Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Tim Wilson] ” It Happened.”
That is hilarious.As a side note, for some reason I am in the process of finishing another degree and a chunk of it has to do with research, statistics and the ability to generalize. It would be a helluva challenge to get a true, random population of NLE users, or even “professional” NLE users. I think another interesting question would be “what NLE would you like to use” in your work rather than “use” or “have to use” because that’s what my employer put in front of me. I got a feeling PPro would do rather well there, as there seem to be a lot of “Adobe Curiosity” out there!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
But it’s a pool of colorists. I would hardly say that is representative.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
So this is mostly a poll for the broadcast and film niche? Quantifiable for that group, perhaps, but certainly not a good, random population to say what NLE is most used. Kind of like polling an upper-class suburban neighborhood to see what is the most popular kind of car in the world.
Actually, for X to have 17% is pretty good in this group. Amazing that FCP7 is still holding on strong.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] ” Avid Everywhere is simply a more unified, cohesive version of what they’ve been trying to do for years.”
True, AE is a strategy and it has become the flagship for the company. I think it’s a good idea for Avid’s core users. After stumbling around for several years, it feels Avid has some direction. Not for me, however, but a good direction all the same in the grand scheme of things.
sw
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “It’s been that way for over 10 years.”
Hmm, I will disagree with that, but I am tired of debating! 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “It is not a “product” but rather a marketing and platform strategy. “
Good point. But, it’s not Media Composer anymore. That is a supportive product to the grand strategy.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “What makes you believe that they aren’t making money on MC or PT as individual products or business units right now?
“Recent history shows us that Avid has not been making a profit and losing lots of available cash. Avid seems to be carrying debt, which is something it has not done in a long time. So I think we can say that as a company that had MC as it’s flagship product, it did not work in a commoditized environment.
With the unveiling of Avid Everywhere, the conversation has changed. As has been stated by Avid folks themselves, MC (and PT, I would guess) are integral parts of the Avid Everywhere product not the other way around. They are there to drive sales and value of Avid Everywhere. Avid Everywhere is the new flagship product and a smart move, aimed directly at the core customer for Avid (large install, multi-user, broadcast etc). I think the company realized it’s not worth competing actively for the one man shop or small shop. One-off software sales just aren’t going to do it. Avid will lose small guys like me and that will be cool for them, because the money for them is in the large install with the server and media management products at the center. That’s who they want. Sell the subscription and the support contracts after the initial hardware sale. Pure cash without a real product. You push MC along just enough to keep this core happy and the subscriptions being renewed. And you could say that this core is a conservative group who are not comfortable on the bleeding edge, so R&D is moderate. Beautiful.
I expect to see Avid profitable in Q4 of this year with the rush of subscriptions. Next year will be interesting.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Walter Soyka] “but speaking as a project manager, the idea of everyone on a team getting to use whatever software they like best, without regard for the pipeline, makes me break out in a cold sweat.”
Oh, I know this Walter and I agree. I ran operations for a company that had 8 locations nationwide and dozens of edit suites. We used Avid because that standardized our company (and we were doing mostly long-form broadcast). Now, with my own one man show, however, I can try and work on the best product for me and my clients. Currently that is FCPX. That might change again, but X does the best job for me right now.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I respectfully disagree. I would bet that Avid would love to break even or just take a little loss on making and updating the NLE software as long as it drives the sales of cash-rich support contracts and (supposedly) more profitable “big-iron”. Avid used to be a company that was centered around the NLE. Now the NLE is a support for the contracts, consultancy and hardware revenue streams. It would be interesting to hear how Avid defines itself these days.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Ronny Courtens] “Feels to me like a completely useless and boring thread.”
Exactly. Totally useless thread. “Show’s over, folks. Move on….”
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter