[Scott Witthaus]

[Oliver Peters] “That answer is what you didn’t appear to want to accept. “

Hey, I am just debating! ????

All I mentioned is that (in my opinion), Avid caved after one year out. And as far as I know, there were no metrics on what missing NAB did to their business. I doubt it was much, especially back then when Avid held a more dominant place in NLE marketshare.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

So the Premiere “infomercial” glow is wearing off a bit….

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Steve Connor] “That’s really NOT the case here in the UK. Accessible tools might kill off a few “Dinosaurs” but those of us who keep up with new developments and and adapt to them, have more opportunities than ever.
“

Exactly.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Bob Zelin] “THATS the problem. The goal is to make EVERYONE an editor. And unfortunately, this will happen.”

Here’s the simple answer: Be better than everyone else, or at least be good enough to be chosen over your potential competition. We heard this same answer when FCP Legacy came out.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Oliver Peters] “Then don’t ask the question, if you know you aren’t going to accept an answer.”

What are you talking about? This makes no sense. As I said, it’s my opinion and mine only.

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Oliver Peters] “I’m surprised you don’t remember. Avid WAS out of NAB for a couple of years. They apparently felt that it did hurt them and so came back.”

Oh I remember. Avid caved in after one year. I doubt they had any metrics to say that it hurt their business by not showing up.

sw

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Shane Ross] “Absolutely. For many people in post, this is the one chance they get to meet the Avid management and people behind the scenes…express their needs and see first hand how Avid solves those needs. Instead of a sales rep coming to you, you go to them. And you can also provide feedback, that Avid is FINALLY listening too (Avid Customer Advisory meetings held at NAB). When you are looking to set up a post house, or update your TV station or whatever…going to these trade shows to see everything first hand is huge.
“

OK, I know NAB can be a good thing for users like you/us, but my question is do these conferences help companies like Avid (as opposed to the perceived value to the user-base). It’s not too hard to get user feedback and input these days via the web, web meetings, etc. Smaller, more personal demos can be had with vendors after the show, rather than watching staged and rehearsed demos over and over. Why should one have to go to Vegas to have input? If you need “advisory” input in person on a large scale, why not have that meeting somewhere else, more central? What is the attendance trend like over the last several years?

[Shane Ross] “WHy would they shell out hundreds of thousands to millions of dollars to have floor space if it didn’t help?”

Because that’s the way it’s always been done? Maybe 20 years ago it was important to go, but is that still the case? Perhaps the companies would do better putting that money into product development and find more efficient ways to interface with it’s users? If Avid didn’t show up to NAB, would the business suffer greatly? If Louis Hernandez came out and said “you know folks, we would rather take that money and invest in product development and interact with our Advisory Board via web meetings and the like”, would folks leave Avid? My opinion (and mine only) is that Adobe and Avid would not take a hit if they decided not to go to NAB. Might actual be a PR “positive” if communicated correctly. I always get the feeling at these big product shows (been to a bunch of NAB’s) that it’s something the companies feel that have to do, not really want to do (unless you really enjoy Vegas).

Just a little more fodder to debate… 😉

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

Does NAB/IBC help Avid?

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Oliver Peters] “Couldn’t resist.”

So are you aspiring to be a 7 year old? I mean, that’s aspirational marketing, right?

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

[Scott Witthaus]

[Nick Meyers] “I cut the film “Sweet Country” that screened at Sundance about a week ago!”

Very cool. Congrats!

Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter