[Jeremy Garchow] “[Bill Davis] “Clearly to a business such as Apple – one of the largest companies on the globe – there is a major concern with message discipline so the company doesn’t have to contend with the fallout of the right hand saying A and the left hand saying B. One extremely effective solution to that that is to say as little as possible. We might not like that. But it’s proven to work for them. When they do release things, generally it’s fresh news. ”
But this is a company who’s stock price goes down when they didn’t announce what the analysts though they would, yet they continue to do public live streamed announcements.
An NDA for a piddly NLE and not one little peep of it anywhere?
Either Apple is scrubbing the internet of any mentions, or whatever was shown wasn’t all that great. In which case, where are the bug fixes?”
The mighty Apple will deliver something in their own good time, no point in moaning about it, let’s all count ourselves lucky when they do 🙂