[Tim Wilson] “Honestly, even the message that you CAN run FCPX on an iPad would be enough to move the needle, I think. Doesn’t matter if anyone actually DOES. The point is to get NEW people buying NEW seats of FCPX.”
Or they could say “hey guys, pretty sure you’ve all had a lot of value out of that £299 FCPX license now, here’s FCPXI it’s faster, packed with loads of new features and we’d like another £299 for it please”