-information. I’m the Managing Director of Outpost Digital – Radical’s post company – and we have never received anything free in the 10 years that I’ve been here. It’s obviously a concern of mine that someone is spreading a rumor like that, especially if they are so closely a part of our day to day. Feel free to contact me through the Outpost Digital website if you would prefer to discuss offline.
As for FCP X, I am a full supporter of this FINAL transition we will be making, as it has been, in fact, a transition which started a bit before the time of those articles. As Evan stated, we have editors, projects and clients to worry about and have been of the mind that showing them what FCP X can do, and what other NLEs can not, is the friendliest way to convince them of their inevitable future. Not everyone is as forward thinking as we have to be in this business, but we know that and so coax them along at a pace they are more comfortable with.
best,
Liz -
[Herb Sevush] “I suggest you read the article and then explain to me how you would reconcile it with Evan’s post on this forum.”
Evan mentions that at the time, FCPX was being used on real projects, now, it’s being used on only some projects. The scale was pulled back.
“At the time we were testing a good deal of work was being done on FCPX. This was pulled back @ 10.0.4.”
So, is Apple going to print that on their webpage? I doubt it.
The only way I can truly reconcile it is that my personal journey with FCPX mirrors Evans. There are many things said in the first response post that I have found on my own. The quotations in the Apple article (the actual parts in quotes), I also agree with as I have experienced the same advantages.
For people who don’t really like FCPX, even 2.5 years later, these things still may be hard to believe.
Aren’t the people that don’t like FCPX the ones that say “There’s no reason to use just one NLE anymore!” a lot of the time? Well, those of us that like FCPX feel the same way, and perhaps it is for different reasons.
[Herb Sevush] “I am wounded to the core at this dissembling and now feel like crying “the tears of a sad baby unicorn.””
!!
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[Jeremy Garchow] “Evan mentions that at the time, FCPX was being used on real projects, now, it’s being used on only some projects. The scale was pulled back.
“At the time we were testing a good deal of work was being done on FCPX. This was pulled back @ 10.0.4.”
So, is Apple going to print that on their webpage? I doubt it.”
Which is the crux of this whole thread. There was a lot of Pub about Radical Media converting to FCPX as far back as the fall of 2011. The fact that he needed to “pull back” and has not yet fully converted has gotten zero Pub, until right here and now. I do not think it unfair that the unannounced pull back get at least a percentage of the notice that the supposed conversion did.
This has nothing to do with the viability of FCPX now or in the future. It has to do with standing honestly by your public pronouncements, and if you have good reason to change your course, say so with the same voice you used before as opposed to running and hiding and blaming everyone else for being unfair to you, like a sad little baby unicorn.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] ”
Your QFMFT is facile. It says “I know the truth and THIS is it.””Funny you go after me because I agreed with it, but not the original sentiment itself.
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[Herb Sevush] ” It has to do with standing honestly by your public pronouncements, and if you have good reason to change your course, say so with the same voice you used before as opposed to running and hiding and blaming everyone else for being unfair to you, like a sad little baby unicorn.”
I’m not quite sure “changed course” is an accurate description of the situation.
“As for Radical. Our transition has been interesting. And is coming to a head in the next few weeks. Many of us use FCPX. The facility is 95% FCP, sure. And has been the entire year. I am glad you used the date in your post to emphasize the uncovering of this horrible conspiracy. We used FCPX on real client work around 10.0.3/4. Overall there was no doubt then that there were many things that showed me that this was the future. There were to many things missing. It was not the Macro sized changes that were the real show stopper, it was the micro things that were missing and the lack of an efficient way to collaborate that made us wait to roll it out. Many of us began to use it on our own, and in some areas, including myself, I did not do any work in 7 last year. My use is quite different however. Over the months we got through 9 releases? Some pretty major. We are awaiting the new release that had been announced.”
I am sure that at the time the article was written, it was accurate.
Setting up a bunch of people to test a new NLE on a shared system is no small feat, even if it was somewhat temporary. @Radical did not stop using FCPX, nor did they switch to Linux or Windows or take some other drastic measure.
They simply stayed with what they have and use FCPX when appropriate. It’s is exactly what we are doing and while we are in the midst of changing course, we did not do a course change.
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I’m not about to read all these posts (but I have a hunch I will) but I heard Evan Schachtman talk about this at CCW. The issue hanging them was collaborative workflow. From his comments on that panel he’s about to switch with 10.1. Keep in mind he’s very likely a beta tester.
EDIT: Evan seems to have answered in full detail.
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[Evan Schechtman] ” your echo chamber of bitterness”
No, a link to “the echo chamber of bitterness” can be found in this thread here:
https://forums.creativecow.net/readpost/335/62130
A stellar turn of phrase, though! I’m not sure what prompted Bob to post what he did in the way that he did, and I appreciate your responding. Its clear you were excited, you deliberated, and it wasn’t yet time. No biggie. Your current deliberations are interesting and I’m sure we would like to hear more about them.
FWIW, I know several places here in LA that have made the change to X, and they’re fairly happy about it, Ain’t right for me yet, but maybe someday.
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[Liz Mason] ” Not everyone is as forward thinking as we have to be in this business, but we know that and so coax them along at a pace they are more comfortable with.
best,
Liz”Where solid business sense meets forward thinking solutions to real world problems.
No wonder you guys are doing well.
Now stop it.
The brand of this board is “relentless contentiousness in service to editorial egos.”
And if I can’t play in that pond, I’m gonna take my towel and go home, dammit!
; )
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “The brand of this board is “relentless contentiousness in service to editorial egos.”
And if I can’t play in that pond, I’m gonna take my towel and go home, dammit!
“As you’ve said many times, Bill. And are fond of saying still.
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