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Automatic Duck going to Adobe
Just when I was considering buying PEFCP to export FCPX OMF to Pro Tools. We’ll see what happens.
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33 Replies
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[Lemur Hayop] “Just when I was considering buying PEFCP to export FCPX OMF to Pro Tools. We’ll see what happens.”
I’m not following. Was there some news today?
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
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Here’s the email I received FYI:
Automatic Duck news
September 26, 2011
Greetings!
I’m writing you today to share with you some exciting news regarding Automatic Duck.Over these many years we’ve enjoyed improving the interchange between Avid, Final Cut Pro, After Effects, Pro Tools, Smoke, Quantel and other AAF and OMF-friendly apps, and now we’re thrilled to announce that Automatic Duck has partnered with Adobe Systems to bring that same interchange functionality to Premiere. To that end I have joined the Adobe Product Marketing team and am really excited about their products both today and new things yet to be released. Harry Plate (my Dad and the co-Founder of Automatic Duck) will be assisting with the technology integration while continuing to focus on supporting other Automatic Duck partners.
We view our partnership with an Adobe as a great opportunity for our customers, as we will finally be able to offer the same best-in-class quality translation interface for Premiere as we have offered in the past for other video editing products, enabling customers to seamlessly move in and out of Premiere in their editing/processing workflows.
Harry and I are currently working out the details of a new Automatic Duck web site where our customers will be able to find all of the Automatic Duck products and related information, so please stay tuned!
– Wes Plate, co-founder of Automatic Duck
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I’ll just chime in and say that we’re very happy to be working with Harry and Wes. We’ve had a long time relationship that we hope to further even more now.
Dennis – Adobe
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Does this mean that they will ONLY work with Adobe moving forward, or simply that they are also working with Adobe in addition to FCP & Avid??
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[Davee Schulte] “Does this mean that they will ONLY work with Adobe moving forward, or simply that they are also working with Adobe in addition to FCP & Avid??”
Boy, there is no good way to answer this question…. 😉
I simply don’t know since this is so new. Their products are about interoperability, so I can’t see a scenario where this would change.
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Never used AD,. What is it going to do for PPRO.
Richard
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Here’s what it does:
https://en.wikipedia.org/wiki/Automatic_Duck
What it’s going to do for PPro is an open question at the moment. It was originally developed as a tool to import sequences to and from NLE software packages and compositing software packages which weren’t compatible with each other. There are lots of possibilities here.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
There is speculation in this article from fcp.co that Automatic Duck have been “bought out” by Adobe as a spoiling tactic to damage FCPX:
Here’s a quote from it:
There are two ways of looking at this. The first is as per the website post:
“we will finally be able to offer the same best-in-class quality translation interface for Premiere Pro as we have offered in the past for other video editing products”
Doesn’t that happen already? Walter Biscardi has been repeatedly banging on about how good the XML import function is in Premiere and of course the movement of media from PPro to After Effects isn’t a problem. Do they mean Avid?
The second way to look at this is to think that Adobe are trying to mop up all the peripheral vendors and software that could possibly assist FCPX users. Why remove all the products from the website? Surely if they wanted to be open about everything and allow media exchange between all formats they would have kept the sales going.
Alarmist? Or not? Probably the former, but for now it does make me satisfied with my decision not to go rushing out to buy Automatic Duck at the first suggestion of those nice folks at Apple.
I guess we need to keep watching this space – at the very least the future is uncertain …
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
A set of tool so many high end pros in the industry depend on suddenly being pulled from the market. What a travesty! (sarcasm intended).
Please don’t flood the forum explaining how this isn’t the same as what happened with FCS3. I know it isn’t an exact parallel. We don’t know what Automatic Duck’s next step is (heck they didn’t release FinalDuckX though). They may just be undergoing a rebranding of their product line and possibly working out some technology licensing issues short term… along with developing UI integration with Adobe products.
On the other hand, I’ve been wondering if there’s about to be low cost alternatives specific to FCPXML support and they Duck thought developing a tight relationship with an NLE maker would be to their advantage rather than fight a battle solely on price.
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