[Chris Kenny] “I won’t trust them because they don’t care about the pro market”
I think beneath all this there is a growing perception, which should perhaps have been apparent before, that there is not a “natural fit”, as we say in business circles, between Apple and the pro-editing (and compositing, and visual effects, and pro-audio, and motion graphics) communities.
That they can still make products that appeal to those groups is something of an anomaly.
This is not a company with a vested interest in satisfying these groups. There is an imbalance of need here and I think many people in the industry are starting to perceive that and to appreciate to what extent it puts their businesses at risk to stay vested in a supplier who has the potential (whether or not it is currently an intention) to walk away from them.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com