Apple are hilarious

[Frank Gothmann]

[Paul Jay] “Sure, and thunderbolt is consumer technology 10 times slower then USB 2.0.”

It is consumer technology, and so is PCIe3 if you plug a graphics card in it to play games. Seriously, an interface isn’t “anything”, neither consumer nor professional.
Statements like that are ignorant and twisting people’s valid criticism of Apple’s presumed hardware roadmap.

——
“You also agree that you will not use these products for… the development, design, manufacture or production of nuclear, missiles, or chemical or biological weapons.”
iTunes End User Licence Agreement

[Aindreas Gallagher]

besides which – I never mentioned thunderbolt anyway? I don’t get why that was the response to the link I posted.

I was just taking the mickey out of their boilerplate PR.

I think thunderbolt is great. I mean, I’m actually buying an iMac with thunderbolt. That’s my guy.

https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

10 typed pages for 1450 dollars.

I’d like to read it though. Some of the numbers would be really interesting to know.

another quote there:

A technologically intensive, changing business model has made nonlinear editing a challenge to both manufacturers and producers, with improvements and re-branding by Apple leaving some seasoned editors profoundly disgusted.

I’ll say. And ‘improvement’ is definitely subjective in this context.

https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Scott Sheriff]

[Aindreas Gallagher] “…Apple notes that there are now more editors working with FCP X that with Final Cut Pro 7.””

They may have had 2 million downloads of Movie Hero, but downloading a piece of fanware does not make you an editor, in the same way that owning a 5D does not make you a cinematographer.

Once the Reality Distortion Field is switched off the quote would have read: …Apple notes that 2 million dilettantss have downloaded FCP X, and a few editors have tried it with mixed results.

Scott Sheriff
Director
https://www.sstdigitalmedia.com

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair

Where were you on 6/21?

[Glen Hurd]

Hmm. Sounds like typical political “speek.”

“suggests the company owns 52 percent of the market when it comes to new seats.”

In other words, out of all new seats – whether PPro, Avid, or other – FCP X sales made up 52% of all new “seats” bought. Considering that the other seats cost at least 3x as much, one could also say, “FCP X sales made up no more than 1/6th of the revenue generated by new editing software sales.”

Additionally, Apple notes that there are now more editors working with FCP X than with Final Cut Pro 7.

Yeah, duh.
In other words, there are now more FCP X purchases than there are FCP 7 current users.
Is that an obvious statement or what?
Next year it will be even more true – whether they sell another copy of FCP X or not.

Anyone remember Pogue’s articles on FCP X, mouthing Apple’s answers to us confused editors? professional-video-editors-weigh-in-on-final-cut-pro-x

Good to see that Red support is still on their to-do list.

Classic Apple.

[Chris Harlan]

[Aindreas Gallagher] “besides which – I never mentioned thunderbolt anyway? I don’t get why that was the response to the link I posted.
“

That’s sort of a hit-and-run mantra the guy has for everything. He has this thunderbolt-exists-so-its-all-good thing going.

[Aindreas Gallagher]

there’s been something in the back of my head about this… and I just got it.

this is what comes to mind when you read that Apple PR: 😉

https://www.youtube.com/watch?v=rSjK2Oqrgic&t=22s

https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

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[Timothy Auld]

I know all the high school students in my neighborhood have it.

Tim

[Ben Scott]

nice to see Aindreas maintaining his top spot as snide fcpx naysayer

the stats they are talking about may be true though i could easily imagine fcp7 users that never paid for the software numbering very highly and then many of them then paid for version as they had no choice and it was cheap

dont really think the fcpx software is nearly as bad as being made out

i mean i spent 2 hours trying to get an aaf and mxf folder from a 60 sec ad to protools session today from avid and its meant to be stable. just to let you know i failed the protools crashed badly.

dont believe all the hype from any of the companies its all to be taken with a pinch of salt in my opinion

[Aindreas Gallagher]

for sure. Chris Kenny put it pretty well up there:

When you say nobody is using FCP X, I think you’re operating under the unspoken assumption that feature film and broadcast TV editing dominate the pro video editing market. They don’t in any numerical sense. Apple understands this. Instead of waiting until they had a feature set suitable for demanding high-end customers, Apple shipped when FCP X had a feature set that made it to the much larger low-end market, and then turned its focus upmarket only after already having a product out there for more mainstream editors to buy. These numbers validate that decision.

There’s a ring to that –

but.. I just can’t resist having a rip at the way Apple choose to deal with the conversation arising out of their strategic shift, in terms of how they converse with the industry of editing as it stands now.

I have a problem with their stance, and their weird, we’re quietly saying gnomic things in a hotel suite you can’t walk into carry on.
that sort of carry on would irk anyone. This isn’t an unannounced iphone4. You’d think Apple need to shake off some of this behaviour for non-consumer markets. nothing bad will happen to them if they do.

but that’s totally separate to the thought they put into this application, and what they believe its meant to do. Mark Raudonis did say with feeling at the editors lounge thing that Apple made *exactly* the application they intended to.

at the minute I’m watching that autodesk stream of Alfonso Cuaron talking about Gravity – to hear him talking to the massive benefits of democratising the tools for narrative, you find you nod the head instinctively.

https://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics