[greg janza] “You may be correct with this prediction but there’s one differentiating factor that I believe will help keep us “professionals” in business for at least a little while longer. While it’s true that a monkey can basically put together a video these days, it takes a real “professional” to make that video watchable. And it takes a truly talented “professional” to create a video that not only has a strong hook but also is made in a way that holds the viewers interest throughout.
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That will hopefully be true but to survive longer term I also think we have to know much more about where our films are being distributed, the best way to get viewers and how to create the right content for the right networks. Whilst the actual process of making videos has become considerably easier, getting people to watch the films is becoming exponentially difficult as so much content is put out.
I find clients have very little idea on how to get views for their videos and I think this is where professionals like us can find a niche by not only using our experience to make compelling content but then knowing how to help clients get views for that content.
\”Traditional NLEs have timelines. FCPX has storylines\” W.Soyka