[Travis Petty]

Tim Wilson,
You said a line in your original topic . . .

“Best thing I ever did . . . Double my rates”.

Would you be so kind as to expound on that a bit?

I’m thinking:
Double my rates, and my business drops in half. Cool, I make the same amount of money and work half the amount of time! Then, of course, I can put to good use the new-found additional 6 MONTHS of my life from that year and work (any guess???) yep, at the NEW rate.

Brilliant!

IS this how it can work or is this a figment of my new-math imagination?

I recall a story of a guy doing ANYTHING he could to sell his widget. He priced it at an unbelievable $20. Well, he tried and tried but ultimately he couldn’t sell them. People thought it probably wouldn’t work well if it was only $20. So, he raised the price to $200, and they sold like hotcakes! “It must be great”, the people said, “I’ll take two!”. The price affected the perceived value and sometimes that made all the difference. Same product (in our case, same service or product), but pricing it higher made it sell better.

And then there’s:
Charge what the market will bear
Price it competitively
Charge what you’re worth

Tim Wilson, what do you think?? I’d love to hear your feedback on this topic.

Travis Petty
Director/Camera
Frozen Fire Films
Dallas, TX
http://www.frozenfirefilms.com