Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Oliver Peters] “Since Avid came out later than that, just exactly which NLEs are you guys referring to?”
Where was EMC in that timeline? After Avid? That’s my first NLE experience…
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
AND you are not paying monthly to develop software you will never use….like most of the CC for me….
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Laura Scott] “FCPX appeals to the amateur who wants to do more than iMovie stuff. YouTubers etc.”
Damn. 35 years in the business and I am no more than an amateur. Wish I would have found out earlier and let my clients know that….
This is my best answer to something as silly as this statement. 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Shane Ross] “Long story short…The iMac Pro is only worth it if you use FCX. So the very expensive Mac really is only good for FCX.”
That’s a bit of a simplification and not quite accurate. I think he used the word “currently” best for FCPX and expects his “go-to” NLE, Resolve (go figure), to catch up soon. Adobe trails far behind in terms of performance. He also feels the 10-core system will be more than adequate for most users.
What I found more interesting (because after all, the results for his “testing” were certainly expected at this point in time) was that he left Avid out of his list of NLE’s that he suggest we all be proficient at.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
I wonder how many of those 2 million seats are from one buyer who downloads to more than one computer?
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
Interesting video. A couple thing stood out to me:
What this guy and video does illustrates just part of the huge and growing visual storytelling market out there. Is he a pro? Hell yes he is a “professional” because he is making money at his trade. So when people make comments stating that “pro’s” are limited to Hollywood and broadcast, it is absolutely false. Perhaps Apple understands this and is targeting this market first over the Hollywood and broadcast niche (because of course you need a $1k iPhoneX to shoot 4k video with and edit in FCPX).
It was fun to watch his “ah-ha” moment on the system. I recently finished teaching 45 students the basics of X, some who had experience on Premiere, but the majority were totally new to NLE’s. I promised all of them would be editors by the end of that 2-hour class. Much to their surprise, they were importing, editing, adding music and effects (yes, some found the cheesey iMovie effects like “boogie-lights” text effect) all within that 2 hours. And the next week they shot and finished an assignment on their own without sending me one panicky email over the weekend like I used to get. I say it every year that Apple did something very right with this software to allow the learning process to be so much faster than when I taught Legacy. The Premiere students spent the first half hour being frustrated trying to force X to work like Premiere. After I coached them off of that ledge, they caught up with the rest of the class with several saying they just might switch over.
His comments about still doing docs on Premiere was interesting and I will be curious to see if he changes his mind going forward. I am halfway through and hour long doc and I feel I am way ahead of where I would be using a more traditional NLE. Now, maybe I will hit the wall on X in the future, but with 20 minutes or so left to cut, I don’t see that wall on the horizon. In fact we (my producer and I) just finished cutting a trailer for fundraising where I did some CC in X (color board. Still on 10.3.4 and won’t upgrade until we are done) and the producer liked it so much, he was musing if we could do the CC in X and how much that would pare the budget. I told him to slow down….
Anyway, thanks for sharing the video and now I realize I need to say “dude” more and wear a heavy winter jacket inside… 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Tim Wilson] “I know that this is a controversial position, though, so blast away. ????”
Actually, I have the controversial position (and maybe Bill) and enjoy feeding the debate machine…
Everything you say might be true, but qualitative. Again, where is the quantitative data that says staying away from NAB is bad for business? Can we track a company that failed in our industry because a lack of attendance at NAB?
You can make all the statements you want about where and when you meet the customers, but my experience at NAB (lots of them), even in “whisper suites”, is that it’s mostly show, no go. With todays technology and communications platforms the need for NAB’s is less and less. Would the broadcasters you mention above stop buying from Avid if they eliminated or severely reduced their presence at NAB? I think not, and the six figures the company currently spends on that presence can buy a lot of tickets to LA, NYC, wherever, for more personalized, targeted meetings. Of course Avid would have to communicate properly why they are not attending, and that is not their strongest suit!
Of course my opinion only, not speaking for any other “pro’s” out there…. 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “Sorry. No time to continue this silly game. Doing real work on Premiere Pro “
well, you made the statement…..
Have fun with those crashes! 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “They apparently felt that it did hurt them”
This is not real data on whether it hurt the business or not. Sure, they had a bunch of users whine about no big Avid booth, but I have never heard real data on the real business damage not showing up did to the company.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “then the outside world simply views it as a hobby – nothing more. “
And your data on this statement is…..?
[Oliver Peters] “that just leaves the bulk of pro users blah”
and for this statement as well?
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter