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Apple are hilarious
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[Chris Kenny] “… what we do know is that Apple has 52% of NLE market … new installs … “
Chris,
We don’t “know” that at all.
What we know is that Apple pointed to a report based on a survey that “suggests” something. (… and as Aindreas likes to point out, they did it in a secret Las Vegas hotel room meeting.)
One would assume that if actual sales numbers were impressive, Apple would publish them.
I think the current guess is somewhere on the lower end of 300K – 1000K.
Further, I have little idea of the scope, methodology, or factual basis of the survey. To start with, one assumes they are talking about U.S. markets. But who knows? Mysteries.
[Chris Kenny] “The real takeaway from this isn’t the specific number, it’s the illustration that number provides of how out of touch a lot of the discussions here are.”
I find much of the discussion here very much in touch with specific needs – often they aren’t my needs and they may not represent “wider world of editing” (whatever that is) but they do represent pretty concrete things.
If you can find information on the “wider world of editing” I wouldn’t be the only one here interested in your findings – this forum is a great place to share.
Franz.
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[Franz Bieberkopf] “What we know is that Apple pointed to a report based on a survey that “suggests” something. (… and as Aindreas likes to point out, they did it in a secret Las Vegas hotel room meeting.)”
You’re reading entirely too much into a wording choice. The quote is “Apple also pointed out a recent SCRI report on broadcast and post NLE purchases that suggests the company owns 52 percent of the market when it comes to new seats.” There’s a specific number in there. That number almost certainly either appears in the report, or is arrived at by adding together numbers that appear in the report (e.g. if the report breaks out FCP 7 and FCP X market share separately).
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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Chris,
This does not contradict anything I’ve said.
I tried to find out as much as I could about that report and the people who produced it (without actually buying it).
As far as I could determine, that report is based on a survey – not actual sales or downloads or installs (since, no doubt that number includes free trial downloads of X).
If you have better information please share.
Franz.
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[katherine taylor] “There was social currency in using FCP 7 for amateurs, students and Indy film-makers precisely because it was a tool that was also used by “Pro’s”. Along with that came the perceived lack of “ceiling” to the creative potential. After all, if a Feature Film can be cut on it then what’s your excuse?”
This was eventually true, but it certainly wasn’t true on day one. There’s no reason FCP X can’t get there as well.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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Let’s inject a little reality into the discussion. I was given the same numbers.
First of all, we have no idea of SCRI’s statistical methodology, such as sample size, geographical testing, etc. Second, there’s no clarification of whether some of the same people/facilities who bought one NLE may have also bought the other. Third, there’s no compensation for how many may have bought FCP X and decided not to use it, or how many started to use Premiere Pro because they already owned it. Remember this is a percentage of FCP sales, NOT FCP X sales. So it likely also includes purchases of FCP “legacy” up to and even after the launch of X. The point Apple was trying to make, was not about the actual percentages as an absolute, but rather to point out that they were maintaining market share.
The claim by Apple is that there are now more installed users of X than legacy. Why doubt that? Plenty of new users (amateurs and students) have been added to the fold. The bottom line is that you shouldn’t put much stock in the numbers, but conversely, don’t believe that X is going away.
On the NAB floor, there are plenty of workflows being demonstrated in conjunction with X, including from folks like Quantel.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
You misunderstand me. I re-read my thing. It’s not – not – that I’m even disputing the numbers say, slightly fuzzy though they may be. It’s the tone of the PR, and the fact that it emanated from the 42nd and 1/2 floor of an unnamed hotel, in a room somewhere in the vicinity of NAB. Did apple look down on the scurrying crowds? Did they quietly eat guacamole and discuss the meaning of a persistent in out point? Was Larry Jordan allowed to use the toilet? Did the toilet have an NDA?
These would be my primary concerns. Not the granular specifics of their vague messaging, but the tenor of it, and the near howard hughes moonie like setting in which it occured.
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Another of the companies talking FCPX workflows was Autodesk with Smoke. FCPX wasn’t everywhere, but it wasn’t nowhere.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
Yes, Autodesk was talking FCPX workflow, but they were not doing any demos with it. Sapphire was also talking FCPX workflow, but using Avid & AE for demos. You gotta admit Tim, that for a product that needed a boost in professional credibility, it was a disappointing show.
You can have it good, fast or cheap. Pick two.
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“These would be my primary concerns. Not the granular specifics of their vague messaging, but the tenor of it, and the near howard hughes moonie like setting in which it occured.”
That’s standard Apple PR procedure. Always has been. And Apple is not alone. There are plenty of other companies who do not exhibit on the NAB show floor, but book hotel suites and schedule appointments with key or potential customers, as well as media. Nothing odd about it.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Demos. In a limited sense, the ones I saw that were, included AJA, Blackmagic Design, Matrox, ToolsOnAir, Quantel, RED, Sony, etc.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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