[Jason Jenkins] “But, I figure if the agencies I’ve worked for can bill out my work at $250 per hour, I should be able to bill my work at $125.”
A lot of people think that they won’t get the work unless they’re the cheapest guy on the block. If that were the case, we’d all be eating at MacDonald’s.
We service a marketing company and they said, at a conference we were shooting “Double your prices and watch your bottom line grow. Ignore those who leave to go somewhere else”. Scared to death, we did just that and lost 40% of our business overnight. That means that 60% stayed on and we were doing half the work for the same money. Duh! When my clients ask why the guy down the street is cheaper, I reply “Because they’re worth it.”
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
Sony EX-1 has arrived and it’s fascinating.