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Apple gives up another network client
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I’m with Marcus as well. Great post. 🙂 On an unrelated note… You emailed me a while ago and all my replies bounced… weird. Probably a moot point now though. 🙂
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~”It is a poor craftsman who blames his tools.”~
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[Craig Seeman] “These facilities aren’t about to jump wholesale into FCPX but each of the above occurrences lands one more beachhead for Apple. At some point, maybe within the next year or so, some places will reach a tipping point if they really see improved productivity coming out of the FCPX room. As a very few facilities hit that tipping point, a few others will start to look. And so it goes.”
I concur. And honestly, the exact same scenario played out with FCP “Classic”. I was a movie promo beachhead. 🙂 Cutting (and finishing using some very convoluted workarounds) stuff on version 1, Switching my bay over and beta testing with versions 2&3, and by version 3 other trailer companies in L.A. were trying it, and our whole company switched from Avid. Others followed. Will the same thing happen? Who knows. It’s a different market now, but it wouldn’t surprise me.
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~”It is a poor craftsman who blames his tools.”~
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I think this speaks to something Apple is “tuned” into. I’d say Apple fans but it’s too widespread to be that simple.
I think there’s a very large portion of the public that embraces change even it’s at some significant cost. This may well be the case with FCPX as well. I think the negative slapback is from a very vocal segment that does not eagerly embrace change. That may include the Broadcast/Feature Film niche.
Yes, I’m oversimplifying because when something new does not meet one’s needs one moves on. It does have something to do with the small number of “professionals” who are willing to either stick with FCPX or willing to give it another run with each major update.
BTW in that vein I can’t help but think the biggest thing to happen to FCXP will be the MacPro replacement. Just a hunch based on the success of the MacBookAir and MacBookPro Retina.
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[Craig Seeman] “At some point one “brave” editor who may have been honing their chops on X with their copy at home, steps forward and says, “I think I can deliver with this,” and some facility manager/producer begrudgingly allows them to give it a go.”
Check out my post, ‘FCPX in Action’ three day ago.
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[craig slattery] “Check out my post, ‘FCPX in Action’ three day ago.”
Yes. I read it. Your case is a good example. I’ve been hearing many other stories similar to yours. As Tim Wilson alludes to the popularity of the Techniques forum, I think you’re in good company.
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Just in case anyone is keeping score, Apple has a free trial so you don’t have to pay them while you decide if you’re going to hate them. It’s a win/lose.
https://www.apple.com/finalcutpro/trial/
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To add to the Apple wins either way debate (because most buy a copy before they dismiss it) Premiere doesn’t get much added benefit either way because most professionals already had After Effects and Premiere as part of either the Master Collection, the Production Bundle, or now part of a subscription service.
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[Charlie Austin] “in my opinion using FCP X is not a total change in the editing environment.”
I didn’t mean because of the nature of FCPX, I meant that X is a change from Legacy to the same extent that PPro or Avid is a change from legacy – none of them can be considered direct upgrades, all require some degree of retraining and retooling, and none are directly file compatible with FCP7. It is true that X is the least compatible, but in the sense I was talking about degrees of difference is irrelevant. The idea is that once you accept that you’re going to change from FCP7, X is no more a “natural” choice than any other OSX NLE out there.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Tim Wilson] “FCPX merely provided an opportunity for them to see that FCP 7 had not been the best choice for them for a while now, and in some ways, NEVER was. “
Most companies do not take stock once a week and say to themselves – “if I were starting fresh today, what would be the most logical system to buy,” and then act on that information. Inertia, comfort factor, safety of proven workflows will almost always win out over small efficiencies with newer workflows. If FCP 8 had come out these guys would be working with it despite PPro / AE dynamic link. They had a system that worked, which almost always trumps an unproven system that might work better.
[Tim Wilson] “Apple got paid when the SNL guys (and you and you and you) downloaded FCPX, and the SNL guys (like you and you and you) remain adamant that they’ll only consider options on Macs. Which means that Apple got paid $295 and didn’t lose a customer. They won.”
As long as you understand that I am not one of the “you’s”. I haven’t paid them a cent for FCPX, and it is highly likely that I have already bought the last Mac I will ever buy, and all because of the way they handled the X rollout. While I am used to being a contrarian, I doubt I am their only net loss, and it didn’t have to be this way.
[Tim Wilson] “Even if they NOW leave the Mac platform, the slice of people who will hate FCPX enough to leave iOS is as theoretical as the Higgs boson, which for the record is still not PROVEN to exist.”
Just call me Higgs. I have an iphone and when my contract is up in January I will be getting an Android. I have tried very hard to find an alternative MP3 player to my ipod but after much searching, purchasing, and hours of file conversions I have given up that ghost and for the moment will have to stick with it – but if ever a reasonable alternative shows up, I am gone. Until I get my next workstation I will buy no software that isn’t cross platform. I had a Mac mini for my personal stuff but I’m now using an HP laptop. I have a Kindle for books, don’t have an Ipad, and if I do get a tablet it won’t be designed in Cupertino.
[Tim Wilson] “Look at iPhone 4. They care if you still love them enough to PAY THEM for the NEXT thing. And for the thing they love most, their iOS business, you DO love them that much.”
Other than my family and the Yankees, I don’t love anybody that much.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “I doubt I am their only net loss, and it didn’t have to be this way.”
Given in the increase in Mac marketshare and overall sales of FCPX (as last reported although not regularly updated) actually Apple is having a net gain. Gain in numbers, sales, marketshare.
While none of this may be due to FCPX, I think it’s part of their calculus in changing direction to increase Mac sales. We’ll have to see how the new iMacs and the MacPro replacements that follow, fare, but so far the NET is GAIN for Apple.
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