[greg janza] “Avid, while now considered Niche, was at one time the gold standard for NLE’s”
Key word is “was”. Why emulate that?
Trust me, I cut a bunch on Avid products in my career. Having been a freelancer for so long, I can thank Avid for allowing me that career. Hell, I still own a little stock in the company (yeah, THAT was a great investment!). It is still the gold standard for Hollywood and broadcast, but you must agree it is struggling outside those niche environments.
[greg janza] “And many of these latest developments are really just getting us back to where we were many years ago on Avid. Shared projects, locked bins, etc. All standard Avid features circa 2010.”
For a small percentage of editors.
more blood…. 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter