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Apple are hilarious
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Apple PR. Great marketing. But your thoughts on them making gnomic comments in secret rooms made me wonder if they know that gnomic isn’t necessarily tied to mythology.
Speaking of gnomic, here’s that Larry Jordan quote,
“Dual Viewers is analogous to Source and Record monitors; though Apple stressed that when they implement a feature they try to do it better than it has been done before.”Wow. Dual viewers, but better than it has been done before.
Let me ponder that a moment.OK.
It was a good chuckle, anyway.
Have you seen this Smoke thread, Aindreas?
you-killed-it
Not nearly as wild as a certain debate forum, but nice to see comments/answers from the Smoke development team! Kinda kills the need for PR and number twisting, too. Concerns/complaints met with logic, explanation, and admissions of compromise and intended purpose.
No 3rd party bullhorns.
No new PR.Mark Twain’d be proud.
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[Aindreas Gallagher] “There’s a ring to that -“
That is NOT how they pitched it…at all. Not in the same cosmos…
Their entire PR campaign coming out of NAB last year was – “Final Cut Pro X stays in the picture for pros“…ahuh
Sorry Chris, either way you slice the apple, “upmarketing” was not part of that campaign.
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I have just spent 3 days wandering the halls of the Las Vegas Convention Center and NAB, and except for one vendor at the “plug-ins” pavilion, there was not a sign of FCPX anywhere. I was actually looking forward to having someone demo it for me, but there were none. If FCPX were a pin dropping at NAB, the sound made was deafening silence. Truly sad, reflecting back to the days when FCP and Apple were generating genuine excitement here at NAB. Perhaps Apple should look outside their Las Vegas hotel suite and check out reality.
By the way, perhaps a sign of things to come, I counted only two visible Mac towers on display as part of any system, NLE or otherwise. Lots of iMacs. MacPros and even some Mac-minis.
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great, great link – it is so weirdly funny and strange to read another’s angst from over this end.
quotes –
“You caved to a bunch of whiney editors who are there to EDIT. Seriously, what sort of crappy production has a story teller do the VFX work too?
….I can’t even look at that hideous new interface you’ve dreamt up, HIDEOUS!
….And I’m not even going to start with this crazy new need to right click.
….Let us know what is happening with Flame urgently. Because this is a disaster.
….Smoke is changing, disruptive is certainly right.”
annnd then one hilarious reply:
“So this sounds like FCPX stuff. People going mad.”
…and then that guy Frederic Warren just calmly walks the entire situation through in one post.God knows Apple don’t have a Frederic Warren, or anything like a forum to disseminate that class of thought and communication.
On the other hand, they’re about to buy Europe with cash on hand. So.
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Seriously? No FCPX demos?
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Except for one plug-in developer, I did not find any demos. Maybe someone else who is also here can chime in if I missed one, but I did not find any demos
You can have it good, fast or cheap. Pick two.
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That’s mad.
I presumed given the overall weight Apple bring with ProRes, thunderbolt and all, there would be grace vendor consideration for it?It almost sounds like Boycott.
https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Instead of waiting until they had a feature set suitable for demanding high-end customers,
There was social currency in using FCP 7 for amateurs, students and Indy film-makers precisely because it was a tool that was also used by “Pro’s”. Along with that came the perceived lack of “ceiling” to the creative potential. After all, if a Feature Film can be cut on it then what’s your excuse?
Anybody who takes their filmmaking passion seriously, at any level, does not want to hear that their creative ambitions have been defined for them, even if in reality Apple are just saying “we’ve decided that you’d never use the complicated stuff anyway”.
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[Franz Bieberkopf] “I don’t think any numbers have been given. It’s been said that “reports suggest”.
Would be interesting to see the report …”
It would be facinating to see the report. But what we do know is that Apple has 52% of NLE market share, which is slightly up from the 2010 number from the same source (49%). This is new installs, mind you, not installed base — the vast majority of those new new installs have to be FCP X, particularly to account for the other tidbit we’re given, that there are now more editors using FCP X than with FCP 7.
The real takeaway from this isn’t the specific number, it’s the illustration that number provides of how out of touch a lot of the discussions here are. People in these forums are mostly focused on a couple of specific segments of the professional video editing market — and not even very large segments. There’s a much wider world of editing out there, and if history is any guide, what happens in that world is very likely to significantly impact high-end market segments in the long run — possibly the not-so-long run, given how fast Apple is adding higher-end features.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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that’s the part I don’t get – either Apple calculated that they could roll over professional practise with aggressive updates and massively cranking the reality distortion machine – or – they were happy to bifurcate editing methods in the medium term.
As you say, I myself glommed onto FCP because I knew I was getting easy access to the real deal ladder. that kind of goes with ambition.
Given that the paid industry of editing appears to be busily wrapping FCPX in concrete before depositing it in fresh water: that internal ambition argument for someone setting out to engage with editing – on the highly one off FCPX paradigm – it’s a bit shaky?
Aren’t they going to be reading about what their adored films/docos were cut on? Isn’t that how this works?https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
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