Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Walter Soyka] “Why?”
How can one make an informed decision or commentary then they are forced to one platform? I know this is the reality for many staff editors at larger shops.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Dan Stewart] “for those of us who get told what we can cut on,”
And this is truly a shame.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Would it be fair to say that MC could be considered a loss-leader for Avid aimed to sell and maintain support for the larger, more profitable Avid Everywhere, Unity and consultation products?
Hernandez is a smart guy. He trimmed the company down, focused on his core user group (the folks who really use the above products) and set up the subscription model that will, at the very least, stabilize the revenue flow. Those are really good accomplishments (I leave the ACA out of it, as that seems more like a cash-grab than anything else). Now the challenge is growth and profitability. I still can’t tell from the Avid press release if the company is making a profit or not. Certainly revenue will jump in this last quarter due to a rush in subscriptions before the end of the year (not mine, I will use the $300 to buy a bit more Avid stock), but what about next year? How do you increase revenue? Raise the subscription price or get new customers. And getting new customers would rely on Avid marketing which has been historically bad. The NLE field is shaking out with not a lot of people on the fence to sway. Louis did a good job keeping the company upright (burned through a ton of their cash reserve, however), now the challenge is to grow. It will also be interesting to see if they start selling off pieces, as Mr. Hernandez did this very same thing at his last company. Interesting story to watch unfold.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Chris Harlan] “Would this make you a comma, comma, comma chameleon?”
Oh no you didn’t.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[TImothy Auld] “If you don’t understand it then you can’t supply it.”
So what is it? What are you looking for that Adobe or Avid can supply as well?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “I know Avid has done a lot to improve AMA reliability in the last couple of versions, but I just haven’t experimented with it.”
Thanks Andrew. I agree and, like you, it’s been a while.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I don’t understand what Tim is even asking for. Where the hell are you going to get “quantifiable” evidence for these things for ANY software. The “quantifiable” data is the amount of downloads? Nothing to see here. Move along.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[John Rofrano] ” If the number was small then round-tripping would not be at the top of the developers priority list.”
But does a round trip option make a good case for FCPX/Motion over PP/AE? Especially those who may not need all the extra horsepower of AE? Just posing the question….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “For example, you can use AMA to create links to your tapeless media so you can do an offline/online workflow.”
Andrew – Are you using AMA for “heavy lifting” editing or just preview and selection and then transcode from there? Last time I looked at AMA, many Avid folks themselves said it was best used for selection, not heavy editing. That was a couple years ago, however.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Competition is good. While Avid work has dried up to nothing in my region, I wish them (and my friends who work there) the best of luck. Oh, and I bought a bit of their stock the recently. What the hell, right? 😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter