[Andrew Kimery] “r you find an alternative business model like freemium, ad supported or subscription. I mean, in what way could Adobe compete the ‘$299 and free upgrades for life’ business model Apple has with X?”
How about “sponsored modules”. So Premiere could have “The Premiere title tool is brought to you by Yugo. Yugo and Adobe, partners moving forward”. Or pop-up ads on each interface module. Perhaps on the color corrector there could be an ad for 4K monitors? “After Effects Key Framing brought to you buy Bausch and Lomb. We have the products to see those little damn things”. Hey, it could happen! 😉
Seriously though, I will be interested to see who raises the monthly price first. It’s gonna have to happen.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter