FCP-X and misrepresentation

[Gary Huff]

[Lance Bachelder] “it’s a weird and wonderful NLE and rumor has it it may be ported to Mac…”

Don’t see why they wouldn’t after porting Sound Forge to it.

[Nicholas Kleczewski]

I have a friend pretty closely connected to that whole situation and it pretty much all was a big PR stunt to get publicity and free stuff. Almost immediately theres was mega problems, particularly at that time when getting in and out of FCPX to other professional tools was much more difficult.

Anyway, not piling on FCPX at all, i couldn’t be a bigger supporter and at this point pretty much don’t think there isn’t anything it can’t handle. Well, except huge huge databases but Im all but sure thats going to be fixed very soon…

Director, Editor, Colorist
http://www.trsociety.com

[Gary Huff]

[Oliver Peters] “I would suggest that there are a number of “tech gurus” floating around the net that like to tout the “next big thing” in technology. The truth is that none of them shoot or edit. They are pundits, trainers, tech leaders at companies with heavy iron and so on. It’s all just marketing and self-promotion.”

QFMFT

[Gary Huff]

[Nicholas Kleczewski] “I have a friend pretty closely connected to that whole situation and it pretty much all was a big PR stunt to get publicity and free stuff.”

Well, it definitely gained publicity, but it seems like that publicity was nothing more than a blip. And free stuff? Did that work out?

Too often people put their foot in their mouth for what turns out to be little gain, because they misinterpret the blip of publicity that others got in the past.

I tend to look at what happened a year later to see if certain actions got the kind of response that I would desire for myself.

[Herb Sevush]

[Gary Huff] “Don’t see why they wouldn’t after porting Sound Forge to it.”

Lets hope the Vegas port is better than the Sound Forge port, which was buggy and awful and hasn’t been updated since it’s release.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Evan Schechtman] “The facility is 95% FCP, sure. And has been the entire year. “

and how does this jibe with the following quote from the article that started Bob on this thread:

https://www.apple.com/finalcutpro/in-action/radical/

“Schechtman notes that the company has already moved 25 percent of its current projects to Final Cut Pro X, including a high-profile campaign for Grey Goose Vodka and recuts of the film celebrating the 25th anniversary of Paul Simon’s Graceland.”

25%, 5% –
“numbers, numbers, I’ve got lots of numbers” Chico Marx, The Cocoanuts

[Evan Schechtman] “I hope this has answered your questions and criticisms directly”

I think it does. It’s 2 1/2 years later and your still talking about switching over to X at some future date.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Evan Schechtman]

Boy, I am already sorry I even responded. For the record. I do not get paid by Apple and have not received anything for free from them related to FCPX.

At the time we were testing a good deal of work was being done on FCPX. This was pulled back @ 10.0.4.

2 1/2 years of watching the product, continuing in business, testing other systems. Its the responsible thing to do.

Guys, enjoy picking me apart in your echo chamber of bitterness. Having an opinion in these threads does nothing to move anything forward.

[Jeremy Garchow]

[Evan Schechtman] “Boy, I am already sorry I even responded.”

I am not sorry you responded. Thank you for responding.

For whatever this is worth:

My relationship with FCPX is very very similar to Evan’s, just on a reduced scale.

I have been watching FCPX, I have been using FCPX on real projects, but I have not rolled FCPX out to the rest of the people here, and when I say rest of the people, it’s only several of us.

I knew, pretty early on, that FCPX was probably going to be the next NLE for me and for us.

With anything, you take the good with the bad. At first, there was some obvious bad in FCPX. All you had to do is turn on the internet and it was the usually the first headline in any trade rag/discussion mechanism to go in to great deal just how “poorly” the FCPX unveiling was handled.

But to those of us who dug in, there was also some obvious good. The obvious good was the hard stuff to do, real speed, new ways of working, real power, rudimentary but a decent start at media management, and really early hints at some sort of sharing being built in to FCPX (if you had an honest to goodness SAN, San Locations were the hint. They have been in the app since 10.0.3 or so). I could see the underpinnings of the platform being built, and I knew this type of work was going to take a while to structure. I, too, thought that offloading some of the specialized work to developers is actually a smart move, not only from a potential business move for Apple, but for devs being able to work with Apple’s underpinnings, give feedback and make it better. Sure, I, as user, can give bug feedback and point out when things aren’t working quite right, but developers can see bigger holes, alert Apple to bigger problems, and help get those things solved and working hopefully for the better. This will then allow devs to build better tools.

It would also be beneficial for us as users, as you can send feedback to a smaller developer and get answers much more quickly than you can with Apple.

I was not one of the ones to subscribe to sparse disk images and other OS hacks to get FCPX working (no disrespect to those that do use them). I waited until our SAN could handle an FCPX workflow, and that feature showed up fairly quickly. Now, I have to wait for Mavericks support. Currently, our SAN does not work with Mavericks, and that’s OK. We will wait until it works.

We, still, have not made any major investments in computing hardware. For the most part, we are still running a lot of older computers on a traditional PCIe infrastructure. We have brand new production gear, and FCP7 can’t even handle it natively. FCP7 is literally dead for certain jobs for us. Everything must be transcoded outside of any FCP7 integration, and 4k material doesn’t even work. FCPX handles all of this without a problem. When I saw that people were getting real work done on a similar level or sometimes a bit faster with cheap iMacs over their several year old MacPros, I knew Apple was building something specific for ProApps.

We also knew that Thunderbolt was going to get a revision in fairly short order.

For those of us that have waited this long, we get to skip the first generation and go right to the next one. The investment will still be expensive, but at least it will be with the newest of technologies that Apple/Intel is making available.

I, too, looked around. I demoed all available Mac software, but I kept coming back to FCPX as it is the most logically modern software that I am comfortable for furthering my career. I am also not quite ready to roll it out to everyone here at work. It’s not there yet, but it sure is close. This type of transition takes some time, and in that time I have learned a new NLE. I am now waiting for everything else, hardware, software, and infrastructure, to catch up.

There is nothing wrong with recognizing potential, talking about and discussing this potential, but waiting for further development before fully utilizing that potential.

There’s a baseball analogy in here, but I’ll leave those to Herb.

[Herb Sevush]

[Jeremy Garchow] “There is nothing wrong with recognizing potential, talking about and discussing this potential, but waiting for further development before fully utilizing that potential.

There’s a baseball analogy in here, but I’ll leave those to Herb.”

I’m a Yankee fan and therefore have been proven to know nothing about evaluating and developing potential.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Bill Davis]

“The truth is that none of them shoot or edit. They are pundits, trainers, tech leaders at companies with heavy iron and so on. It’s all just marketing and self-promotion.”

QFMFT”

Sheesh. Of COURSE it’s all marketing and self promotion and what’s wrong with that?
We live in a world where there’s a tangible business advantage to rising at least a bit above the noiise floor. If you don’t do that, you get buried in the stew. And when Oliver wrote: “none of them shoot and edit” it was a presumptive phrase because in all likelihood, they all DO shoot and edit. The unknown quantity is how well. And that’s a huge slowly sloping curve.

Your QFMFT is facile. It says “I know the truth and THIS is it.”

But it’s not. Because while the guy who “shoots and edits” may think that only they know “the truth” about shooting and editing, they (we) all have blind spots the size of warehouses. Oddly, we all seem to most highly prize the stuff WE know how to do best. Go figure.

Truth is the system, with all the players – planners, artises, hacks, writers, shooters, editors, post game analysts, historians, and even clueless bloggers motivated to stick their (our) necks out in public and risk redicule in the marketplace of ideas – have no more claim to superiority than any one else.

IMO, to the extent we help others – we win by advancing the whole game a fraction.

But when we give into our natural tendencies to think we have superior access to the MFT – we’re just showing the world we’re worried that the TRUTH we think we know – might be increasingly unimportant.

And there be monsters there.

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