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Another Take
My two cents after all of this….
I’ve followed all of you, Larry Jordan, David Pogue and every piece of information available about what happened and I’ve come up with an alternative conclusion.
A couple of days ago on Apple Insider, the columnist indicated that FCS 3 was being held up for re-released because of “legal” reasons. Even then, it would be only for industrial users. It got me thinking. Final Cut Studio was a hodge-podge of previously purchased software. Final Cut was based on Macromedia design. Color was from Final Touch. DVDSP was from Astarte. Sountrack Pro is a comparison to Logic and Compressor and Motion were strictly Apple. They owned the software but what if they really didn’t own all of it from a licensing/code/UI perspective. So, Apple had to rewrite the entire code for technical (64 bit compatibility) and legal reasons and released the products that they owned (FCP, Motion and Compressor) exclusively. I also believe they were beta testing their future ideas in iMovie (which is perfectly acceptable in my opinion.) If the consumers can handle it, why couldn’t the professionals by a logic standpoint.
To answer the question about re-releasing for industrial users. It would be easier for Apple to cut one check (or explain it) to these 3rd parties for industrial users (let’s say BBC or Turner) than nickel and dime to prosumer and professionals sales.
As to breaking up Final Cut Suite. I’m of the opinion that Apple is going to a new paradigm of selling as well similar to the App/iTunes store. We will sell you the base product but if you need FX plugins, you deal with FX plugins directly. If you need DAM support (since we’ve pulled Final Cut Server off the market) you talk to a DAM designer. If you want pro-graded color correction, you deal with DaVinci Resolve. Or maybe Apple has something else in store. I don’t know but you buy what you want now.
I have the software, went to the DFCUPG with Jerry Hofmann and have the Steve Miller training. The software itself needs work but I think there is a monster of engine underneath there (more so than what is previously thought) and there is method to the madness after going through the training. There are some pretty interesting things in the software, it just needs flushing out, refinement and understanding.
Ultimately…we need a software update from Apple soon just updating something useful as a show of good faith. EDL/OMF/XML or my personal favorite assignable 5.1 support. This noise is old but an update of something would prove that Apple is committed and they have the future in mind.
The Apple Insider article….
https://www.appleinsider.com/articles/11/07/07/apple_looking_into_re_offering_final_cut_pro_7_volume_licenses_after_fcp_x_backlash.htmlI also thought this AVID engineer article was amusing. It sounds like AVID wanted to do something similar to Apple but was afraid of what has exactly happened to Apple.
This wouldn’t have been the issue that it has if
a.) They had renamed the software from the get go
b.) Hadn’t stopped formal selling of FCS 3. However, after reading that article, Apple may not have had the option to sell it anymore at wide scale -
24 Replies
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Apple has the future in mind, a lot of us who helped build their brand are just not part of it any longer
This guessing game to me is just another reason to ditch them and transition off their bs when convenient for me to do so. Why should ANY of us be guessing at this point as to what the frak is going on…
Even saying they are going to add this or that doesn’t excuse the silence, doesn’t excuse the failure to put any of us on notice of what they intended to EOL…if they had license issues, do I care? Does anyone? Seriously…that is the most pedestrian argument yet. What excuse is that for the failure to communicate their “paradigm” shift…? And continuously lie in April….? Excuse excuse excuse excuse…
This isn’t cynical, this is reality – this was pure g.r.e.e.d. So greedy in fact, they didn’t mind stepping on the backs of those that helped built their brand lying their greedy fat faces off the whole time. Carpetbaggers…and now they want the Luddite whiner griper hater complainers to wait…because it’s got a super locomotive engine underneath with revolutionary magnetic rails and we all just have to get on board and adapt to the “method”….
Deja vu…is this June 21st again?
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FCP X specifically changes the nature of bins and clip information that the editor interacts with. It also trades the track metaphor for a Storyline metaphor. I’d like someone to explain why either of these is better or faster.
I’ve now been on the software for 2 weeks and I just don’t see it. Just because Apple designers took this approach doesn’t make it better. Newer, interesting and innovative – sure. That doesn’t make it anything other than different. Other things, like the “automatics” have been less than stellar in my testing. The People analysis mis-categorizes one-shots, two-shots, etc. Synchronization can’t sync Canon and H4N clips, where PluralEyes has no problem. Since automatic color balance changes the color profile of a clip and not the actual Color Board settings, you have no idea what values have been altered. So it’s a very mixed bag in my view.
That’s my opinion, of course, but I’d like to hear from folks who have truly shaken it out and can point to why they think it’s better or faster. Thanks.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Had no prob syncing H4N and Canon footage here but totally agree that the auto color thing has to show up in the controls so you can see what it did and make adjustments if needed – just lame that it wouldn’t show up in the color board.
Agree that the whole new paradigm is not better – just different. At least in Sony Vegas I can switch the magnetic timeline on and off as needed and yet still have dedicated audio and video tracks which I can name and send to whatever bus I want – that’s innovation in a good way.
At the core – this is a cool app that has huge potential and is very fast – young people are gonna start here and learn to use it in their sleep and in 5 years gonna hit the pro world like those guys on the Xerox commercial and say “look… it’s the elder… he who speaks of track naming, videotape and EDL’s”.
Lance Bachelder
Writer, Editor, Director
Irvine, California -
My output is spot on color wise. I can do secondary color correction inside X. My audio effects are a vast improvement. Key wording is going to speed up my workflow quite a bit. Not needing to render while I edit just to see how it looks will almost cut my work time in half. I could go on.
Best,
Geoff -
[Geoff Dills] “My audio effects are a vast improvement.”
I assume that audio dissolves don’t count as an effect! ?
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No. I prefer specific words, in this case, effect. I agree trying a cross dissolve transition on only audio needs fixed, which could be a simple choice of video, audio or both when you right click on any transition.
Best,
Geoff -
[Geoff Dills] “Key wording is going to speed up my workflow quite a bit. Not needing to render while I edit just to see how it looks will almost cut my work time in half. “
Just curious. What is your workflow now, such that keywording will speed up how you already work?
Rendering in the background is nice, but it often impedes other system performance. It also seems to cause your project folders to balloon more quickly than before. I’ve gone back to turning it off as a default.
Adding audio-only dissolves/crossfades takes considerably more steps than before. Yes, audio effects are nice, but if you’d been using Soundtrack Pro before, those tools were already available. And the audio editing routines were better, as well.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I’ve only tried one sample, but I was able to sync H4N audio with a 7D movie clip with no trouble at all.
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[Matthew Schickler] “I’ve only tried one sample, but I was able to sync H4N audio with a 7D movie clip with no trouble at all.”
Out of curiosity – any particular steps? Or just select the two clips and tell it to synchronize?
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] ” I just don’t see it.”
at this point for me it’s a total idiotic mess. I’ve been noodling with it for a while now. Its just a complete mess. I really hate the way I interact with the timeline as well, its sluggish, imprecise, over animated.
Apple have completely destroyed the application for stupid, greedy, strategic reasons. It was poorly thought out, lousily implemented, stupidly rolled out, mess, mess, mess.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
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