[Simon Ubsdell] “damp squib”
I have no clue what this is! 🙂
[Simon Ubsdell] “That doesn’t take away from the fact the AVID provided an incredibly solid and easy-to-use workflow while the fad lasted.”
If Avid had listened to it’s users, it would have known not to chase this fad. A lot of valuable time and resources went after this “damp squib” (I think!) that Avid should not have wasted. What other requested features were put on the back-burner because of the 3D investment?
[Simon Ubsdell] ” Like them or loathe them, they do actually provide solutions for high-end workflows that some others can’t be bothered to cater for. I think you’d probably agree on that.”
Yes, I do agree and it re-enforces some ideas that Avid is becoming a niche product for broadcast and film. And yes, that is a niche when looked at the entire landscape. And some of us will never need to go to that niche, or a niche (3D) of that niche. Don’t get me wrong, it’s a good and highly visible niche, but a niche all the same.
sw
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter