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Apple gives up another network client
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[Richard Herd] “I say 5 years because of deprecation schedules.”
That would have greater impact on Mac sales than FCPX sales.
BTW you might guess that’s why there was no interim MacPro update.
I think Apple is pushing the pent up demand for 2013 MacPro replacement. They really want to push turnover of old hardware. There’s plenty of people still using 2006-2008 MacPros. -
[Craig Seeman] “That would have greater impact on Mac sales than FCPX sales.
“Yup. Agreed. Editors who download X.1 but who have not purchased new hardware will defect.
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[Richard Herd] “Yup. Agreed. Editors who download X.1 but who have not purchased new hardware will defect.”
Defect? From what?
We’re talking about people using other NLE but on Mac
If they’re running old Macs they’re going to have to buy new systems either way.
If one is sitting on an old Mac and not buying a new one it’s not a “defection” as far as Apple is concerned (or any business). It’s whether you buy or not.If people already find FCPX compelling they’re not going to defect. They’re going to upgrade because those are the very folks sitting on old Macs who are likely waiting for new desktops.
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[Craig Seeman] “People only seem to be of the “what have you done to me lately” mindset.
Avid nearly dumping Mac when it was the majority of their user base.
Adobe Premiere leaving the Mac for a time
Autodesk dropping Edit, Cleaner, CineStream, CombustionOf course there are “excuses” for each but somehow those excuses are OK or long forgotten.
While we can’t pretend FCPX is FCP7, Apple is working fast to make it a Pro App and Thunderbolt is important to many “mobile” professionals.Every company looks at upsetting their “apple cart” to expand their bottom line.”
One man’s “excuses” is another man’s “context”. 😉Avid thought about dumping Mac because the whole platform had been on a downward slope for a long time and Macs were surpassed by PCs in terms of performance. But once the Mac-faithful came out w/their pitchforks Avid back pedaled (and we entered the era of their being feature disparity between PC Avids and Mac Avids).
Adobe went PC only for a time with Premiere because their Mac sales were so poor that it didn’t make sense to develop cross platform anymore. On top of that Adobe was reacting to the same hardware stagnation that Avid was. The G4 era CPUs were well beyond long in the tooth by the time the G5s came out.
With all that being said I’m in total agreement that Apple is not the only company to upset its user base. Though they are a very healthy company, with a very healthy product and a very healthy user base which makes their decision different in context than what Adobe or Avid did.
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[Andrew Kimery] “With all that being said I’m in total agreement that Apple is not the only company to upset its user base.”
The difference is that these other companies made changes due to factors outside of their control – diminished user base, lack of proper hardware, poverty – and changed course when either pressured by their user base or when those outside factors changed.
In contrast, as so many here have noted, Craig among them, Apple makes almost a fetish about creative destruction; according to the Apple cognoscenti anyone who deals with Apple should know upfront that they will turn on a dime when it suits their collective “vision”, and those not nimble enough to see the turns coming are expected to get run over and like it.
Personally, I would not knowingly chose to work with such a partner.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Andrew Kimery] “With all that being said I’m in total agreement that Apple is not the only company to upset its user base. Though they are a very healthy company, with a very healthy product and a very healthy user base which makes their decision different in context than what Adobe or Avid did.”
Yes. Apple is certainly in a situation where they can take a hit in a niche market especially if they feel the new direction will be more profitable. They’ve chosen to remain the NLE business and continue with Desktops obviously. It’s apparent they’re shifting business models. One might guess they’re trying to make viable a market which is really not very good. Avid sells hardware. Adobe has a wide range of integrated media software. Each is making shifts to remain viable (well, some hope Avid is). They have different business models so they’re not going to approach using the same model.
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[Herb Sevush] “The difference is that these other companies made changes due to factors outside of their control – diminished user base,”
Ahh the shrinking of the size of the TV Broadcast/Feature Film niche compared to the overall video post industry which actually is growing faster in other areas.
[Herb Sevush] “Apple makes almost a fetish about creative destruction; according to the Apple cognoscenti anyone who deals with Apple should know upfront that they will turn on a dime when it suits their collective “vision”, and those not nimble enough to see the turns coming are expected to get run over and like it. “
I suspect the next big jump with be the MacPro replacement. There are PCIe chassis already on the market though. Keep in mind Apple behaves like this because they believe the “new thing” is far more attractive than the “old thing” and generally they’re right (with some course corrections along the way sometimes). Yes it can be painful. Yes it’s reasonable for some people to not want that as part of their business model.
Sometimes Apple is very good about transition periods (OS9 to OSX for example) and sometimes not (FCP7 to FCPX). -
[Craig Seeman] “Ahh the shrinking of the size of the TV Broadcast/Feature Film niche compared to the overall video post industry which actually is growing faster in other areas.”
Craig,
You know that’s going to need a cite …
Franz.
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[Craig Seeman] “Defect? From what?
“From Apple.
If you’re working totally in Adobe especially with Dynamic Link — never needing the OS — then Apple seems irrelevant. (Other folks have discussed the hardware stuff all over the forum.)
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[Craig Seeman] “They’ve chosen to remain the NLE business and continue with Desktops obviously.”
not even a little bit obvious – either part of that sentence. the macpro has a vague promise for something next year.
As for FCPX , lets grind up the organ again – apple chose to be in the monetisation of its undifferentiated users business through the appstore. they originally, and specifically pitched this 299 software, like a canon rebel, at prosumers. the original ads all pitched at imovie users. there was no grand plan, they just went for a buck on something that earns them a decimal point in earnings either way.
FCPX has no professional presence, no moves, bar three outliers apple could cobble together, are underway in its direction, indeed all moves have been like Raudonis towards Avid, or AP and other large iron centres, towards premiere.
FCPX, a year and a half in, has all the industry presence of its effects backbone motion. motion that no one ever cared about outside of ripple training.
Which is to say, utterly none.
No clients request it, it appears on no jobs boards, it features in no post houses, in a schrodinger’s cat sense, if it wasn’t discussed to the extent that it is on this forum, it might as well not exist as a means to be paid to edit.
And – this is most critical – in its dark early days – who championed FCP?
US.
Who rather hates this imovie derived cheap, timeline mess of a product pitch to anyone that ever messed with imovie?
90% of us. the industry from big iron, to the smallest shop rather hates this software.
It is rejected en masse as far as the eye can see.
I do like to take a crowbar to this software, but that is true – FCPX is utterly rejected by precisely the people who brought its predecessor to prominence, because it is an irritating, intellectually reductive, detestable prosumer mess.
FCPX does not have enough friends to survive.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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