Another Take

[Herb Sevush]

Your the one who has been posting this for days now as some kind of explanation for Apple’s behavior. Again I say, why should we care? True or not this is absolutely no excuse for the EOL’ing without notice of FCP7.

Herb Sevush
Zebra Productions

[Craig Seeman]

[Herb Sevush] “why should we care?”

I’m just reporting. No one has to care at all. If there’s cost involved Apple has to either eat the cost or pass it on to the user. I can only guess that the cost may be greater than the cost of the lost business, assuming this is the reason.

[Herb Sevush] “without notice”

Only speculation but perhaps they were negotiating up to the last minute and negotiation failed. It may well be that the success of FCP resulted in someone pushing for a very high license renewal. I doubt this info will become public though if that’s the case. It’s interesting to note that Microsoft held a license and that the Intellectual Property could not be used with Quicktime.

Keep in mind that “no notice” is entirely out of character with how Apple has EOLd things in the past. Shake was available for a long time after it was EOLd. Even consumer products like iWeb, iDVD, MobileMe have a long EOL availability. So this isn’t even a Consumer vs Pro issue.

This was handled differently and either marketing management thought they could handle this differently or something backed Apple to the wall on this.

[Craig Seeman]

Here’s another recounting of the history of Macromedia, Apple, Microsoft, Quicktime, Avid, Final Cut Pro.

https://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/8AA115DC-2398-456E-9319-FE5842A41BD1.html

[Oliver Peters]

[Geoff Dills] “I was transcribing all my interviews in Pages, copying and pasting time codes, then doing searches to find the bite I was looking for in the text. Now I’m going to use keywords to log interview bites”

That explains a lot. Thanks. I almost never use transcripts for my doc work, opting instead to build selects sequences and use the timeline markers a lot. In that approach I might have a hundred sequences for a 60 minute doc and use a lot of freeform comments, notation and marker text. So I can see why it’s faster for you and slower for me. I just find the Keyword approach to be very limiting.

I would offer, though that if you were on Avid Media Composer, then ScriptSync and PhraseFind would fit in perfectly with your style. Those are extra options of course, but the editors who use these tools swear by them.

[Geoff Dills] “Having the tools inside X to do secondary color correction”

I’ve always been able to do that in FCP 7, both with built-in filters as well as with some of the great plug-ins that are available.

[Geoff Dills] ” I can live with grouping each type of audio clip into separate groups and create the four or five tracks I can bring into Soundtrack Pro in order to do final mixing.”

Don’t you find that to be a huge workaround, compared with “Send to Soundtrack Pro” or exporting an OMF to a DAW application?

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com