Automatic Duck going to Adobe

[Richard Cardonna]

I’ve been hearing that high end (broadcast/film) are reverting to avid. Maybe Adobe needs AD to become the new final cut for avid.

Exporting the adobe timeline to avid and back to AE,Iridias…

Richard

[Jeremy Garchow]

There’s a Q&A here that sheds a tiny bit of light:

https://provideocoalition.com/index.php/ssimmons/story/a_short_q_and_a_with_automatic_duck_about_their_adobe_move/

[Rob Ainscough]

I think folks are stilling hanging on to the idea that Apple care about Pro grade post production video editing. Acceptance can be hard, but I honestly think it’s time to let go of FCP and realize FCPX isn’t going anywhere that people want it to go.

I’m a software engineer by trade, but do a lot of work with Video and Audio (some work related some not). XML isn’t a great choice for data transfer between different platforms (it’s too verbose and slow), but with no other options it became a standard.

I want to be clear that working with XML (or any type of metadata) isn’t difficult, Apple wouldn’t “need” Automatic Duck and no offense to the creators of Automatic Duck, but it’s not a product that Apple couldn’t have their own resources develop — IF Apple wanted to do so.

Apple have let go of the MacPro … current 12 core MacPro is end of line, there will be no Thunderbolt MacPro and no 16 core MacPro. Here is a good article outlining why there is not going to be a flag ship computer from Apple Future of MacPro

I had entertained the idea that Apple might buy Adobe also but more for acquisition of Flash than anything. But it’s clear this is NOT going to happen. Adobe is just too small for Apple to care.

Sad reality is that Apple just isn’t into “Pro” anymore — my hunch is the only reason they were into Pro in the first place was because of high profit margin from low volume (aka doesn’t require huge resource investments). The market is just too small and Apple are now just TOO big. When you can buy a Pro Level PC that will out perform the best MacPro for $5000 less per workstation why would Apple keep MacPro line going? 74% computers sales are notebooks/laptops, 23% iMac, leaving 3% MacPro … I can’t fault Apple for their decision. I don’t like it, but it is what it is.

My 2 cents,

Rob