[Andrew Kimery] “Avid offers a perpetual license option and a subscription option.”
But still, you either buy the annual support by 12/31 or when you do want to upgrade, you pay full license price. So, that is what I mean by “force”. Or am I missing something here.
For example, in my market Avid has largely gone away. Maybe one shop that clings to it, but usually uses Premiere or FCP. I still have an MC7.0.3 license on my computer for “just in case”. But quite honestly, I have not had a paid Avid gig in years, so paying $299 makes no sense. However, if I don’t do it (buy their support) before the 31st of December, I am penalized and have to basically re-purchase the license. Good for Avid revenue, bad for me.
Now I know some people will say “it’s only $300 bucks! Just fork it over!”. Sorry, I don’t think that way. So while Avid may get a surge of revenue at the end of the year with this “tactic”, they have lost me as a paying customer and I am sure many others like me. Hello, FCPX and Resolve (when it’s worth a sh**).
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter