…the company boasted more than 60,700 paying individual subscribers,…
The long-delayed launch of a similar free Media Composer First offering is now scheduled “later in 2017,…
Avid reported a net income of $5.2 million in the quarter, compared to a net loss of $4.4 million in the year-ago period.
Hmm, are they almost as big as an flagship Apple Store now?
“We are very excited about the emerging opportunites that the Nexis open architecture provides,” Hernandez said… He pointed to the integration of Adobe Premiere Pro and Apple Final Cut Pro with Nexis products as examples of new customer opportunites that are opening up.
This may be the best way to grow their business at the moment.
The dilemma has been how to make it useful in a way that users will want to edit with it and then migrate to the paid version – without making it so useful that they stick with just the freebie. That’s a fine – if not impossible – balance. Hence, the long delay and corporate tap-dancing. I’m not holding my breath either.
[Eric Santiago]“Every update has been a PITA for us due to our want/need dongle”
Well, it’s a lot easier without the dongle, but updates with MC are not always as painless as with FCPX or Premiere Pro. However, updates don’t often break existing projects either, so plusses and minuses.
True. Why would one want to use a crippled version of MediaComposer when they can get a fully functional Resolve for free. At best a free Media Composer becomes nothing more than a trial for someone who may have a motivation to move up to paid/subscription. This may well be another ill timed Avid move. Consider that by the time Free MC is out Resolve may have yet another update further improving its editing tools.
[Oliver Peters]“However, updates don’t often break existing projects either, so plusses and minuses.
On a related note, I think bins created in the latest version of Avid are still usable in Avid 5.5 (which came out in 2011, IIRC). In terms of backwards and forwards compatibility I don’t think any NLE comes close to touching Avid. Of course as someone brought up a while ago that could be part of Avid’s dilemma because users don’t necessarily have to update in order to trade projects/bins with each other.
[Andrew Kimery]“that could be part of Avid’s dilemma because users don’t necessarily have to update in order to trade projects/bins with each other”
If you look around at the market, the bulk of Avid editorial is “offline” editing for films and TV shows, as well as “online” editing/finishing for reality TV and broadcast news. All of this is HD or less and doesn’t really use many of the newest features. If you have to finish in 4K, then cut in MC at HD resolution and finish in Resolve with a simple roundtrip (or just master from Resolve). Free supports up to UHD.
That being said, MC 8.8 is pretty good. If you work in a true collaborative environment – defined as 2-4+ editors on the SAME project – nothing touches Avid.