[Scott Witthaus]

[Bill Davis] “Icons, glyphs, emojis “

…digital cave drawings?

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

[Jeff Markgraf] “???? ???? ????”

Oh please, no emojis…..

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

Original info on First from 2 years ago: https://community.avid.com/forums/t/133343.aspx

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

[Craig Seeman] “Why is free Media Composer even being considered?”

Thats a good question. They are trying to introduce the Media Composer interface and workflow to a much “newer” audience so they won’t have to wait until they get to college to afford it and then learn it. First to Media Composer is trying to be like iMovie to FCPX except that you can do real work in iMovie and then promote that work to FCPX. If I recall correctly, I don’t think First will allow that. And why would Avid let that happen? Suddenly you could have larger facilities with just a few paid licenses of Media Composer being fed by a bunch of free First sites. Revenue killer. Tricky spot they are in. Oh and the stock price is half of what it was just 6 months or so ago.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

Oh great, now every high school kid can get media composer for free and cut award winning movies, because you have to have media composer to cut award winning movies…. ????

That free version has been promised for 2 years. I will believe it the day I download it.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

More here: https://money.cnn.com/2017/03/21/technology/apple-clips-video-app/index.html?iid=EL

Work with social platforms versus compete.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

Snap competitor?

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

[Andrew Kimery] “I’ve got X, Avid, PPro, Resolve (and yes, still FCP7) installed so my bases are covered.”

Same as me.

I got an interesting debrief from a colleague who just returned from SXSW. In one of the Adobe talks, the company spokesperson confirmed what I have been thinking in that the CC has gotten so huge, Adobe knows it needs to focus more on consistency of product performance and of UI across products. That was my exact takeaway from the Max conference in November: Adobe is trying to be too many things and sh** will fall through the cracks. Tools built at different times by different teams. 4,000+ UI symbols in circulation today. If the company can focus the product line it could be a great thing, but right now, even Adobe acknowledges a lack of focus and consistency.

Sorry, wandered a bit from the OP. Rise against the Adobe Machine!!!!

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

Brett –

Can you ping me on LinkedIn? Can’t get my.creativecow.net to work.

Scott

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Scott Witthaus]

[Brett Sherman] “That’s EXACTLY what I’m getting when my solar panels are installed in a couple months. I’ll recoup the investment in about 6 years. I recouped the investment in FCP X much faster.”

Hey Brett –

That’s fantastic. Can I get with you off-list and ask some questions? Thinking about the same thing.

Scott

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter