A couple of thing in play, Rich, that worked to my advantage – A new CEO that loves video, an at-capacity PR department, my great personality, and timing.
1st quarter volume was 1 video every 5-7 weeks, 2Q 1 video every 4 weeks, 3Q 2 videos every 4 weeks, by then of 4Q2013 it was 2 videos a month. These ranged from locked down talking heads – total 3-4 hours on-site & 1 hr edit – to 2 days on-site & 3 days edit. I worked with them to track webviews and prove the value of video.
Now, the “more work” wasn’t just shooting and editing (it is rougly 50% more video), but it includes writing (for the videos, web and print too), graphics (for the videos, web and print too), project management – things that go into a full video but some tasks that they were doing themselves and were more efficient to outsource – to me. When they mention about being overworked, I just tell them “I can do that for you.” Say that 4-5 times in a meeting and they finally ask “how?” I am a resource & make things happen. I do not personally do all the tasks – I’m a shooter, writer, director and rough-cut editor – but I have people to call on. The costs are reasonable enough for specialized tasks that they couldn’t hire a single, annual salaried person cover all the bases.
Steve

