Apple gives up another network client

[Herb Sevush]

[Craig Seeman] “but so far the NET is GAIN for Apple.”

Craig, I know that, I’m just stating the simple fact that I am a net loss – I don’t give a rat’s behind what the rest of the world does. If they had handled the X rollout differently they would have been at least +1 in their net gain. I know they don’t care, but I don’t look at things from Apple’s perspective, I look at things from my perspective.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Craig Seeman]

It really depends on how one manages one’s own business.
If Apple products can improve my productivity and give me a better ROI then that’s the basis of my purchases.

[Herb Sevush]

[Craig Seeman] “If Apple products can improve my productivity and give me a better ROI then that’s the basis of my purchases.”

Absolutely. In my case they don’t. I have to stop writing now because the latest update of Itunes has wiped out by my phone and my ipod and I have to see what the geniuses at the apple store can do. Bye.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Tim Wilson]

[Herb Sevush] “Inertia, comfort factor, safety of proven workflows will almost always win out over small efficiencies with newer workflows. If FCP 8 had come out these guys would be working with it despite PPro / AE dynamic link. They had a system that worked, which almost always trumps an unproven system that might work better. “

If you’re saying that inertia is a good technology management model 🙂 I think that Apple would agree to a point. They’ve been saying as clearly as they can for 18 months now that the legend of FCP will be more useful for many people than “today’s” version of X.

“Today” being a moving target of course. There have already been substantial improvements to X, and the end of the year timeframe will put X quite close to the 18-24 month release cycle that Apple has been on for a while now.

And for the record, my gut tells me that the next release will be massive. It still won’t work for some people, though, and for others, the light has dawned: other environments are better suited, regardless of what X is or isn’t.

Just another way in which Apple NOT going forward with FCP 8 may be the best thing that ever happened to 21st century NLE-ing….even if an unmitigated, life-changing disaster for individuals within it. The opportunity to reboot one’s entire NLE experience.

[Herb Sevush] “As long as you understand that I am not one of the “you’s”. I haven’t paid them a cent for FCPX”

You’ll note that “not downloading it” was the first slice on my imaginary pie chart.

You’re quite right, though, that I missed a couple of slices…and I normally NEVER miss a slice of pie. Those slices could be,

–doesn’t need to download to know that they’re done with FCP
–doesn’t need to download to know they’re through with Mac
–doesn’t need to download to know they’re through with Apple.

[Herb Sevush] “Call me Higgs.”

I should know better than to speak for you, even rhetorically. LOL

[Herb Sevush] “If they had handled the X rollout differently they would have been at least +1 in their net gain.”

Only to the extent that it would have fed the inertia that kept you from seeing that better alternatives were available.

Right?

Because X is X regardless of how it was rolled out, and I don’t think you’re making your next move based on pique about something that happened 18 months ago. It’s already rolled out, man, and I can only assume that your decisions are being made based on what’s in X or likely to be, vs. what’s available elsewhere.

Or are you saying that X has given you a new perspective on Apple’s vision not taking you or anyone else in particular into account, and that your next move is based on finding the best alternative that’s not Apple, period.

[Herb Sevush] “I have to stop writing now because the latest update of Itunes has wiped out by my phone and my ipod and I have to see what the geniuses at the apple store can do”

Yet another reason to consider Samsung, their wiseass attitude in the “It doesn’t take a genius” campaign for the Galaxy S III. And yes, in general, attitude (eg, arrogance vs. wiseassery) factors in for me just below technology itself. As with the legend of FCP vis a vis CS6, I wish I had looked at Android sooner. LOL YMMV JKLMNOP

[Herb Sevush]

Well they were to busy to see me at the Apple store so I have time to write this because I can longer tolerate watching my Yanks be so good at not hitting a baseball.

[Tim Wilson] “They’ve been saying as clearly as they can for 18 months now that the legend of FCP will be more useful for many people than “today’s” version of X. “

I don’t understand this line – when did apple say Legacy would be better than X, and if they did why did they stop selling legacy? From what I’m haring Apple has totally discontinued selling Legacy and there is now a booming price war for FCP7 license numbers.

[Tim Wilson] “The opportunity to reboot one’s entire NLE experience.”

I have no desire to reboot my NLE experience, that has happened often enough to me in the past to take the edge off the experience, I just want to deliver my shows with as little trouble as possible.

[Tim Wilson] “I can only assume that your decisions are being made based on what’s in X or likely to be, vs. what’s available elsewhere.”

Yes, and also at what precise point staying with legacy is less efficient than switching to something else. Other than Avid nothing meets my needs as well as legacy, and I’ve been avoiding Avid for almost 20 years – for at least one more year I will kick that decision down the road and hope something else, even X, tempts me.

[Tim Wilson] “Or are you saying that X has given you a new perspective on Apple’s vision not taking you or anyone else in particular into account, and that your next move is based on finding the best alternative that’s not Apple, period.”

It’s not that absolute, but I will say that I now put a large negative next to any software that is not cross platform. It’s possible that enough large positives for something might outweigh that fact, but it will take some serious convincing. Having now experienced the burn your customers to the ground attitude of Apple I am much more warry about buying any of their products. Still I do own an Ipod.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Jim Giberti]

[Tim Wilson] “And for the record, my gut tells me that the next release will be massive. “

I’m thinking the same thing given their last communique and the time it’s taking. There are so many small things that need evolving and a few big things that really need to happen, that I won’t even try and speculate. But I’m hopeful that they’ve been listening and have had ample time to get this closer to the kind of grown-up app it could be at the 1+ year mark.

[Sandeep Sajeev]

If you’ve been around for a while, you’ve seen all the major current players in the NLE space screw over their customer base. It’s true for Avid, Adobe, Autodesk and Apple at least, I don’t have any history with Vegas, Edius etc so can’t speak to that.

Everyone gets pissed for a while and then we move on to whichever company is playing nice at that particular moment.

So I don’t really understand the prolonged group whinge about FCPX. It’s been a year, and it’s unlikely to morph into FCP 8 in the next update.

It is what it is.

[Craig Seeman]

People only seem to be of the “what have you done to me lately” mindset.
Avid nearly dumping Mac when it was the majority of their user base.
Adobe Premiere leaving the Mac for a time
Autodesk dropping Edit, Cleaner, CineStream, Combustion

Of course there are “excuses” for each but somehow those excuses are OK or long forgotten.
While we can’t pretend FCPX is FCP7, Apple is working fast to make it a Pro App and Thunderbolt is important to many “mobile” professionals.

Every company looks at upsetting their “apple cart” to expand their bottom line.

[Richard Herd]

[Tim Wilson] “what happens if you download FCPX again in 2 years because you’re hearing good things? That would be about the right timeframe — FCP”

I say 5 years because of deprecation schedules.

[Richard Herd]

[Tim Wilson] “will be massive. It still won’t work for some people”

And it will be a de facto beta testing period. I think it was DRW who posted (months ago) on how to properly upgrade software. I can’t find the link. It’s more important than ever to follow his model with app store. Folks working in x.0.5 ought to keep a working partition if not full on drive and or system of that system and run them simultaneously, so as bugs are discovered, you can still go back to x05.

my $0.02.