Shawn Miller
1
COW Coin
Forum Replies Created
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[James Ewart] “No such thing as a “just” anybody in my opinion.”
Quite right! We’ll see if my manager agrees after my EOY review. 😉
Shawn
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[James Ewart] “I think modern, enlightened marketing is about engaging your customers and telling the truth.”
So do most folks who work in marketing… many of them just have a more nuanced understanding of what it means to be truthful.
[James Ewart] “We’re going to be winning different clients you and me!.”
Ha ha, I’m just a staff post guy… so I won’t actually be after anyone’s clients. I do wish you the best of luck with yours though. 🙂
[James Ewart] “(Joke..no offence intended BTW)”
No offense taken, thanks for the conversation!
Shawn
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[James Ewart] “”Yes, absolutely! The resultant lawsuits are for ‘legal’ to sort out.”
I couldn’t disagree with you more.
This is buck passing sales target driven “get the bonus in” short term marketing. It’s not by any stretch of the imagination successful because it is not in the even medium term interests of the company.”
With respect, James I think you’re being naive… following your faulty car example: https://money.cnn.com/2014/04/01/news/companies/car-sales/index.html
Do you think any of the marketing folks at GM were fired for the recalls, or do you think they were rewarded for making targets? There are too many examples like this to cite.
[James Ewart] “Marketing “Hey we sold the units it’s not our fault it doesn’t work”
Product Designers “But we told you it didn’t why did you say it did”
Marketing “Well we slipped it in subtly so hardly anybody noticed but at least that means they can’t sue us””Yes, this is often how things work, it’s hard to believe that anyone is surprised by this in the 21st century. Marketing isn’t all deception and lies designed to cover substandard products and non-functioning features… not most of the time anyway. Trust me when I say, all flaws however large or small in a product WILL be repositioned as a strength, or hidden by omission by marketing folks, that’s what they do, ALL of them. Multi-button mice are too hard to use… heard that on before? 🙂
[James Ewart] “If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.
I think they could have sold double or treble or more without the ensuing negative publicity resulting from being “economical with the truth”
What would transparency have gotten them? One way or another, FCP Classic was dead. Those not liking the new FCP, weren’t going like it any more or less due to how they found out about it (IMO).
[James Ewart] “Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner.”
Hmmm… still not sure how marketing could have helped folks accept the loss of FCP Legacy… maybe I’m being thick. 🙂
Shawn
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[Jeremy Garchow] “[Shawn Miller] “Ha ha, I know a few. :-)”
And they are buying 180g vinyl, right!?!?!?!”
Yes, how did you know? 🙂 Seriously though, I know more than a few kids(?) that were pissed because they just didn’t like U2.
Shawn
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[James Ewart] “If Ford launched a car and the marketing material resulted in loads and loads of sales but none of the cars were actually road legal would you call that successful because the marketing led to lots of short terms sales?”
Yes, absolutely! The resultant lawsuits are for ‘legal’ to sort out. If you can prove (as a marketing organization) that your campaign led to hitting a financial target, you will be lauded for your effort, and most likely rewarded for meeting or exceeding expectations for that quarter. Seriously, it doesn’t matter if the product is faulty or flawed in way, your task is to make sure that people; a. know about it, and b. buy it. Quality of product and design are not your concern.
Shawn
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[Jeremy Garchow] “Bad idea? Not really. What Millennial does not want free music?”
Ha ha, I know a few. 🙂
Shawn
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[Tim Wilson] “I may well have the lowest opinion of Apple of anyone anywhere in the COW, and it pains me to say anything nice about them”
I’ve worked in corporate marketing groups for a long time, so I completely agree with you Tim, the launch of FCPX was a success from a marketing standpoint. I’m curious to know though, what is it about Apple that you personally dislike? Totally understand if you don’t want to get into it here. 🙂
Shawn
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[David Mathis] “This does benefit a small post house but now there are those that have no real skill set. All of which is why I chose to say “disruptive to the pro market”. All of which begs the question, “Do we win or do we lose?””
IMO, we most likely lose in the long run. Software development is difficult and expensive. Companies that make applications for a living have to charge what it costs to make their applications, hardware companies that subsidize their software, don’t. Larger companies can afford to hold out and find other ways to compete, smaller developers can’t. So, what’s the future? Who knows, but I wouldn’t be at all surprised if all creative software became subscription or subsidy-ware(tm), with a handful of poorly supported freeware apps. Hopefully, I’m wrong. 🙂
Shawn
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[Ricardo Marty] “yup, they buy adobe then stop windows development and the world is theirs.”
I think the world of post is a bit bigger than you might imagine.
Shawn
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[Ricardo Marty] “maybe apple is making space for adobe once they purchas. it from the future defunct cloud. just saying”
Are you hoping for less choice?
Shawn